Imagine spending years building your Instagram only to have it hacked and wiped away overnight. That’s exactly what happened to Michael Cole. But instead of giving up, he used the setback as fuel. In just 2.5 years, he not only rebuilt his account, he grew it bigger and stronger than before.
In this episode, Michael shares the strategies, mindset, and social media techniques that helped him turn a terrible loss into his greatest comeback. If you’ve ever worried about losing your progress, or wondered how to bounce back from setbacks in your career, this is the must-listen!
HUGE thanks goes out to Michael Cole, we know this episode is going to help so many people that have experienced this. Make sure to check out his progress on IG by following along @michaelcoleinspires
For your daily dose of digital marketing for salons, give usa follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you cansubscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals whowant to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts andretains thriving stylists.
More from the Salon S.O.S. Business Building ResourceLibrary:
Click here to access our entire salon digital marketingacademy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’realways here to help support you with salon business advice!
If you listen to any of the following shows, we're sureyou'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast,The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
The start of a new year is the perfect time for salon professionals to step back, evaluate what is working, and reset their digital presence with intention. Instead of jumping straight into promotions or posting more on Instagram, the most effective salon marketing strategies begin with clarity.
In this Digital Debrief episode, Scott and Sarah walk through why a digital marketing audit is the foundation of smart, sustainable growth. From websites for salons and SEO for hair salons to social media marketing for salons and loyalty program best practices for salons, this conversation helps you understand where your marketing is helping your business…and where it may be holding you back.
In this episode, you’ll learn:
• Why a digital marketing audit is essential for effective marketing strategies for salons
• What to look for on your salon website and how websites for salons impact trust and conversions
• How SEO for hair salons supports long-term visibility and Google rankings best practices for salons
• The role of social media for salons and social media best practices for salon owners
• How Instagram for salons fits into a larger social media marketing strategy
• Where salon loyalty programs and loyalty program best practices for salons support retention and repeat visits
• How to align your digital marketing advice for salons with real business goals, not trends
If you are ready to start the year with clarity, confidence, and marketing that actually converts, this episode is your reset!
For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the videorecording of this episode, you can subscribe to our YouTube channel! Hit thislink to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salonprofessionals who want to learn proven ways to grow their salon business, learnvaluable salon leadership skills, boost their brand, grow their clientele, getsocial media and marketing advice for salons, and build a salon culture thatattracts and retains thriving stylists.
More from the Salon S.O.S. BusinessBuilding Resource Library:
Click here to access our entire salondigital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contactwith us. We’re always here to help support you with salon business advice!
If you listen to any of the followingshows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast withBritt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The HairdresserStrong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.
Have you ever wondered what's the most memorable piece of advice your favorite industry artists and educators have received in their careers and what they would want to pass along to new industry professionals?!
In today’s episode, we ask some of the best in the biz exactly that: what's the best piece of advice you would give your younger self or someone in the industry who needs to hear it? Their answers are helpful and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:
For your daily dose of digital marketing for salons, give usa follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals whowant to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building ResourceLibrary:
Click here to access our entire salon digital marketingacademy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’realways here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
Whether you’re a seasoned stylist or a growing spa owner, this is your roadmap to what’s next in marketing for salons and how to stay ahead of the curve.
In this Digital Debrief episode, Scott and Sarah break down realistic, industry-specific marketing trend predictions for salons that will help you future-proof your brand, attract dream clients, and strengthen your online presence through smarter, more strategic marketing.
From mastering SEO for hair salons and Google rankings best practices for salons to refining your social media for salons strategy, we’ll explore how salon owners can adapt to a rapidly changing digital world while keeping connection and creativity at the heart of everything.
In this episode, you’ll learn:
Tune in to discover where the industry is heading and how to make sure your salon or spa is ready to shine in 2026 and beyond!
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
We are SO excited to have the amazing Candy Shaw, also known as The BalayLama®, once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Under-Promise, Over-Deliver: The Balay Lama®’s Secret to Success (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry icon everything you never knew you needed to know about her!
Huge thanks to Candy once again for being such an amazing guest, make sure to follow her on IG @thebalaylama
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
Today’s salons are more than places for haircuts and highlights, they’re community anchors. Clients are looking for brands that not only make them look good but do good.
In this Digital Debrief episode, we explore how purpose-driven marketing for salons can elevate your brand, strengthen your community presence, and attract clients who value connection and authenticity.
Whether you’re just starting your community outreach or looking to refresh your salon marketing strategies, this episode is packed with business advice for salon owners who want to make an impact while boosting SEO, improving Google rankings, and growing genuine loyalty that lasts.
In this episode, you’ll learn:
Tune in for inspiring examples and practical tools to help your salon make a difference in your business, your community, and beyond!
Looking for real, actionable ways to give back? Click to read our blog:https://www.salonsos.ca/post/the-secret-to-standing-out-locally-give-back.
