Adam Mosseri, head of Instagram, just published an essay that confirms what savvy creators already know and it's a wake-up call for everyone still operating like it's 2018.
In this episode, we break down Mosseri's "Authenticity After Abundance" and pull out the actionable insights you actually need. He's not just talking about AI trends.
He's essentially admitting Instagram's polished feed is over, DMs are where the real engagement lives, and we're about to enter an era where skepticism is the default.
What we cover:
- Why imperfection is your new competitive advantage (and how to use it)
- The trust crisis coming to social media—and how to prepare your brand now
- Instagram's acknowledgment that "who says it" will matter more than "what's being said"
- Practical shifts you need to make today: DMs over feed, raw over polished, credibility over production value
- How to define your "only you" factor before AI can replicate everything else
If you're a creator, solopreneur, or managing social for small businesses, this isn't just theory.
These are the strategies that will separate thriving accounts from irrelevant ones in 2026.
Stop chasing polish. Start building proof.
Mosseri's post: https://www.threads.com/@mosseri/post/DS76UiklIDf?xmt=AQF0HYX3Lrlhw4o6QuP8zbbSuMDRZKqP5hoRB9R4nID_5dVronOlHIhCyXg4duvGTNHQwvsu&slof=1
Work with me: https://stan.store/thespacesocial/p/join-my-membership-5cawq?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAQ0xDSwPJLk5leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaf9O86hhkrM5inLOCzMPoxyWK21rJXgbzUPoNKgBhAc1cIcTYE13kyL6JUIkw_aem_iZm59dwhmLjA7w8erw9CwA
2025 was absolute chaos for social media and if you blinked, you missed three algorithm updates, a TikTok ban (then unban), and mass creator account deletions that left businesses scrambling.
In this episode, we're breaking down everything that went right and spectacularly wrong across Instagram, YouTube, TikTok, and LinkedIn this year. From Instagram's 20-minute Reels revolution to the mass ban wave that wiped out thousands of accounts overnight, we're covering it all.
Join besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq
Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
2025 proved that safe marketing is dead marketing.
This year's standout campaigns threw the rulebook out the window—embracing the loud, the offbeat, and the unapologetically niche.
From Sydney Sweeney's "good jeans" campaign to Crumbl's wildly absurd cookie-scented body scrub collab with Dove, the brands that won weren't the most polished, they were the most bold.
But not every risk paid off.
We're breaking down the year's biggest wins and most cringeworthy missteps, including Pantone's tone-deaf color of the year reveal and Beis' panic-inducing fraud alert email fail.
Join us as we explore what made campaigns like Dunkin's Sabrina Carpenter espresso collab and Apple TV's Severance immersive marketing so unforgettable and what we can all learn from the brands that fumbled. Spoiler: resonance outshines reach, every single time.
Www.the-spacesocial.com
Stop wasting time on social media tactics that don't convert. In this episode, I'm pulling back the curtain on the most common strategy mistakes I see, and immediately delete, from my clients' social plans.
From chasing algorithms instead of audiences to overcomplicated content calendars that lead to burnout, I'm breaking down exactly what's holding your social presence back and what to replace it with.
You'll learn how to shift from posting for everyone to speaking directly to your ideal buyer, how to use trends strategically (not desperately), and why fear-based messaging is sabotaging your sales. If you're ready to simplify your strategy and actually see results, this episode is your permission slip to delete the noise and focus on what converts.
Work with me: https://stan.store/thespacesocial
Happy 5 years to The Space Social!
Work with me: https://stan.store/thespacesocial
When Kailin Beck posted about "the dahlia that saved her," she struck a chord with mothers everywhere who've felt themselves disappearing into the daily demands of parenthood. In this conversation, Kailin opens up about why having something beyond motherhood isn't selfish, it's essential.
From her family's century-old Danish sheep ranch in American Fork, Kailin has transformed six acres of Beck family land into a thriving flower farm. But this isn't just a story about starting a business. It's about rediscovering yourself, taking leaps that terrify you, and finding your way back to being an active participant in your own life.
Beck Farm: https://www.beckfarmsutah.com/
Social Media: https://www.instagram.com/beckfarmsutah/?hl=en
Work with Jordan social media management: https://stan.store/thespacesocial
The Space Social Besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq
1. Client complaints don't belong online. If a client is frustrating you, address it directly with them or vent to a friend in private. When you air grievances publicly, potential clients see you as someone who might drag them through the mud online too.
2. Taking a social media break? Just take it. You don't need to announce your departure. The grand exit rarely lands the way you think it will.
3. Skip the "business is so hard" posts. Struggle is universal. It's part of entrepreneurship. Instead of broadcasting your challenges, channel that energy into creative solutions.
4. End the public pricing rants. There are clients out there willing to pay your rates. If you're not attracting them, the issue isn't the market, it's your messaging. Get clearer on who you serve and why you're worth it.
5. Just because you can post something doesn't mean you should. Before you hit share, ask yourself: Does this serve my business, or does it just make me feel better in the moment?
