The SaaS Growth Lab delivers sharp, tactical insights for SaaS founders, GTM operators, and growth marketers who want real strategies that work. Each episode is a compact 3-minute breakdown covering the exact playbooks behind scaling revenue, winning enterprise deals, building content systems that convert, and structuring outbound that actually gets replies.
Instead of bloated theory or endless interviews, you’ll get direct, battle-tested lessons from someone who’s spent 10+ years in SaaS growth — working across venture-backed startups, billion-dollar acquisitions, and scaling content-led go-to-market engines.
Topics span SaaS marketing strategy, outbound sales tactics, demand gen frameworks, ABM, positioning, content marketing, newsletters, CRO, pricing, product marketing, customer expansion, and more. Each episode is designed to be short, actionable, and immediately useful — the kind of advice you’d normally only get in private operator circles or inside high-ticket consulting calls.
If you’re building or scaling SaaS in 2025, this is where you’ll learn how to get traction, close deals faster, and grow lean without wasting cycles on noise. Subscribe and get the raw playbooks that drive revenue.
Hosted on Acast. See acast.com/privacy for more information.
The SaaS Growth Lab delivers sharp, tactical insights for SaaS founders, GTM operators, and growth marketers who want real strategies that work. Each episode is a compact 3-minute breakdown covering the exact playbooks behind scaling revenue, winning enterprise deals, building content systems that convert, and structuring outbound that actually gets replies.
Instead of bloated theory or endless interviews, you’ll get direct, battle-tested lessons from someone who’s spent 10+ years in SaaS growth — working across venture-backed startups, billion-dollar acquisitions, and scaling content-led go-to-market engines.
Topics span SaaS marketing strategy, outbound sales tactics, demand gen frameworks, ABM, positioning, content marketing, newsletters, CRO, pricing, product marketing, customer expansion, and more. Each episode is designed to be short, actionable, and immediately useful — the kind of advice you’d normally only get in private operator circles or inside high-ticket consulting calls.
If you’re building or scaling SaaS in 2025, this is where you’ll learn how to get traction, close deals faster, and grow lean without wasting cycles on noise. Subscribe and get the raw playbooks that drive revenue.
Hosted on Acast. See acast.com/privacy for more information.
Some products just catch fire. One day they’re a niche tool, the next they’re everywhere. Webflow, Figma, Calendly — these companies definitely did not rely on "cool marketing" or ads or VC money or luck in order to spike their adoption curve; they built ubiquity into the product and business model. In this quick-hitter episode, I break down the mechanics of word-of-mouth growth: how to engineer visibility, build sharing into the product, and turn early adopters into distribution. This is a high-level playbook for forcing ubiquity (instead of hoping for it).
#SaaSGrowth #WordOfMouth #StartupPlaybook #B2BMarketing #GoToMarket
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📒 Resources
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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦
🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/
🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook
🎓 𝗛𝗜𝗥𝗘 𝗠𝗘
🔗 http://michaelbecker.org/services/
📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚
🔗 http://www.michaelbecker.org
🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟
🔗 https://www.instagram.com/officialmbecker
🔗 https://www.linkedin.com/in/mjbecker
◉ Thanks for listening! Be sure to subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information.
In 2019, SAP acquired lifecycle personalization provider Emarsys for $500M. At the time, Emarsys had grown from $135M ARR in 2017 (when I joined) to $175M ARR in 2019, a ~14% CAGR that valued the deal at roughly a 3x revenue multiple.
In this episode, I break down why SAP made the move, how Emarsys fit into the CX portfolio, and what perspective investors like Summit Partners and Vector Capital (likely) had in pushing for the exit. I’ll also explain why the price reflected Emarsys’ mid-market growth ceiling.
On a personal note, I share what it felt like inside the company — from the chatter about what might change, to the reality that almost nothing did — and how watching that exit firsthand sparked my obsession with M&A as the higher-level game behind SaaS.
Disclaimer: None of this is private or insider information. Everything shared can be found in, or reasonably inferred from, publicly available sources.
#SaaSExits #MarketingAutomation #SaaSInvestor #MandA #Tech
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📒 Resources
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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦
🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/
🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook
🎓 𝗛𝗜𝗥𝗘 𝗠𝗘
🔗 http://michaelbecker.org/services/
📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚
🔗 http://www.michaelbecker.org
🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟
🔗 https://www.instagram.com/officialmbecker
🔗 https://www.linkedin.com/in/mjbecker
◉ Thanks for listening! Be sure to subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information.
Twilio is one of the clearest examples of expansion revenue driving enterprise value. In this episode, I break down how Twilio’s developer-first GTM, usage-based pricing, and broad product catalog produced dollar-based net expansion rates of 170% in its early years, held 120–130% at scale, and sustained net negative churn for over a decade.
We’ll look at the mechanics behind usage-aligned billing, why a $20 free trial could scale into $10M+ accounts, how cross-sell into email and data shifted margins, and how Twilio’s valuation swung from $60B at peak to 3.5x forward revenue as net retention cooled.