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
In this episode of The Salon Scoop, we’re joined by award-winning colorist, educator, and Studio Sage owner Erica Keelen. Known for her transformational color work, editorial artistry, and powerful digital presence, Erica has built a thriving salon, a loyal clientele, and an Instagram audience of 31,000+—all while staying behind the chair.
From her NAHA nominations to winning the L’Oréal Color Style Trophy USA, Erica has used creativity, consistency, and smart digital marketing for salons to elevate her career. Today, she shares the real strategies she uses for clientele growth, Instagram for salons, salon marketing strategies, and leading a high-performing team.
In this episode, you’ll learn:
How Erica built her clientele—and the digital marketing moves that still work today
The best-performing content for IG and the biggest social media mistakes salons make
How to turn followers into real clients using smart social media for salon owners
The biggest challenges salon owners face and how Erica leads her team
The digital tools, systems, and websites for salons that support growth
Google rankings best practices for salons + simple SEO updates you can apply
Loyalty program best practices for salons and how to boost retention
Erica’s top business advice for salon owners and stylists
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
This episode blends artistry, leadership, and business education for salons into one inspiring, actionable conversation and we're so thankful to Erica for sharing such amazing insight! Make sure to give her a follow on Instagram @ericakeelen_studio_sage
The Loyalty Program Collab is a fresh, innovative take on loyalty program best practices for salons, one that combines social media and local partnerships to help you attract new audiences while rewarding the loyal ones you already have.
In this Digital Debrief episode, Scott and Sarah are breaking down how to turn your salon loyalty program into a full-blown marketing engine that boosts your SEO, strengthens your community presence, and helps you climb Google rankings.
In this episode, you’ll learn:
Tune in to discover how collaboration, creativity, and connection can transform your salon loyalty program into your strongest digital marketing strategy yet!
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
For the first time ever, we’re seeing real numbers that reveal how salons across the country are truly performing... and the results might surprise you.
In this episode of The Salon Scoop, Scott sits down with Alain Audet from Salon Interactive to unpack insights from their groundbreaking new industry project, the first of its kind to measure what’s really happening behind the chair nationwide.
In this episode, you’ll learn:
How your salon really stacks up against others across the industry
Where growth is happening fastest, and where salons are losing traction
Which performance benchmarks and key metrics matter most for long-term success
If you’ve ever wondered how your salon compares to industry averages, what’s driving industry growth (salon services vs. salon retail), or where the next big opportunity for growth lies, this is the episode you’ve been waiting for, because it’s based on REAL data! You can inquire about your own access to the data at www.thekimreport.com or follow @saloninteractive.
This conversation is packed with business advice for salon owners, business education for salon pros, and proven salon growth strategies you can use to strengthen your business today. Tune in now to see how your salon really measures up, and where the biggest opportunities for growth are waiting.
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
Feeling stuck on what to post on your salon or spa social media? You’re not alone. Many salon owners and salon professionals struggle with creating content that feels consistent, engaging, and purposeful without sounding repetitive.
In this Digital Debrief episode, Scott and Sarah break down how social media for salons can be simplified by using content pillars and evergreen content. You’ll discover how to build a framework that balances education, inspiration, promotion, and entertainment so your posts connect with both existing and potential clients. Plus, you’ll learn how to create reusable, timeless content that saves you time while keeping your salon marketing strategies consistent and impactful.
Whether you’re focusing on Instagram for salons or improving your salon's overall digital marketing strategy, this episode will help you finally feel in control of your content calendar.
In this episode, you’ll learn:
How to use content pillars as your framework for salon social media
Why evergreen content is key for saving time and boosting engagement
How to recycle and repurpose content for multiple platforms
Simple social media best practices for salons to avoid feeling repetitive
How digital marketing strategies for salons tie content, SEO, and loyalty together
Practical marketing advice for salon owners to keep your feed consistent and impactful
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
In today’s Pro Perspectives episode, we ask some of the best in the biz: "What is the most rewarding part of being a salon professional?!” Their insights will help you connect with your own WHY and remind you of why you got into this amazing industry in the first place!
HUGE shoutout to our amazing guests for sharing their insights!
Make sure to give them a follow on Instagram:
Brayden Pelletier: @justbhair
Jamie DiGrazia : @jamiedigrazia
George Garcia: @georgegarciardken
Natalie Ruzgis: @natalieruzgis
Sean Godard : @seangodard
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
Few things disrupt a salon or spa day faster than a no-show. Lost time, lost income, and a schedule that suddenly falls apart—it’s frustrating and costly for every salon owner and service provider. While you can’t eliminate no-shows completely, you can set up smart systems to minimize them.
In this Digital Debrief episode, Scott and Sarah share business advice for salon owners on how to balance professionalism with client care. From clear policies to simple tech solutions, you’ll discover how to protect your schedule while still providing an exceptional guest experience.
