Ever feel like you’re running a business, raising kids, and still expected to keep up with social media? In this episode of The Self-Made Life Podcast, Ashley chats with Kat Tepylo Murphy of Social Kat Media about creating social media boundaries that actually work for moms in business. We talk postpartum realities, screen-time habits, why likes don’t equal sales, and simple ways to make content feel lighter — without burning out. Perfect for busy entrepreneurs who want to sell more and scroll less.

Are you stuck between the girl boss hustle and the soft life era, wondering how you’re supposed to show up online while also raising tiny humans and running a real business? In this episode, Ashley sits down with social media strategist and host of The Consistency Corner, Ruthie Sterrett, for part two of their conversation on content, consistency, and marketing in the messy middle of motherhood and entrepreneurship. They talk about late school drop-offs, babies who need emergency baths before recordings, and the pressure to “should” all over your marketing… and then shift into a grounded plan for building a social media strategy that actually supports your business goals without burning you out. You’ll hear about: Why social media alone is not a strategy (and what to focus on instead) How to define the job of your social platforms so you can ignore the noise Ruthie’s 5 C’s framework for consistent marketing in busy seasons Top, middle, and bottom of funnel content (and where Instagram fits) How to measure success beyond likes and viral moments What to outsource when you’re tired of doing it all yourself This conversation is especially for founders who serve moms, creative entrepreneurs, and anyone tired of trying to keep up with every trend while juggling real life. 🎧 Start with part one over on The Consistency Corner, then pop back here for part two.Find + Connect with Ruthie:www.theconsistencycorner.comhttps://www.instagram.com/theconsistencycorner/https://www.instagram.com/ruthie.sterrett/Networking for Founders serving moms in business Our Website: www.themonarchdesign.co The Monarch Experience VIP Days Freebie - 50 Instagram Prompts & 12 Canva Templates Instagram: @monarchdesignco @selfmadelifepodcast

Struggling with your pricing? Feeling stretched thin but still worried about raising your rates? This episode is going to hit home. In part three of my 7 Lessons in Seven Years series, I’m opening up about the money patterns that held me back in business—and the ones that helped me finally build something sustainable. I’m talking pricing fears, undercharging, shifting into profit-focused offers, the tax surprises that knocked me flat during maternity leave, and how I rebuilt my financial systems so I could support my family without drowning in stress. If you’ve ever wondered:• “Who am I to charge more?”• “What if raising my rates scares people off?”• “How do I plan for taxes as a self-employed creative?”• “How do I make sure my offers actually make money?” …this episode will feel like a breath of fresh air. I’m breaking down what changed for me, what I wish I learned sooner, and the pricing and money shifts that helped me serve clients better and pay myself properly. Hit play for an honest conversation that’ll help you rethink the way you charge, save, and grow—without the financial fog.Our Website:www.themonarchdesign.coThe Monarch ExperienceVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast

A real conversation about pivoting in business, trusting your intuition, and creating offers that match the season you’re in.

What really happens when you build a business from scratch while juggling life, moves, motherhood, burnout, and the kind of growth you only understand in hindsight? In this episode of The Self Made Life Podcast, Ashley shares the first lesson in her “7 Lessons in 7 Years” series: start before you’re ready. She walks through the early days of Monarch Design Co.—from learning calligraphy at her dining table to selling custom pieces on Etsy with zero systems, no website, and not a clue where it would lead. You’ll hear how messy first steps, one small project, and unexpected referrals quietly snowballed into a real business. If you’ve been waiting for the “right moment” to launch something, this episode is your sign to move— scared, unsure, curious… and still moving. Our Website:www.themonarchdesign.coThe Monarch ExperienceVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast

Pinterest has changed, but it’s far from dead. In this episode, Ashley chats with Pinterest strategist Elaine Timms about what’s working in 2025—keywords, pin styles, timelines, and smart systems that keep your evergreen content working while you live your life. You’ll hear: Why keywords beat volume every time Static vs. video vs. carousel pins (and what to ignore) Tailwind in 2025: what to use, what to skip How to repurpose IG/blog content for a cold search audience A realistic traction timeline (hello, 6–9 months) The 3 biggest mistakes that kill reach on Pinterest A simple workflow to organize links, do keyword research, and batch pins Quick hits: Best pin cadence: start with ~5/day if you can, but Pinterest SEO > pin count Board names = keywords (skip the cutesy) Write human-friendly board descriptions with secondary keywords Avoid keyword stuffing; diversify pin titles and visuals Connect with Elaine: website, newsletter (Evergreen Impact), Instagram, LinkedIn.Our Website:www.themonarchdesign.coThe Monarch ExperienceVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast

