Most people think wealth comes from talent, grades, or being “chosen.” But in this conversation, Caleb Franklin Founder- Matter Entertainment explains why 98% of your wealth will come from one skill: your story how you explain who you are, what you want, and why it matters. This episode breaks down why personal narrative is your only edge in an AI-dominated future and how young creators, founders, and professionals can use storytelling to stand out. He explains how your logline, premise and hero’s journey shape opportunities, why authenticity beats perfection, and why young creators and professionals must learn to articulate their narrative with clarity. Caleb also goes deep into how creators actually win prolific output, niche audiences, feedback loops, building a team, and surrounding yourself with the right people. It’s a practical, honest look at what separates those who grow from those who fade out. If you’re a creator, founder or early-career professional trying to stand out, this conversation will give you a clearer understanding of how to use your story as your strongest advantage. ️ Disclaimer: The views shared in this episode are for insight and reflection, not professional, financial, or business advice. Please evaluate decisions based on your own circumstances.