Episode 268 of The Smart Agents Podcast features nationally ranked broker and Cal Home founder, Suzanne Rocha, as she shares how psychology, education, and true compassion have shaped her reputation as one of California’s most trusted real estate advisors.
For nearly two decades, Suzanne has appeared across Bay Area television networks, offering homeowners clear, accessible guidance during some of life’s biggest transitions. With a background in psychology and marketing, she built her brokerage on a simple but powerful principle: real estate isn’t transactional—it’s deeply human. By focusing on trust, emotional intelligence, and personalized solutions, Suzanne has helped thousands of clients navigate downsizing, inherited homes and major life changes with confidence.
In this episode, she dives into:
✅ Why trust—not tactics—is the foundation of every successful client relationship
✅ How understanding buyer and seller psychology elevates your value
✅ Ways to communicate solutions that relieve fear and build confidence
✅ What agents miss when they focus on transactions instead of people
✅ The importance of follow-up and relationship-driven service for long-term success
If you want to build a business rooted in connection, credibility, and true value, this conversation is a masterclass.
Connect With Suzanne👇
Website: http://calhomeinfo.com
LinkedIn: https://www.linkedin.com/in/suzannerocha/
Instagram: https://www.instagram.com/suzannerocha.tv
YouTube: https://www.youtube.com/channel/UC-LkZU__1UvDSCZVdBKweFA
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Episode 267 of The Smart Agents Podcast features top-producing agent, coach and founder of The Faithful Agent, Garrett Maroon, as he unpacks how he built a thriving, referral-driven real estate business while protecting his time and values
With 11+ years in the industry, more than 600 homes sold and a track record in the top 1% of his market, Garrett has crafted a business that looks very different from the typical grind-it-out real estate model. Instead of cold calling or buying leads, he doubled down on relationships, authenticity and creating a system that supports—not consumes—his life as a husband and father of five.
Garrett’s journey from nearly quitting in his first few months to becoming a leading voice for sustainable success in real estate offers a refreshing perspective on what agents should really be striving for.
In this episode, he shares:
✅ How choosing relationships over cold calling built a stronger, more predictable business
✅ The role timing and patience play in long-term success
✅ Why agents must redefine success beyond sales volume and industry awards
✅ Strategies for protecting your time, setting boundaries, and avoiding burnout
✅ How authenticity and personal values can become your greatest business advantage
If you’re looking for a smarter, more fulfilling way to grow your real estate career, this conversation will hit home.
Connect With Garrett👇
Website: https://www.210collective.com/redefine-the-win
Instagram: https://www.instagram.com/garrettmaroon
Facebook: https://www.facebook.com/gmaroon/
YouTube: https://www.youtube.com/@faithfulagent
🎙Listen to The Faithful Agent Podcast: https://thefaithfulagent.buzzsprout.com/
📕Pre-Order The Balanced Breakthrough: https://www.210collective.com/book
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Episode 266 of The Smart Agents Podcast features Keren Gonen, Broker Manager with Realty Executives Exceptional in Vernon, NJ, who shares how a lifelong passion for service and community has shaped her real estate career. After transitioning from leading companies in the shipping and beauty industries, Keren built a thriving business by focusing on relationships, not transactions — turning every client interaction into an opportunity to serve.
Over nearly a decade in real estate, she’s grown her business to over $25 million in annual sales, founded a local networking group and become known for her motto: “Keren Cares.” Her story proves that when you lead with service and integrity, success naturally follows.
In this episode, she breaks down:
✅ How giving back to the community fuels lasting business growth
✅ The long-term power of treating every client with equal value
✅ Why networking and collaboration beat competition every time
✅ How focusing on service over sales builds lifelong referrals
Connect With Keren👇
Instagram: https://www.instagram.com/kerengonenrealestatebroker
Facebook: https://www.facebook.com/KerenGonenRealEstate
Website: https://www.realtyexecutives.com/agent/keren-gonen
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Episode 265 of The Smart Agents Podcast features Clay Lehman, founder of Lehman Strategic Partners, who joins us to share how real estate agents can build scalable, sustainable businesses by combining smart systems, practical marketing, and AI-driven efficiency.
