In this episode, I talk with Dr. Philippe Bousso, CEO of Blue Dots Partners and author of Aligning the Dots. Philippe explains why alignment is the real driver of growth and why most companies slow down when they lose that alignment. He breaks down how to match what you offer with what customers truly want, how to create real delight, and why CEOs must fix internal and board alignment if they want to scale from 10 million to 100 million and beyond. This is a clear and practical conversation about understanding your market, removing confusion inside the company, and leading with more clarity and focus.