Content is, apparently, king. But when everywhere we look is rammed full of shitty content - does it still retain its regal heritage? This week I have the pleasure of chatting with my good friend, Helen Dibble. Helen’s business, Incredibble was born out of a frustration with shitty content. Not just because the internet was full of it, but because everywhere she looked, clients had been burnt by it. So, she set out to fix it. We’re going to talk content-driven growth, the importance of strategy - and how B2B brands should be delivering their content-driven growth in 2022. She’s also never listened to a Six Session.

From recruitment consultant to leading the global marketing team of one of the worlds best known rec agencies. In just 2 years… Spotting an organisational need, making that role her own and delivering rapid business growth. With a focus on Sales & Marketing alignment… This week on the Six Sessions, it’s my pleasure to introduce you to Maegan Toups - the Group Marketing Director for Airswift.

Since starting, the Six Sessions have given me the opportunity to chat with some amazing people in the growth space - primarily across marketing, sales and CX, but not always. And today’s guest is all about the growth. He’s played across the full spectrum of growth - marketing, sales, product and I believe there was some app startup experience in there too... He’s someone who knows how to grow in the SaaS space, has dabbled with his own tech startup AND managed to nail roam working before it was compulsory... and you’re going to learn something from him today. Or at the very least you’ll be entertained for 30 minutes on a Friday afternoon. These chats are designed to be short and sweet… but hopefully full of insight. And it’s definitely unfiltered - which is what makes it fun for me. Today’s guest - is a big part of the growth play at one of North America’s most liked SaaS companies, Vidyard. Joining us all the way from Torronto, it’s my absolute pleasure to close out this week with Terrance Kwok.

Annabel is an award winning Global Marketing Leader with experience across both B2B and B2C from Blue Chip and FTSE 250 companies to financial Services, Healthcare and Ecommerce. She’s notched up work with brands you may have heard of - like Coca Cola.

And what about when you throw in learning and social impact programs for the likes of Google, Samsung, Lloyds Bank and BT? Today’s guest, Gori Yahaya, knows growth - growing businesses, but more importantly, helping people grow.

Today’s guest is someone I’ve known for a few years across a multitude of projects, roles and enterprises. I’ve seen him supporting growth across education, startups and scale-ups as well as supporting established businesses with their marketing growth. He’s someone who knows how to foster growth and drive excitement as well as being a passionate spokesperson for diversity. He’s a fountain of knowledge, learning from both successes and failures - and always sharing the learnings. Not to mention, he regularly appears on the BBC to share his tech expertise. So if he’s good enough for the Beeb, he’s good enough for me.

Today’s guest is a marketing leader adept at marketing transformation. Currently at Infinity, the call intelligence solution, he’s notched up 17 years of global marketing experience across B2B and B2C for brands such as The Guardian, Hendricks (currently a homeschooler favourite), Glendfidich and Time. He’s worked across SaaS, Cloud Tech and is well versed in developing brand experiences, demand gen and rolling out the tools to run them. And his sweet spot? Lead and nurturing marketing teams.

My guest today is focussed on helping businesses launch and run successful podcasts as part of their new business strategies. His niche? Owner-managed agencies. He has been in sales and new business for agencies for over 10 years and has helped agencies generate several million pounds in new business revenue. Nathan runs a successful podcast called, Agency Dealmasters. Where he interviews world-class agency owners (not sure how I made the cut), authors and marketers to find out how they grow and deliver exceptional results for their clients. Whether you run an agency or not… if you’re looking at ways to ramp up new business in 2021, you could learn a lot from Nathan.

With nearly 15 years at the exec level, he’s grown early to mid-stage SaaS startups on both sides of the pond. He has a real focus on driving growth by ensuring his teams work smarter and more collaboratively - with a big emphasis on positivity and high energy! He’s definitely a strategic thinker, he’s creative and analytical, some might say the complete growth package... He’s also an advisor, an investor and a regular speaker in the growth space.

This week, it’s my pleasure to introduce you to a good friend of mine, despite having questionable taste in cars, Gavin Flood. Gavin is Senior Director for International Marketing as well as Head of AdRoll EMEA. He’s well versed in leading high performance marketing teams - from customer engagement to acquisition and revenue growth - which in my opinion is the most important metric to be focussed on as marketers now. He’s worked across gaming, motor, sports entertainment and currently lectures at UCD Smurfit School of Business where he also lectures in marketing... so I think it’s fair to say that he knows his way around. And having had the pleasure of working with Gavin for a number of years, I can personally vouch for that.