Throughout our conversation, Clay breaks down the critical mindset shift from employee to business owner. He explains how documenting processes, creating clear marketing funnels and crafting calls to action that match each stage of the client journey are essential to true business growth.
Clay also dives deep into his Eliminate, Automate, Delegate framework—showing agents exactly how to free up their time, optimize the tools they already use and scale their business without adding more chaos.
In this episode, he breaks down:
✅ How to shift from an employee mindset to a business owner mindset
✅ The role of documented processes in freeing up your time
✅ The Eliminate, Automate, Delegate framework for scaling
✅ How to use AI to enhance—not replace—your real estate business
Learn More From Clay👇
Coaching Website: https://imclaylehman.com/
LinkedIn: https://www.linkedin.com/in/clay-lehman
Instagram: https://www.instagram.com/imclaylehman
Facebook: https://www.facebook.com/clay.lehman
UnStuck AI Facebook Group: https://www.facebook.com/groups/unstuckai
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Episode 264 of The Smart Agents Podcast features Frank Iglesias, a seasoned real estate investor, coach, and entrepreneur, sharing how he built a thriving business rooted in relationships, communication, and authenticity. After transitioning from a career in IT to full-time investing, Frank has spent nearly 17 years mastering everything from fix-and-flip projects to new construction and coaching others to do the same.
Throughout his journey, Frank has discovered that success in real estate isn’t just about deals — it’s about people. By prioritizing relationships over transactions and learning how to navigate adversity, he’s built lasting partnerships with agents and investors alike.
In this episode, Frank breaks down:
✅ How agents can build stronger partnerships with investors
✅ Why communication and transparency are key to repeat business
✅ How to handle adversity and strengthen business relationships
✅ The importance of showing—not just telling—your value in every deal
Learn More From Frank👇
Coaching Website: https://reicoachingwithfrank.com/
Facebook: https://www.facebook.com/frankiglesias7
Instagram: https://instagram.com/frank.iglesias
YouTube: https://www.youtube.com/@frankiglesias
🎙 What Worked For You?: https://www.whatworkedforyou.com/
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Episode 263 of The Smart Agents Podcast features Aidan Brannigan, founder of No Boring Brands, to share how he’s redefining social media marketing through humor, memes, and creative storytelling — helping even the most traditional industries break through online.
From building one of the largest marketing meme pages on Instagram to leading campaigns for companies like Apollo and Palo Alto Networks, Aidan has proven that humor isn’t just for entertainment — it’s one of the most powerful tools for brand connection and audience growth.
In this episode, Aidan shares:
✅ How real estate agents can use humor to stand out without losing professionalism
✅ Why niche, authentic content outperforms generic marketing every time
✅ Simple tools and strategies for creating engaging memes and short-form videos
✅ How consistency and creativity lead to long-term brand authority
Learn More From Aidan👇
LinkedIn: linkedin.com/in/aidanbrannigan
Website: https://www.noboringbrands.co/
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Episode 262 of The Smart Agents Podcast features LinkedIn strategist and business coach Andy Gwynn, who has spent over 13 years helping real estate professionals, investors, and entrepreneurs generate consistent, high-value leads — all without cold calls or paid ads.
Throughout our conversation, Andy shares how his proven system and smart use of LinkedIn have transformed the way agents connect with referral partners, attract clients, and fill their pipelines. His practical, repeatable strategies focus on building relationships, leveraging automation, and turning online connections into long-term business growth.
In this episode, Andy breaks down:
✅ How to write LinkedIn content that drives engagement and credibility
✅ The direct outreach strategy that replaces cold calling
✅ Why webinars are LinkedIn’s secret lead generation tool
✅ How to automate connections and build your CRM from LinkedIn
Connect With Andy👇
LinkedIn: https://www.linkedin.com/in/andygwynn
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Episode 261 of The Smart Agents Podcast features Dallas-based agent Linda Bale, who turned her personal experience of living in 17 homes across 8 states into a thriving real estate career built on empathy and relationships. From her early career in retail with Nordstrom and Bullocks Wilshire to becoming a founding agent at Coldwell Banker Apex in Frisco, Linda has always centered her work on listening and serving others.