What does it really look like to build and scale a business while raising babies? In this honest episode of The Self-Made Life Podcast, Ashley Wyatt — Creative Director of Monarch Design Co. — pulls back the curtain on the reality of growing a design studio through two maternity leaves in two years. Ashley shares the lessons, surprises, and emotional challenges of scaling during motherhood — from navigating nap-time work sessions to redefining success while balancing family and ambition. If you’re a service-based business owner or creative mom trying to grow sustainably while raising little ones, this episode will help you feel seen, supported, and inspired. You’ll learn: How Ashley navigated two maternity leaves in two years Why scaling looked totally different than she expected The support gap for creative moms growing mid-stage businesses The story behind her newest 1:1 mentorship offer It’s part business, part motherhood, and all heart — a reminder that you don’t have to do it all to do it well. Ready for clarity and direction?Book your 1:1 mentorship session at themonarchdesign.co/mentorship or DM “MENTOR” on Instagram @monarchdesignco. Our Website:www.themonarchdesign.coThe Monarch ExperienceVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast

In this powerful episode of The Self Made Life Podcast, host Ashley Wyatt sits down with financial advisor and money mindset coach Paula Wilimek to unpack the emotional and practical sides of money for creative entrepreneurs. Paula shares her 20+ years of experience helping women break through limiting beliefs, set empowering financial goals, and finally feel confident in their cash flow. We dive into: Why money mindset matters more than math How ancestral beliefs and family dynamics affect your income ceiling Simple, non-intimidating ways to start tracking your business finances How to create projections that actually feel achievable What Paula means by having an “F-U account” Behind the scenes of Ashley’s Rich Girl Summer experience (and the launch of Rich Girl Fall!) Whether you’re navigating feast-or-famine cycles, coming back from maternity leave, or just want to build wealth your way, this episode is a must-listen. 🎧 Connect with Paula: @paula_wilimekfinancialadvisor 🌐 Learn more: wilimekfinancial.com📝 Resources mentioned: Lucky Bitch app, Rich As F*ck, Thank and Grow Rich, Rich Girl Fall CoachingOur Website:www.themonarchdesign.coThe Monarch ExperienceVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast

Want your website to work harder than you do? In this episode of The Self Made Life Podcast, Ashley Wyatt shares 5 proven tips to turn your website into your best salesperson. Learn how to boost site speed, write clear and strategic copy, design a mobile-friendly experience, use intentional visuals, and build a strong SEO foundation so your dream clients can actually find you. Perfect for service providers, creatives, and small business owners ready to attract clients, increase conversions, and create a website that sells 24/7. Our Website: www.themonarchdesign.co The Monarch Experience Showit Template Shop Freebie - 50 Instagram Prompts & 12 Canva Templates Instagram: @monarchdesignco @selfmadelifepodcast

In this episode of The Self Made Life Podcast, Ashley sits down with serial entrepreneur Britt Holmes, founder of Merit Media and The Operations Collective, to talk about what it really takes to run a thriving business without burning out. Britt shares her journey from corporate VP to building multiple businesses while raising two kids, and how she transformed chaos into clarity through streamlined systems and boundaries. Together, Ashley and Britt dive into: Why most entrepreneurs struggle with operations and how to fix it The power of creating one ”home base” for all your tasks and responsibilities How automation, outsourcing, and tools like ClickUp can free up your time Setting boundaries as a mom and business owner (and actually sticking to them) Why Britt believes traditional SOPs are outdated—and what to do instead If you’ve ever felt like your business is running you instead of the other way around, this episode is packed with practical strategies, real talk, and inspiration to help you reclaim your time and scale sustainably. 👉 Connect with Britt on Instagram @britthomeslive, at Merit Media, and The Operations Collective. Our Website: www.themonarchdesign.co The Monarch Experience VIP Days Freebie - 50 Instagram Prompts & 12 Canva Templates Instagram: @monarchdesignco @selfmadelifepodcast

