In this episode, we sit down with Jesse Cannon - producer, engineer, author, YouTuber (Musformation), and one of the most respected music marketing strategists today. This episode is absolutely packed with real-world, data-backed insights on what actually works in 2025/26 and beyond - and what artists should finally stop wasting time on. ⸻ What We Cover: 🎯 The #1 thing artists must do before promoting anything Why understanding your identity, strengths, aspirations, and position in the market...
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