Now leading Bale Real Estate Group, she blends her background in customer service with concierge-level real estate care — helping clients navigate relocations, family transitions, and emotional moves with trust and confidence. By leveraging open houses, social media marketing, and a strong follow-up system, she’s grown her business through consistency and genuine connections.
In this episode, Linda shares:
✅ How to use open houses as a powerful lead source
✅ Why relationships and empathy matter more than transactions
✅ The role of social media in building a modern real estate business
✅ How concierge-level service sets you apart from the competition
Connect With Linda👇
Instagram: https://www.instagram.com/bale_real_estate_group
LinkedIn: https://www.linkedin.com/in/linda-and-gary-bale-7354561a/
Website: https://balerealestategroup.com/
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Episode 260 of The Smart Agents Podcast features New Jersey realtor Dennis Mark Interdonato, who shares how his journey from the family construction business and military service to real estate shaped the way he serves clients today. Starting real estate part-time as a way to make extra cash, Dennis quickly outperformed full-time agents, grossing $165,000 in his first year as a full-time realtor.
Dennis blends hands-on construction knowledge, leadership skills gained as a drill sergeant and a people-first philosophy to deliver a true luxury experience at any price point. Today, he’s carving out niches in divorce real estate and high-touch client service while growing his presence through social media and community engagement.
In this episode, he breaks down:
✅ How military training translates into leadership and business growth
✅ Why construction experience gives him an edge with buyers and investors
✅ The importance of treating every lead like a client
✅ How divorce and luxury real estate create powerful niche opportunities
Connect With Dennis Mark👇
Facebook: https://www.facebook.com/DennisMarkInterdonato
Instagram: https://www.instagram.com/dennismarkrealestate
YouTube: https://www.youtube.com/@dennismarkrealestate
Website: https://dennismarkrealestate.com/
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Episode 259 of The Smart Agents Podcast features Beth Rooney, a Greater Boston–based agent who brings over 20 years of combined experience in financial services and real estate. Having managed and mentored more than 1,000 agents, Beth has seen firsthand the struggles even top producers face with financial planning and consistency.
Today, in addition to being a full-time agent and coach, Beth partners with Registered Investment Advisors to help structure Private Placement Life Insurance for high-net-worth families—expertise she now shares with real estate agents to help them build lasting wealth. With her unique blend of sales management, financial literacy, and real estate expertise, Beth offers a roadmap for agents who want to break free from the commission-to-commission cycle and create true financial security.
In this episode, she breaks down:
✅ Why consistency in daily activities drives long-term success
✅ The most common financial mistakes agents make—and how to avoid them
✅ How properly structured life insurance can serve as both a safety net and investment tool
✅ Strategies for creating passive income streams through real estate and beyond
👉 Connect With Beth: https://www.instagram.com/beth.rooneyrealestate
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Episode 258 of The Smart Agents Podcast features David Christensen, luxury real estate leader and Founder of The Christensen Group, to share how he built a nationally recognized career that’s generated over $150M in sales, earned him four ICON Agent awards, and led to representing one of the most talked-about listings in recent memory — the iconic Breaking Bad house.
Before real estate, David spent two decades in the entertainment industry managing top music talent and overseeing major media projects. Today, he applies those same skills in storytelling, marketing, and relationship-building to stand out in luxury markets. Along the way, he’s launched “Purchase with a Purpose,” giving back a portion of each transaction to humanitarian causes.
In this episode, he breaks down:
✅ Why storytelling and relationships are the foundation of real estate success
✅ How to market unique and luxury properties that capture national attention
✅ The importance of reinvesting in yourself to grow your business
✅ Why giving back to your community creates both fulfillment and opportunity
👉 Connect With David Christensen: https://davidchristensen.com/
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Episode 257 of The Smart Agents Podcast features Amy Stockberger, the powerhouse behind Amy Stockberger Real Estate, to share how she built her innovative Lifetime Home Support model and turned her brokerage into South Dakota’s #1 team. With 25 years in the industry, Amy has redefined success by focusing on relationships, community and transformational business practices.
