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The SmallBizChat with Melinda Emerson
Melinda Emerson
327 episodes
6 days ago
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
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Entrepreneurship
Business,
Marketing
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All content for The SmallBizChat with Melinda Emerson is the property of Melinda Emerson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/327)
The SmallBizChat with Melinda Emerson
No Resolutions with Melinda Emerson
In this episode, Melinda Emerson discusses the importance of resolve over resolutions when setting business goals. She emphasizes the need to establish three significant goals for your business and the role of effective sales systems and tracking metrics in achieving them. The conversation includes insights on systematizing business operations and determining the value of services with strategic pricing. Melinda also touches on preparing for business exit strategies, providing guidance on ensuring a smooth transition.
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6 days ago
16 minutes 4 seconds

The SmallBizChat with Melinda Emerson
What You Need to Know About Buying a Business with Barry Moltz
In this episode, Melinda Emerson is joined by Barry Moltz to explore the essentials of buying a business. They delve into the key questions and steps involved in business acquisition, emphasizing the importance of understanding cash flow and valuation. The discussion also highlights the challenges associated with absentee ownership and management. Financial considerations and lending options for business purchases are examined, alongside strategies for finding businesses for sale and taking initial steps toward purchase.
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2 weeks ago
23 minutes 22 seconds

The SmallBizChat with Melinda Emerson
What You Need to Know Before Buying a Franchise with Nancy Williams
In this episode, Melinda Emerson is joined by Nancy Williams to explore the world of franchising for aspiring business owners. Nancy shares insights from her own franchising journey, addressing common misconceptions and the importance of self-assessment before becoming a franchisee. The discussion covers financial considerations, evaluating the health of franchise systems, and tips for finding and assessing franchise resales. Nancy also highlights the significance of due diligence and common mistakes in franchise buying.
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3 weeks ago
35 minutes 15 seconds

The SmallBizChat with Melinda Emerson
The High-Value Offer Makeover with Melinda Emerson
In this episode, Melinda Emerson delves into the art of crafting a high-value offer using the Five P's framework. She begins with an overview of the framework, which includes Problem, Promise, Process, Proof, and Price. Each component is explored in detail, providing insights on how to effectively address customer pain points, deliver on promises, outline processes, present proof, and determine pricing strategies.
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1 month ago
17 minutes 56 seconds

The SmallBizChat with Melinda Emerson
How to Organize Your Digital Clutter with Kathi Burns
In this episode, Melinda Emerson welcomes Kathi Burns to discuss the importance of digital decluttering for small business owners. Kathi shares her journey and offers practical tips on email organization, including utilizing Google Workspace effectively. They explore the balance between accessibility and security in Google Drive, and Kathi provides actionable first steps to organize your inbox.
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1 month ago
28 minutes 40 seconds

The SmallBizChat with Melinda Emerson
How to Build a Group Coaching Program with Chris Williams
In this episode, Melinda Emerson welcomes Chris Williams, who shares his entrepreneurial journey and transition into group coaching. They discuss the structure and pricing strategies essential for successful group coaching programs, along with marketing tactics and key considerations for launching such initiatives. Chris offers insights on certification processes and actionable steps for starting a group coaching program.
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1 month ago
25 minutes 59 seconds

The SmallBizChat with Melinda Emerson
Could Franchising Be For You with Mary Kennedy Thompson
In this episode, Melinda Emerson introduces Mary Kennedy Thompson, who shares her journey from military service to a thriving career in franchising. Mary discusses her experience running a Cookies by Design franchise and her transition to the franchisor side, highlighting her leadership roles at Mr. Rooter Plumbing and Neighborly. She also delves into her current role at BNI, emphasizing key leadership values and insights.
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2 months ago
29 minutes 31 seconds

The SmallBizChat with Melinda Emerson
Stop Looking for a Job - There's a Better Answer with Melinda Emerson
In this episode, Melinda Emerson delves into the world of entrepreneurship through business acquisition. She discusses the importance of due diligence amid a surge of businesses for sale, highlighting key financial considerations for potential buyers. Melinda also explores the transition to a CEO mindset and identifies promising growth sectors. The episode further examines how to evaluate franchise opportunities, providing listeners with a comprehensive understanding of the acquisition landscape.
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2 months ago
13 minutes 25 seconds

The SmallBizChat with Melinda Emerson
Hit It & Quit It with Jared Kallen and Trae Bodge
In this episode, Melinda Emerson engages in an insightful conversation with guests, Jared Kallen and Trae Bodge, sharing their favorite podcasts and indispensable business apps, providing listeners with fresh resources for their entrepreneurial journey. The episode continues with a look at favorite old school marketing tips and impactful business books, offering a blend of classic and modern business wisdom.
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2 months ago
11 minutes 22 seconds

The SmallBizChat with Melinda Emerson
Business Grants for 40+ Entrepreneurs with Trae Bodge
In this episode, Melinda Emerson welcomes Trae Bodge to discuss her entrepreneurial journey and share strategies for stretching dollars effectively. Trae introduces shopping tech tools and offers tips on evaluating deals, while shedding light on concepts like shrinkflation and dynamic pricing. The conversation also touches on the Threadneedle Alley Foundation, highlighting its support initiatives.
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2 months ago
20 minutes 33 seconds

