The Sharon Francisco Show

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The Sharon Francisco Show

Sharon Francisco

22 episodes

4 days ago

So many bookkeepers and accountants say they’re “taking a break”… but the laptop comes with them. The emails still get checked. Payroll still gets done. And that’s not a holiday. In this episode, we unpack why stepping away feels so hard — even when you’re exhausted — and why this isn’t a discipline or mindset problem at all. It’s biology, psychology, and identity quietly running the show. We explore what’s actually happening beneath the surface when rest feels uncomfortable, guilt-inducing...

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Entrepreneurship

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So many bookkeepers and accountants say they’re “taking a break”… but the laptop comes with them. The emails still get checked. Payroll still gets done. And that’s not a holiday. In this episode, we unpack why stepping away feels so hard — even when you’re exhausted — and why this isn’t a discipline or mindset problem at all. It’s biology, psychology, and identity quietly running the show. We explore what’s actually happening beneath the surface when rest feels uncomfortable, guilt-inducing...

Show more...

Entrepreneurship

Episodes (20/22)

The Sharon Francisco Show

Why We Don’t Give Ourselves Time Off (Even When We Desperately Need It)

So many bookkeepers and accountants say they’re “taking a break”… but the laptop comes with them. The emails still get checked. Payroll still gets done. And that’s not a holiday. In this episode, we unpack why stepping away feels so hard — even when you’re exhausted — and why this isn’t a discipline or mindset problem at all. It’s biology, psychology, and identity quietly running the show. We explore what’s actually happening beneath the surface when rest feels uncomfortable, guilt-inducing...

3 days ago

16 minutes

The Sharon Francisco Show

Ron Baker on the Next Era of Bookkeeping and Accounting

The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the natural next step, and how bookkeepers and accountants can step into a future built on transformation, not tasks. In this episode we cover: How firms move from compliance into deeper, higher-value workHow subscription pricing removes scope tension and time pressureWhat the “transformation economy” means for professional firmsWhy AI ampli...

1 week ago

50 minutes

The Sharon Francisco Show

Money Beliefs We Never Question — But Should

Most of us never learnt how to have a healthy relationship with money — especially women who built their business alongside raising families. For many bookkeepers, the partner became the “financial safety net,” and without realising it, the business was built on the idea of supporting, not leading. This episode explores the identity shift required to step into financial independence, confidence, and self-trust. In this episode we cover: How the “supported partner” mindset keeps women under-ea...

2 weeks ago

31 minutes

The Sharon Francisco Show

When You’re Stuck — How to Stop Ghosting Yourself

We all hit seasons where things feel heavy — the business feels hard, energy is low, decisions stall, and everything starts to blur. Most people respond by blaming themselves or going into avoidance. But you’re not broken — you’re just at a point where something needs to shift. In this episode, we explore how to move from self-judgement to curiosity, so you can find your next step instead of staying stuck. In this episode we cover: The mindset shift: from “What’s wrong with me?” to “What’s my...

3 weeks ago

24 minutes

The Sharon Francisco Show

Why People Do What They Do — Understanding DISC

Ever wondered why some clients want every detail and others just want the quick version? Or why some team members thrive under pressure while others quietly shut down? In this episode, we break down the DISC framework as a practical way to understand behaviour, communicate with more ease, and reduce friction in your bookkeeping business and life. In this episode we cover: The four DISC styles — Dominance, Influence, Steadiness, and ConscientiousnessHow each style shows up in business, decisio...

1 month ago

22 minutes

The Sharon Francisco Show

When You’re Exhausted, Foggy & Not Getting Answers

If you’re tired, foggy, overwhelmed and feel like “something’s off” — but every GP visit says you’re fine — this episode will feel like a breath out. Dr Adrian Clegg joins us to unpack why so many women in midlife aren’t getting the answers they need, and what’s actually going on underneath the fatigue, dizziness and brain fog. In this episode we cover: The real reasons midlife women feel exhausted and foggyWhy so many symptoms get labelled as “stress” or “anxiety”How the upper neck (the atla...

1 month ago

46 minutes

The Sharon Francisco Show

When the Common Denominator Is You — Leading Above the Line

Some business problems just keep showing up — tricky clients, cashflow issues, team turnover. When that happens, there’s one question worth asking: what’s mine to own? In this solo episode, we explore what it means to lead above the line — with ownership, accountability, and responsibility — and why our business results are often just a mirror of how we show up. I share the story of a high-D leader who drove outcomes but couldn’t bring people with him, and a contrasting moment from my own bus...

1 month ago

24 minutes

The Sharon Francisco Show

The 100-Year Life — The Deeper Truths

What if midlife isn’t the slowdown everyone talks about — but the decade where your power truly expands? In this solo episode, we explore The 100-Year Life by Professor Lynda Gratton and Andrew Scott — a powerful reframe on ageing, wisdom, and work in a world where we’re living longer than ever before. This conversation is for every woman who’s ever whispered, “Am I still relevant?” — and for anyone who’s ready to turn that question into a declaration: Absolutely YES. I share the personal sto...

1 month ago

15 minutes

The Sharon Francisco Show

Stay Sassy and Stay Curious — Finding Courage Beyond Comfort

What if the best parts of your life are sitting quietly on the other side of fear? In this solo episode, we dive into what it really means to stay sassy and stay curious — to challenge the predictable path, to question “is this it?”, and to rediscover the spark that makes life feel expansive again. From 92-year-old marathon runner Mathea Allansmith and 102-year-old social media star Ivy Bean, to the women on the land who battle droughts and fires with grit and grace — this episode celebrates ...