From creating a vendor partnership program to leveraging AI and building a client-for-life system, Amy has scaled her brokerage into a business that’s both profitable and sustainable. Her approach helps agents reduce their reliance on cold leads, increase referrals and create businesses that are scalable and sellable.
In this episode, she breaks down:
✅ Why the Lifetime Home Support model keeps clients engaged for life
✅ How to monetize vendor partnerships while serving clients authentically
✅ The role of AI in streamlining operations and freeing up time for relationships
✅ Why adapting to millennial clients’ needs is essential for future growth
👉 Learn More From Amy Stockberger:
Website: https://proinsight.com/
Instagram: https://www.instagram.com/amystockberger
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Episode 256 of The Smart Agents Podcast features Tabatha Petersen, Managing Director at Green Couch Staging and Design, to share how thoughtful staging transforms properties, elevates value and helps agents create stronger emotional connections with buyers. From luxury estates to budget-conscious listings, Tabatha explains why staging is one of the smartest investments agents can recommend to their clients.
With over 15 years in real estate and design, Tabatha has worked alongside top Bay Area agents to prepare homes that consistently sell faster and above asking.
In this episode, Tabatha breaks down:
✅ The biggest misconceptions agents face when presenting staging to sellers
✅ How simple design choices like paint, carpet, and key-room staging deliver maximum ROI
✅ The role of AI and virtual staging in today’s market—and where it falls short
✅ Why customized staging builds the buyer’s emotional connection to a home
👉 Learn More From Green Couch Design and Staging:
Website: https://greencouch.com/
Instagram: https://www.instagram.com/greencouch_design
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Episode 255 of The Smart Agents Podcast features Roni Haskell, better known locally as That SC Real Estate Chick, to share how she built an authentic personal brand, leads an all-female team and continues to thrive in the Charleston market, including recently achieving the most successful month of her career.
With over two decades in real estate, Roni has seen the industry shift through multiple markets. From her start in new home sales to becoming Charleston Real Producers’ Realtor of the Year, she’s built a reputation on consistency, transparency and community. By embracing video early, staying authentic online and creating a supportive culture for women in real estate, Roni has crafted a business that clients trust and agents want to be a part of.
In this episode, she breaks down:
✅ Why treating yourself like a marketing company is essential for agents
✅ How authenticity and consistency fuel brand growth
✅ The power of building a supportive, women-led real estate team
✅ Strategies for balancing career success with family and personal life
If you’re looking for inspiration on building a long-lasting brand and a business you love — even in a challenging market — this conversation with Roni is packed with practical strategies and motivation.
👉 Follow Roni Haskell
Website: https://www.thatscrealestatechick.com/
Instagram: https://www.instagram.com/thatscrealestatechick
YouTube: https://www.youtube.com/@thatscrealestatechick
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Episode 254 of The Smart Agents Podcast features Chad Link and Rob Brewer of Swyvvl to share how they’re building a platform designed to help agents control their client acquisition costs, generate higher-quality leads, and give buyers and sellers real financial benefits.
With decades of combined real estate and tech experience, Chad and Rob saw firsthand how overpriced lead platforms and middlemen were draining billions from agents and clients every year. They set out to create Swyvvl — a user-friendly, nationwide home search that connects clients and agents through a unique commission-sharing model. The result? Agents choose what they spend to win a client, only pay when deals close, and never get locked into long-term contracts.
In this episode, they break down:
✅ Why 87% of agents fail — and how Swyvvl aims to fix it
✅ How the Share by Swyvvl model puts agents in control of lead costs
✅ How their platform benefits buyers, sellers and agents equally
✅ The trends shaping real estate and how Swyvvl is adapting
If you’re tired of expensive, low-quality leads and want a smarter way to grow your business, this conversation is full of actionable insights and a fresh approach to real estate technology.
👉 Learn More About Swyvvl:
Website: https://www.swyvvl.com/
Onboarding Appointments: https://www.swyvvl.com/onboarding
Demo Video: https://youtu.be/lX4HsKrGeL4
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Episode 253 of The Smart Agents Podcast, Reno-based team leader and investor Scott Durham shares how he went from struggling new agent to building a thriving business that spans team leadership, flipping properties, and long-term investing.