Your clients aren’t scrolling anymore—they’re searching with AI. In this episode of The Self Made Life Podcast, Ashley Wyatt from Monarch Design Co. breaks down everything you need to know about Google’s Search Generative Experience (SGE), AI search, and SEO for small businesses in 2025. In today’s episode, I’m sharing: What AI search and Google SGE really are (and why they matter for your business) How AI tools like ChatGPT, Bing AI, and Google now act as “concierges of the internet” The essentials AI looks for: clear brand positioning, structured content, schema markup, and FAQs Why SEO isn’t dead—it’s evolving, and it now touches every piece of your online presence Practical steps to make your website work 24/7 as your hardest-working employee If you want to attract dream clients, boost your visibility, and make sure AI can actually find and recommend your brand, this episode is your guide. ✨ Ready for AI-optimized SEO support? Explore The Monarch Experience and the SEO Sprint Service to future-proof your online presence. Our Website: www.themonarchdesign.co The Monarch Experience VIP Days Freebie - 50 Instagram Prompts & 12 Canva Templates Instagram: @monarchdesignco @selfmadelifepodcast

In this episode of The Self Made Life Podcast, Jungian Coach Chris Deir shares his journey from corporate finance to launching Soul Advocacy Coaching, guiding clients through life transitions with authenticity and purpose. We explore entrepreneurship, Jungian coaching, and the power of slowing down to listen to your soul.

Instagram just made a major move into the world of search — and it could transform your visibility. In this episode of The Self Made Life Podcast, Ashley Wyatt breaks down Instagram’s July 2025 SEO update, which now allows your Reels, carousels, and captions to show up directly in Google search results. Ashley explains what this change means for small business owners, how to prepare your content for maximum reach, and why your website and email list are still the ultimate tools for long-term growth. You’ll learn practical Instagram SEO tips, from keyword-rich captions to alt text optimization, and the exact setting you need to turn on to benefit from this update. Whether you’re a creative entrepreneur, service-based business owner, or marketer, this episode will help you show up in more places — without creating more content. What you’ll learn: What Instagram’s SEO update means for your business How to make your posts Google-friendly Why your website and email list still outrank any social media platform Actionable steps to boost your Instagram SEO today Episode Links: Instagram Viral Post Monarch Design Co. The Monarch Experience  

In this solo episode of The Self Made Life Podcast, Ashley Wyatt pulls back the curtain on what life has really looked like behind the scenes. From welcoming baby #2 just months ago, navigating postpartum anxiety and depression, to scaling her design business Monarch Design Co.—this is an honest conversation about the messy middle of entrepreneurship and motherhood. Ashley shares the truth about what it’s been like going back to work just 3 weeks postpartum, managing two kids under two, rebuilding momentum in her business after a challenging season, and learning to ask for help. She also talks about how she's restructured her offers, leaned into support systems, and continued to grow her brand despite unexpected curveballs—like her husband being out of work for months. Whether you're a mom, entrepreneur, or creative juggling too much and wondering how others do it—this episode is for you. It’s not about doing it all. It’s about doing what matters, with intention, grace, and the support you deserve.Our Website:www.themonarchdesign.coThe Monarch ExperienceVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast  

If you’ve ever struggled to write your own website copy or thought AI could do the heavy lifting for you, this episode is a must-listen! Ashley is joined by expert copywriter Laura from Copy by Laura to break down why strategic, human-crafted copy is a game changer for your business. We chat about: How professional copy impacts conversions & brand perception Why AI-generated copy lacks the nuance and connection that converts What business owners need to know about crafting effective messaging Plus, Laura shares her journey from a government 9-5 to building a thriving copywriting business while balancing motherhood. If you’re considering investing in professional copy, this episode will help you see why it’s worth every penny. Find Laura at: https://www.copybylaura.com/ Instagram https://www.instagram.com/copybylaura/Our Website:www.themonarchdesign.coVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast

