The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook
The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook
Are VSLs dead? Definitely the ugly ones.
In this episode of The Scaling Lab, Jairet Crum explores the evolving landscape of direct response funnels, focusing on the shift from VSLs to LTV-focused strategies.
Using insights from a private Meta report, he unpacks the challenges and opportunities faced by VSLs as consumer habits change, emphasizing the importance of trust and transparency.
Jairet provides insights into the decline of VSLs, the rise of alternative funnels(i.e., quiz pages, funnel pages), and the need for brands to diversify their strategies to enhance customer experience and long-term value.