The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook
The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook
In this podcast episode, Tried and True Media’s Jairet Crum reflects on the major performance marketing trends and challenges of 2025 and offers predictions for 2026.
He explores the challenges faced by direct response affiliates and VSL marketers, emphasizing the need for creative authenticity and diversification.
Jairet also breaks down the impact of AI on online advertising, the importance of creative strategy, and the top role agencies are hiring for in 2026. If you want to enter the new year with clarity while the rest of the industry is still guessing, this is the episode to queue up now.