Struggling to keep up with content creation? What if I told you that you don’t need to create MORE content—you just need to repurpose it strategically? In today’s episode, I’m sharing my best-kept secrets for repurposing content across multiple platforms so you can maximize your reach without burning out. Whether you’re posting on Instagram, Pinterest, your blog, email newsletters, or even your podcast, I’ll show you how to take one piece of content and turn it into endless marketing gold.   Here’s what you’ll learn in this episode: How to transform a single IG post into carousels, Reels, and Stories The best way to use Pinterest to drive traffic to your content How to turn past Instagram posts into SEO-friendly blog articles Email marketing strategies that make repurposing effortless How to stretch content into podcast topics that keep your audience engaged Stop overcomplicating your content strategy—start repurposing like a pro! And don’t forget to grab my free Instagram Content Guide to help you plan, create, and repurpose content with ease. Hit play now and let’s make your content work harder for you! Download your free IG Content Guide here: Freebie - 50 Instagram Prompts & 12 Canva Templates Our Website:www.themonarchdesign.coVIP DaysInstagram:@monarchdesignco@selfmadelifepodcast  

In this episode of The Self Made Life Podcast, host Ashley Wyatt sits down with Simcoe County-based brand photographer Brandyn Hollands to discuss his unexpected journey into entrepreneurship. Brandyn shares how he transitioned from retail management to full-time brand photography, the importance of strong visual branding, and why professional brand photos are more than just an expense—they’re an investment in business growth. Tune in as we chat about the real ROI of brand photography, how to show up confidently in front of the camera, and why every business owner needs a cohesive visual identity. Whether you're just starting out or looking to refresh your branding, this episode is packed with insights to help you level up. Topics Covered:How Brandyn turned his passion for photography into a full-time businessThe role of brand photography in building a magnetic brandThe confidence shift that happens with professional imagesActionable tips for making the most of your brand photoshootThe impact of a strong website and branding on business success Hit play and get ready to transform your brand visuals! 🔗 Connect with Brandyn: @BrandynHPhoto📸 Need brand photography? Visit Brandyn’s Website.   Our Website:www.themonarchdesign.coVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast  

Think saving money on DIY branding is smart? Think again. In this episode, we reveal how not investing in professional design is draining your business—resulting in lost clients, wasted time, and missed revenue opportunities. Discover why a strategic brand and website aren’t just extras but essential investments that deliver real ROI. Ready to transform your brand and attract dream clients? Tune in now for insights that could change your business forever.Our Website:www.themonarchdesign.coVIP DaysFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast

Want to know how understanding your Human Design can transform your business? In this episode, multi-passionate entrepreneur Elyse Berendson shares her incredible journey from her first taste of entrepreneurship to now running four successful businesses including coaching, a local market, networking events, and speed dating ventures. Learn the basics of Human Design types, how they affect your work style, and why some entrepreneurs get labeled with ADHD when they might just be Manifesting Generators! Elyse breaks down how Human Design readings help her clients make aligned decisions, build confidence, and create businesses that feel authentic. We also chat about her brand transformation story - from using basic Canva templates to creating a website that perfectly captures her edgy, soulful vibe and attracts premium clients. Find Elyse at:Instagram: @elyseberendsonPodcast: The Soulful CoachWebsite Transformation Ready to transform your brand?Visit themonarchdesign.co/vip-day to book your VIP Design Day50 Instagram Prompts for Busy Entrepreneurs & IG Canva Templates - Grab the Freebie! 

What if your dream clients could find you instantly? Fresh from a game-changing ads summit, brand designer Ashley Wyatt shares why being findable is more important than being the best. Learn the real difference between Google and Meta ads, why boosted posts are burning your budget, and how to actually get ROI from your ad spend. Plus, get exclusive access to a founder's-rate beta program that's helping businesses double their visibility. Whether you're just starting with ads or ready to scale, this episode reveals the strategies big brands use to stay at the top. Perfect for business owners tired of throwing money at ads that don't convert.   Our Website:www.themonarchdesign.coVIP DaysMeta & Google Ads Beta OfferFreebie - 50 Instagram Prompts & 12 Canva TemplatesInstagram:@monarchdesignco@selfmadelifepodcast