The SmallBizChat with Melinda Emerson
Executive Function Support with Jared Kallen
In this episode, Melinda Emerson welcomes Jared Kallen to discuss the nuances of executive function coaching. Jared shares his journey into this field, distinguishing it from traditional tutoring and therapy. The conversation explores how to identify when someone needs executive function support and compares coaching strategies for students and adults, highlighting the role of parent involvement. Jared outlines the typical duration of coaching engagements and shares the tech tools that aid in coaching.
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3 months ago
23 minutes 57 seconds

The SmallBizChat with Melinda Emerson
How Small Businesses Solve Real-World Problems with Jim Beach
In this episode, Melinda Emerson welcomes Jim Beach to explore various facets of entrepreneurship. Jim discusses the role of creativity, risk, and passion in building a business and shares his insights on the impact of ChatGPT on business productivity. The conversation also delves into his radio show and media presence, highlighting top mistakes made by new entrepreneurs. Jim introduces his new book, "The Real Environmentalist," and discusses responsible entrepreneurship concerning environmental issues. He concludes by sharing the best business advice he has received.
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3 months ago
28 minutes 14 seconds

The SmallBizChat with Melinda Emerson
Hit It & Quit It with Toni Harris Taylor and Michelle Songy
In this episode, Melinda Emerson presents the "Hit It and Quit It" segment, engaging in lively discussions on key business topics with Toni Harris Taylor and Michelle Songy. Each guest shares their favorite podcast, a business app they find indispensable, a marketing tip, and a business book that has impacted them.
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3 months ago
12 minutes 40 seconds

The SmallBizChat with Melinda Emerson
How to Make Networking Pay Off with Toni Harris Taylor
In this episode, Melinda Emerson is joined by Toni Harris Taylor to discuss strategic networking for small business owners. Toni shares insights on common misconceptions about networking and her transition into franchising. The conversation highlights how Network in Action operates and its success stories, emphasizing the art of follow-up in networking. Toni provides strategies for both in-person and online follow-ups, offering practical advice for effective networking.
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3 months ago
24 minutes 47 seconds

The SmallBizChat with Melinda Emerson
How to Grow Your Revenue with Retreats with Sheri Rosenthal
In this episode, Melinda Emerson is joined by Sheri Rosenthal to discuss the power of retreats as business growth tools. Sheri shares her expertise on how retreats can serve as effective revenue streams and strengthen client relationships. The conversation covers key aspects of planning and marketing successful retreats, including avoiding common pitfalls and ensuring participant engagement. Financial and legal considerations are also discussed, along with strategies to prevent burnout for retreat leaders.
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3 months ago
36 minutes 20 seconds

The SmallBizChat with Melinda Emerson
Will AI Replace the SmallBizLady
In this episode, Melinda Emerson delves into the challenges and opportunities SaaS brands face in building brand awareness. She explores the evolving landscape of AI versus human coaching in business, sharing insights on her unique strengths and the future role of AI in coaching. The discussion extends to integrating AI into business strategies, offering practical advice for small business owners.
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4 months ago
16 minutes 24 seconds

The SmallBizChat with Melinda Emerson
Hit It & Quit It with Ryan Hogan and Michelle Songy
In this episode, Melinda Emerson presents a dynamic discussion in the "Hit It and Quit It" segment, where she explores various favorite business topics with her guests. The conversation provides valuable insights and perspectives on achieving small business success.
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4 months ago
10 minutes 54 seconds

The SmallBizChat with Melinda Emerson
How to Secure PR for Small Businesses with Michelle Songy
In this episode, Melinda Emerson welcomes Michelle Songy, CEO of Presshook, to explore the world of public relations for small businesses. Michelle addresses common misconceptions about PR and emphasizes the importance of preparation and crafting an effective pitch. The discussion highlights the significance of understanding your audience to prevent typical PR blunders and the value of nurturing media relationships while exploring nontraditional media avenues. Michelle shares insights on starting PR efforts for small businesses, focusing on the importance of customer relationships.
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4 months ago
24 minutes 25 seconds

The SmallBizChat with Melinda Emerson
How to Protect Your Business Legally with Sharon Tasman, Esq.
In this episode, Melinda Emerson is joined by Sharon Tasman to discuss crucial legal aspects for small businesses. Sharon outlines the top legal mistakes entrepreneurs often make, emphasizing the importance of protecting intellectual property. The discussion covers selecting the right business name and entity type, alongside legal essentials for startups. Sharon also highlights the significance of privacy policies and contractual agreements. The episode concludes with Sharon sharing her best business advice and an invitation to the Small Biz Lady Academy.
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4 months ago
22 minutes 56 seconds

The SmallBizChat with Melinda Emerson
How to Hire Effectively with Ryan Hogan
In this episode, Melinda Emerson introduces Ryan Hogan, founder of Talent Harbor, to discuss his entrepreneurial journey and expertise in hiring strategies for small businesses. Ryan shares insights on the necessary mindset shift for effective hiring and common mistakes made when hiring sales staff. The conversation delves into attracting talent in a small business environment and evaluating candidates based on experience, potential, and personality. Ryan also offers guidance on choosing between contractors and full-time employees and identifying red flags during the hiring process.
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5 months ago
24 minutes 7 seconds

The SmallBizChat with Melinda Emerson
A series focused on small business advice and strategies, by Melinda Emerson, known as "SmallBizLady", discussing various aspects of entrepreneurship and small business management. Get insights from experts about topics relevant to small business owners.