Whether it’s requiring deposits for big-ticket services, adding cancellation policies to your salon website, or using automated reminders and loyalty programs to keep clients engaged, these strategies are must-knows for any salon professional looking to reduce no-shows and increase consistency.
In this episode, you’ll learn:
The no-show prevention systems every salon should have in place
How to write and communicate effective cancellation policies
Smart ways to use your salon website and social media for salons to set expectations
How loyalty program best practices for salons can improve client accountability
Why deposits, reminders, and boundaries are essential to strong salon marketing strategies
Practical, real-world business education for salons to protect your time and income
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
We sat down with the amazing Morgan Thomas in her episode "The Blueprint to Blowing Up on Instagram" to discuss her amazing career in our industry and the important role that social media plays. If you haven't listened to that episode yet, stop what you're doing and scroll back!
It is clear that Morgan is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Morgan go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Morgan Thomas for sitting down with us for this fun segment, make sure to give her a follow on Instagram @jadebeautyco
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online if you’re making common SEO mistakes.
In this Digital Debrief episode, Scott and Sarah break down why SEO for hair salons is the hidden driver behind new client bookings, how Google decides if your site shows up when someone searches “best hair salon near me,” and the overlooked errors that could be hurting your Google rankings. The best part? These mistakes are fixable, and the payoff is massive. With the right marketing strategies for salons, your website can become a client-generating machine, without relying on paid ads.
In this episode, you’ll learn:
The biggest SEO mistakes salon owners make on their websites
How to implement Google rankings best practices for salons
Why a strong website matters just as much as social media for salons
How to connect your salon marketing strategies across SEO, social, and loyalty programs
Actionable digital marketing advice for salons to increase visibility and client bookings
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o
Social media CAN be the fastest path to a fully booked chair…IF you know how to use it!
In this episode of The Salon Scoop, Scott sits down with industry legend Michael Cole to uncover proven social media strategies for salon owners and stylists that help you grow your salon business quickly and boost revenue.
After years of testing, researching and refining, Michael has cracked the code on how salon professionals can use social media to fill their books quicker than ever. Today, he shares a proven step-by-step approach to using Instagram and Facebook for salons in a way that is helping stylists connect with new people online and turning them into loyal clients faster than ever before. If you’re ready to stop spinning your wheels online and start seeing real results behind the chair, this is the episode you can’t afford to miss.
In this episode, you’ll learn:
If you’re ready to stop guessing what to post and start building a clientele that grows itself, this episode is your blueprint.
Huge thanks to the incredible @michaelcoleinspires for sharing his expertise and passion for helping salon professionals thrive!
For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s
This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.
More from the Salon S.O.S. Business Building Resource Library:
Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy
Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!
If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
Your salon’s Instagram isn’t just for pretty hair pics anymore, it’s your storefront! In this Digital Debrief episode, Scott and Sarah are breaking down the rise of social media commerce and what it means for salon pros in 2025. With over half of social media users buying directly through platforms like Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients. If you’re ready to meet your clients where they already scroll and boost sales without the awkward pitch, this episode is a MUST LISTEN!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
What if you could serve 25 clients a day and still have time to build an empire? On this episode of The Salon Scoop, we’re sitting down with the iconic Candy Shaw, aka The Balay Lama®. As NAHA’s Educator of the Year and a top balayage educator, Candy has scaled her salon, trained thousands of stylists, and built a brand that reaches over 110K online. We dive into her secrets for creating a salon culture that works for you, mindset shifts that fuel massive growth, and why “under-promise and over-deliver” is her formula for success. Plus, hear how she harnessed the power of social media and digital strategy to turn her passion into a global movement. If you’re ready to grow beyond the chair and see what’s truly possible, this episode will blow your mind.
Huge thanks goes out to the amazing Candy Shaw for sharing such important and valuable insight! Make sure to follow her on Instagram @thebalaylama
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
In 2025, the most powerful marketing tool for salons isn’t a glossy ad or even the trendiest reel, it’s your clients! User-Generated Content (UGC) builds trust, drives engagement, and acts as authentic word-of-mouth in the digital age. In this Digital Debrief episode, Scott and Sarah dive into why UGC outshines traditional marketing, how to encourage clients to share their salon experiences, and smart ways to showcase that content to grow your brand. If you’ve ever wished your happy clients could spread the word for you, this is your blueprint!
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
We could not be more excited to have the amazing Sarajane Maples back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Booked, Busy, and Building a Brand on Instagram (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!
Huge thanks to Sarajane once again for being such an incredible guest, make sure to follow her on IG @blushandmane
For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s
A thriving salon doesn’t just attract clients, it attracts the right people to join your team. In this Digital Debrief episode, Scott and Sarah explore how strong salon culture goes beyond “good vibes” and becomes the backbone of your business. From defining values and fostering collaboration to creating an environment where stylists and staff feel supported, we’ll share how to build a culture that keeps your team inspired, your clients loyal, and your brand reputation on point!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore. https://www.youtube.com/@salon.s.o.s