Launching his real estate career in 2004, Scott hit roadblocks early on—trying everything from cold calling to coaching programs with little success. But once he leaned into online marketing and lead generation, things started to click. He scaled to 70+ deals a year, built a lean, supportive team, and eventually realized he was leaving massive wealth-building opportunities on the table by not investing in the very deals he was helping clients find.
In this episode, Scott breaks down:
✅ The online lead strategy that changed everything
✅ How agents can evaluate flip opportunities (even on their first one)
✅ The simple formula he uses to price flips and control rehab costs
✅ Creative ways to fund deals without draining your savings
✅ And how agents can build wealth without burning out
If you're ready to expand beyond commissions and build a more secure future through real estate, this episode is packed with real, tactical advice.
👉 Connect With Scott:
Instagram: https://www.instagram.com/real.scottdurham/
Website: https://www.sellfastnv.com/
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Episode 252 of The Smart Agents Podcast features Mike Cossette, a 20-year real estate veteran and co-owner of RE/MAX Gateway in Austin, Texas. What started with a frustrating experience buying his first home quickly turned into a mission to do better—and ultimately led him to launch his own brokerage, flip properties, and build an 18-property investment portfolio.
Mike shares how that early wake-up call shaped his client-first philosophy and how he now uses strategic investing and media marketing to create long-term freedom while raising four kids and running a lean, effective brokerage.
✅ How a bad buying experience led Mike to launch his own brokerage
✅ Why agents should become investors themselves
✅ Why content marketing is his most valuable lead-generation tool today
👉 Connect With Mike:
Instagram: https://www.instagram.com/askmikecoss
Facebook: https://www.facebook.com/AskMikeCoss
YouTube: https://www.youtube.com/@AskMikeCoss
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Episode 251 of The Smart Agents Podcast features Bailey Tarr, a fast-rising real estate agent with Pacific Sotheby’s International Realty in San Diego. After moving from Oregon during the pandemic, Bailey broke into the industry with no local sphere, building her business through strategic mentorship, personal branding, and a powerful social media presence.
She shares her journey from serving coffee to closing luxury deals—along with the exact strategies that helped her build trust, get leads, and stand out in a competitive market.
✅ How to build your personal brand from scratch
✅ Using social media to generate real leads
✅ Why mentorship and team support are game-changers for new agents
👉 Connect With Bailey:
Instagram: https://www.instagram.com/bailey.tarr
TikTok: https://www.tiktok.com/@baileyktarr
YouTube: https://www.youtube.com/@baileytarr
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Episode 250 of The Smart Agents Podcast features Ryan Smith, founder of Launch Your Farm and a leading educator in geographic farming for real estate agents. With 17 years of experience in the industry and nearly six years coaching agents nationwide, Ryan has helped thousands build profitable, hyperlocal businesses rooted in long-term strategy and meaningful community connections.
He breaks down what most agents get wrong about farming—and how to fix it. From choosing the right neighborhood to measuring performance and building trust, Ryan offers a clear, repeatable system that agents at any level can follow.
✅ How to evaluate and choose the right area to farm
✅ Crafting a message that builds trust and stands out
✅ Building systems that blend automation with authentic relationship-building
📍 Ready to become the go-to agent in your neighborhood? This episode gives you the playbook.
Learn More From Ryan and Launch Your Farm👇
https://launchyourfarm.com/https://localexpertacademy.com/
https://localexpertlaunch.com/
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Episode 249 of The Smart Agents Podcast features Shannan McWaters, the #1 agent on social media in Tennessee, 2024 Top Ranked Agent in the Memphis market, and co-owner of The Firm Memphis. Known for her unfiltered approach and unmatched energy, Shannan has built a standout brand by doing things her own way.
She shares how breaking the mold helped her attract clients, dominate on social media, and revive listings other agents gave up on.
Whether you’re a new agent trying to find your voice or a seasoned pro tired of playing it safe, Shannan offers actionable advice on:
✅ Building a real estate brand rooted in authenticity
✅ Using social media to show personality—and get results
✅ How thinking like a buyer helps her fix and flip failed listings
Connect with Shannan👇
Instagram: https://www.instagram.com/shannanmcwatersrealtor/
Website: https://thefirmmemphis.com/
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