Send us a text Most founders believe technology adoption is about efficiency. They evaluate tools based on features, pricing, and immediate usefulness. This mindset works for incremental software changes, but it fails completely during structural shifts. True technological shifts do not improve tasks. They redefine how work is done. Founders who treat AI like another SaaS tool miss the deeper transformation taking place. Historically, businesses misjudged spreadsheets, email, and the internet...
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