The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook
The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook
Are VSLs dead? Definitely the ugly ones.
In this episode of The Scaling Lab, Jairet Crum explores the evolving landscape of direct response funnels, focusing on the shift from VSLs to LTV-focused strategies.
Using insights from a private Meta report, he unpacks the challenges and opportunities faced by VSLs as consumer habits change, emphasizing the importance of trust and transparency.
Jairet provides insights into the decline of VSLs, the rise of alternative funnels(i.e., quiz pages, funnel pages), and the need for brands to diversify their strategies to enhance customer experience and long-term value.
In this episode of The Scaling Lab, Jairet and Kira break down the costly, everyday errors holding back DTC brands and the research-backed shifts needed to unlock profitable scale.
Learn the five critical mistakes that top direct response brands are still making with their video creative, humor, product placement, casting, competition, and research.
On The Scaling Lab, Jairet and Kira sit down with Performance Manager, Sohail Chatur, for a deep dive into the strategy and experimentation that scaled one brand’s monthly ad spend from $100K to $1.5M in just four months.
Sohail shares his transition from copywriting to managing large accounts, highlighting the importance of leveraging strengths, recognizing blind spots, and the role of creative diversity in scaling offers. They unpack the dynamics of remote team management, fostering a collaborative environment, and the significance of prioritizing tasks and ideas.
Stay until the end to discover the creative experiment that scaled the account 15x.
In this podcast episode, Tried and True Media’s Jairet Crum reflects on the major performance marketing trends and challenges of 2025 and offers predictions for 2026.
He explores the challenges faced by direct response affiliates and VSL marketers, emphasizing the need for creative authenticity and diversification.
Jairet also breaks down the impact of AI on online advertising, the importance of creative strategy, and the top role agencies are hiring for in 2026. If you want to enter the new year with clarity while the rest of the industry is still guessing, this is the episode to queue up now.