If you’re building SaaS, this is a clear case study in how pricing models and retention metrics dictate growth and market cap.
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📒 Resources
========================
📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦
🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/
🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook
🎓 𝗛𝗜𝗥𝗘 𝗠𝗘
🔗 http://michaelbecker.org/services/
📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚
🔗 http://www.michaelbecker.org
🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟
🔗 https://www.instagram.com/officialmbecker
🔗 https://www.linkedin.com/in/mjbecker
◉ Thanks for listening! Be sure to subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information.
This episode comes from a conversation I had with Mehmet Gonullu on The CTO Show. We cover the shift from old-school marketing tactics to system-driven models, why outreach still matters but needs a new approach, and how startups can build momentum in content without a full marketing background.
I talk about reputation as a growth lever, the move toward decentralized content teams, and how founders can apply neuro-emotional techniques to get real traction. We also dig into AI—where it fits, where it doesn’t, and how to use it without losing the human element.
If you want a straight breakdown of how I think about content, outreach, and growth in today’s environment, this episode lays it out.
#StartupMarketing #SaaSGrowth #ContentStrategy #OutboundSales #SaaS #GTMstrategy
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📒 Resources
========================
📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦
🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/
🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook
🎓 𝗛𝗜𝗥𝗘 𝗠𝗘
🔗 http://michaelbecker.org/services/
📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚
🔗 http://www.michaelbecker.org
🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟
🔗 https://www.instagram.com/officialmbecker
🔗 https://www.linkedin.com/in/mjbecker
◉ Thanks for listening! Be sure to subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information.
You don’t need to wait years before people see you as an expert. In this episode, I walk you through a 30-day plan to build credibility fast.
Here’s what we cover:
By the end of the month, you’ll have stacked enough credibility signals that people treat you like an authority—and the process itself will push you closer to truly becoming one.
#AuthorityBuilding #PersonalBrandGrowth #CredibilityHacks #SaaSFounderTips
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📒 Resources
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📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦
🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/
🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook
🎓 𝗛𝗜𝗥𝗘 𝗠𝗘
🔗 http://michaelbecker.org/services/
📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚
🔗 http://www.michaelbecker.org
🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟
🔗 https://www.instagram.com/officialmbecker
🔗 https://www.linkedin.com/in/mjbecker
◉ Thanks for listening! Be sure to subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information.
This episode is a concise, operator-grade briefing on what buyers actually underwrite in diligence and how to engineer a company that commands a premium valuation multiple. You’ll learn how to align your GTM, ops, and finance with the exact factors PE and strategic acquirers model so you can increase enterprise value, speed up diligence, and avoid price chips at close.
The 7 levers we cover include:
Use this as a pre–diligence audit to tighten your data room, raise confidence with acquirers, and convert strong performance into a better outcome at exit.
#BusinessGrowth #FractionalCMO #SaaSGrowth #B2BMarketing #GoToMarketStrategy #DemandGeneration
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📒 Resources
========================
📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦
🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/
🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook
🎓 𝗛𝗜𝗥𝗘 𝗠𝗘
🔗 http://michaelbecker.org/services/
📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚
🔗 http://www.michaelbecker.org
🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟
🔗 https://www.instagram.com/officialmbecker
🔗 https://www.linkedin.com/in/mjbecker
◉ Thanks for listening! Be sure to subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information.
The SaaS Growth Lab will feature short, potent episodes designed for founders, marketers, and operators who want actionable insights to scale revenue and build enterprise value.
Hosted by Michael Becker — 11+ years in B2B SaaS growth, with experience at VC-backed startups, YC alumni, and a $500M exit at Emarsys — this show breaks down the frameworks and tactics that actually matter.
In this intro episode, Michael shares what the show is about, his background, and the topics you’ll hear: outbound prospecting systems, content that compounds, GTM strategy, SaaS valuation levers, positioning plays, and lessons from the trenches.
If you want no-BS, quick-hitting deep dives on SaaS growth, this is the place to queue up! Welcome to the show!
#BusinessGrowth #FractionalCMO #SaaSGrowth #B2BMarketing #GoToMarketStrategy #DemandGeneration
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📒 Resources
========================
📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞𝗦
🔗 CONTENT CAPITALIST: https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/
🔗 PRACTICES FOR SOVEREIGN LIVING: https://www.amazon.in/PRACTICES-SOVEREIGN-LIVING-Essays-Game-ebook
🎓 𝗛𝗜𝗥𝗘 𝗠𝗘
🔗 http://michaelbecker.org/services/
📌 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - 𝗕𝗟𝗢𝗚
🔗 http://www.michaelbecker.org
🌐 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 - 𝗦𝗢𝗖𝗜𝗔𝗟
🔗 https://www.instagram.com/officialmbecker
🔗 https://www.linkedin.com/in/mjbecker
◉ Thanks for listening! Be sure to subscribe, share & comment!
Hosted on Acast. See acast.com/privacy for more information.