2 months ago

20 minutes

The Sharon Francisco Show

Steady Hands, Strong Hearts — with Rob Marshall (ICB GM)

What keeps bookkeepers grounded when life and lodgements pile up? In this uplifting conversation with Rob Marshall— professional bookkeeper, General Manager at ICB, and a proud advocate for small business communities — we unpack the habits, boundaries, and mindset that help us build businesses we actually want to live in. In this episode we cover: Lessons from the community: how genuine connection builds trust, clients, and longevity.The wake-up call: Rob’s 2017 “widow-maker” heart attack — a...

2 months ago

59 minutes

The Sharon Francisco Show

Why Being Yourself is Your Superpower — with Jane Anderson

What if the moment you stopped hiding was the moment everything changed? In this uplifting conversation with Personal Brand expert and 14x author Jane Anderson, we explore how personal brand, integrity, and courage can open doors — not just in business, but in life. Jane was one of the first mentors who helped me see that being myself wasn’t too much — it was my greatest advantage. We talk about confidence, connection, and how to build a business that feels as good as it looks. Mentioned in t...

2 months ago

1 hour 2 minutes

The Sharon Francisco Show

I’m Always Tired, Foggy, and Cranky – And It’s Not Just Menopause

Tired, foggy, cranky — and told it’s “just menopause”? In this episode, I share how brain fog nearly derailed me, the turning point I found in functional medicine, and why you should never settle for “this is just how it is.” Mentioned in this episode: Why it’s not always menopauseCoping strategies that keep us stuckMy eight-month transformation with functional medicineThe lesson: never stop searching for answersAn invitation to send your health questions for my upcoming guest doctor--- Check...

2 months ago

13 minutes

The Sharon Francisco Show

Communication Is the Response You Get

If you’re not getting the response you want — from clients, team, or even loved ones — it’s not them, it’s how you’re communicating. In this episode, I unpack one of my favourite NLP principles: communication is the response you get. You’ll hear why “they should just know” is a myth, how silence often gives permission, and why tricky conversations are where growth happens. With stories from business and life (including our “Love Account”), you’ll leave with simple, practical ways to speak wit...

2 months ago

25 minutes

The Sharon Francisco Show

Scaling with Confidence — Navigating the Tug-of-War Between Growth, Systems, and Self-Care

Scaling isn’t just about numbers — it’s about balancing growth, systems, and self-care. For bookkeepers, accountants, and business owners, that often means pricing struggles, letting go of control, and creating boundaries that stick. In this episode, I share how Dr Carol Dweck’s research on fixed vs growth mindset applies directly to business. A fixed mindset keeps us stuck in fear, while a growth mindset opens the door to confident pricing, effective delegation, and space to lead strategical...

3 months ago

22 minutes

The Sharon Francisco Show

What Bruce Springsteen Taught Me About Marketing

Most of us didn’t start our businesses thinking about marketing and sales. Our client base often grew organically — through referrals, word of mouth, or just showing up. But here’s the truth: relying solely on referrals can be risky. If they dry up, or the wrong types of clients come through, we’re left building a business by default rather than design. In this episode, I share why marketing and sales aren’t dirty words, but essential tools for attracting the right clients — the ones who alig...

3 months ago

24 minutes

The Sharon Francisco Show

The Truth About Belief, Endurance, and a Bucket of Rats

Sometimes the thing that keeps us going isn’t stamina, skills, or even sheer grit — it’s belief. In this episode, I share a story about rats (yes, real ones) that completely changed how I think about endurance, business, and why so many of us keep “swimming” even when we’re exhausted. You’ll hear how a 1950s experiment revealed the hidden power of belief, and how it shows up in the way we run our businesses and live our lives. We’ll explore why some bookkeepers and accountants never feel like...

3 months ago

12 minutes

The Sharon Francisco Show

The Money Fog — When Smart Women Stop Looking at the Truth

Even the smartest, most capable bookkeepers and accountants sometimes avoid their own numbers. Not because they’re lazy or bad with money — but because it feels uncomfortable to face the truth. In this episode, we uncover the hidden habits that sabotage profit, from not tracking client profitability to skipping superannuation for ourselves. We’ll explore the money beliefs that keep us stuck, why our best clients often end up funding the worst ones, and how Morgan Housel’s The Psychology of M...

3 months ago

21 minutes

The Sharon Francisco Show

From Burnout to Breakthrough — Mark Moore’s Leap into Business

What makes someone walk away from a secure corporate career just before a global pandemic — and end up building a thriving bookkeeping firm almost by accident? In this episode, I sit down with my very first guest, Mark Moore, to uncover the real story behind his leap from burnout in the hotel industry to building a bookkeeping business that not only survived COVID but grew because of it. From the challenges of raising a premature baby, to the reality of starting a business with almost no safe...

4 months ago

58 minutes

The Sharon Francisco Show

Why You Need to Stop Saying “I’m Just a Bookkeeper”

“I’m just a bookkeeper.” It sounds harmless, but that one little word — just — can shape your entire business identity. In this episode, I dig into how your self-image affects everything: your prices, your boundaries, your time freedom, and the calibre of clients you attract. We’ll look at how quietly self-worth shows up in business — and how it holds you back without you even realising. I also share a powerful scene from The Perks of Being a Wallflower that shifted my thinking about worth, a...

4 months ago

8 minutes

The Sharon Francisco Show

The Quiet Truth About Confidence (And How to Build It)

Confidence isn’t something you’re born with — it’s something you build. In this episode, I dive into the real roots of confidence, including the powerful moment in my childhood that shaped how I show up today… and why so many women still feel like outsiders in business and life. We’ll unpack what confidence actually is (and isn’t), the role of failure, imposter syndrome, and why confidence grows not through thinking or perfection — but through doing. I also share insights from The Confidence ...

4 months ago

11 minutes