What if your biggest limitation isn’t a lack of skill… but an unconscious belief you’ve never questioned?
What if selling, leading, and succeeding had less to do with persuasion… and more to do with curiosity?
And what if generosity, not hustle, was the ultimate competitive edge?
The answers lie in this week’s episode of The SMARTA Podcast, where I sit down with Bob Burg, bestselling co-author of The Go-Giver and globally recognized expert on influence, sales, and leadership. Bob’s work has impacted millions, with his books translated into more than 30 languages and sold over a million copies worldwide. A sought-after keynote speaker and mentor, Bob helps professionals and organizations shift from transactional to transformational success by focusing on creating genuine value first.
You can find more about Bob and his work at www.burg.com, and follow him on LinkedIn for his latest insights.
💡 What You’ll Learn:
1. How your unconscious operating system shapes success and behavior
2. The difference between go-getters, go-givers, and go-takers
3. The five laws of stratospheric success from The Go-Giver
4. How to build influence through authenticity and service
5. Why giving and receiving are two sides of the same coin
6. The mindset shifts needed to embrace prosperity and abundance
7. The crucial people skills that technology can never replace
In this episode:
00:00 – Welcome & Introduction to Bob Burg
01:00 – Understanding Your Unconscious Operating System
04:20 – The Go-Giver vs. The Go-Getter vs. The Go-Taker
09:30 – The Five Laws of Stratospheric Success
14:43 – How Authenticity and Receptivity Shape Influence
18:50 – The Prosperity Mindset: How to Overcome Limiting Beliefs
20:19 – Why People Skills Matter More Than Ever
24:56 – Emotional Intelligence in the Age of AI
26:27 – The 60-Second Go-Giver Challenge
28:48 – Books That Transformed Bob’s Life
31:09 – Final Message: Become a Student of Life
If you learned something new from this episode, double-check that you’re subscribed for more weekly conversations that fuel growth, clarity, and leadership from the inside out. Also, rate this podcast 5 stars as it’s what helps me grow the show!
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🌐 Learn more about Sonia Marta: www.soniamarta.com
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