Work with me: https://stan.store/thespacesocial
Trial reels are back! Let's chat about how to make them work for you.
Work with me/besties/guide to soft selling: https://stan.store/thespacesocial
We love halloween but we hate social media fears. Let's chat about some social media fears and how to overcome them.
Work with The Space Social: https://stan.store/thespacesocial
A personal update
Consumers have changed, let's be prepared for it this holiday season.
Article referenced: https://www.retaildive.com/trendline/holiday-shopping-behavior/567/?utm_source=SMT&utm_medium=1-2BlastSept18&utm_campaign=PitneyBowes
Work with me: https://stan.store/thespacesocial
This episode explores why soft selling is the secret weapon for Q4 business success. While most companies amp up aggressive sales tactics during the holiday rush, smart business owners are taking the opposite approach—and seeing better results.
The episode breaks down what soft selling actually means: a relationship-focused, low-pressure approach that prioritizes customer needs over quick sales. You'll learn the key characteristics that make this strategy work, including how to be customer-centric, use subtle persuasion, and provide educational value without the pushy tactics.
The main focus is on why Q4 specifically calls for this gentler approach. During the holiday season, customers are already overwhelmed by aggressive marketing and dealing with budget pressures. Soft selling helps you stand out from competitors while building the trust that leads to long-term customer relationships.
The episode covers the psychology behind holiday buying decisions, why budget-conscious customers respond better to consultative approaches, and how the relationships you build in Q4 set the foundation for next year's growth. Instead of just chasing this quarter's numbers, you'll discover how soft selling creates customers with higher lifetime value and generates more word-of-mouth referrals.
Perfect for business owners who want to end the year strong while building sustainable revenue for the future—without resorting to pushy sales tactics that damage customer relationships.
Buy the soft selling guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling
Join Aubrey Westlund and Jordan Crump as they explore Slowvember, the growing movement that's challenging the hyper-consumerism of traditional Black Friday marketing.
In this conversation, we dive deep into what "slow commerce" actually means and why businesses are choosing mindful selling over aggressive sales tactics. Aubrey and Jordan discuss their personal experiences with this approach, sharing surprising results they've witnessed and practical insights for both product and service-based businesses.
We explore how Slowvember transforms the customer experience, moving from impulse-driven purchases to intentional decision-making. The discussion touches on whether this represents a broader cultural shift away from constant consumption and toward more sustainable business practices.
Key topics include:
Work with Aubrey: https://stan.store/aubreywestlund
Work with Jordan: https://stan.store/thespacesocial
We are talking about 4 easy trends that you can try! These are trends that I see lasting beyond 2025.
-Short form media
-Threads
-Private communities
- Not using hashtags
Work with The Space Social: https://stan.store/thespacesocial
You want to start a business? Let's talk about it.
Work with me: https://stan.store/thespacesocial
Let's talk about why you aren't seeing sales on social media👀
Work with Jordan:
https://stan.store/thespacesocial
In this episode, we dive into why 100 engaged followers matter more than 1,000 lurkers and how micro-communities are shaping the future of social media marketing.
We explore the trial reel experiment results, discuss overcoming scarcity mindset when people try to discourage your growth, and share strategies for
Also covered: navigating the shift from broad reach to deep connections, why engaged communities outperform silent followings every time, and how the smallest circles often create the biggest impact for your brand.
Perfect for entrepreneurs ready to move beyond vanity metrics and start building communities that actually convert.
BESTIES: https://stan.store/thespacesocial/p/join-my-membership-5cawq
The Art of Soft Selling Guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling
Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
Join Stan store: https://www.stan.store/?ref=thespacesocial&utm_source=stan-store-link&utm_medium=redirect&utm_campaign=storefront
How did a rubber clog become one of the most collaborative brands on the planet? Crocs has partnered with everyone from Balenciaga to Bad Bunny, Post Malone to Pizza Hut.
Join Besites:https://stan.store/thespacesocial/p/the-art-of-soft-selling?fbclid=PAQ0xDSwKnBeVleHRuA2FlbQIxMQABp0_u4ZEzwY20SwEh069zYXrWKANFVL2wfe0u8aypHibjfyOl-fCXFz3VYl4v_aem_D_qDFkCBAeTR9jqVMi3TTw
Social Media Management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f
Businesses mentioned:
https://www.crocs.com/collaborations.html
https://everrest.store/
This week on The Space Social Podcast we talk about how to create and sell a digital product in a way that is good for you and your customers. Podcasts mentioned in today episode:
Sounds Like a Cult: https://open.spotify.com/episode/2m6DZ3OT2CIzczCMKnPuLs?si=a7dc64828dba44ec
Celebrity Memoir Book Club: https://podcasts.apple.com/us/podcast/celebrity-memoir-book-club/id1533533467
Join Stan Store: https://stan.store/thespacesocial/p/join-my-membership-5cawq
This week, we talk about how to use your Instagram stories to get new leads for your business.
Social Media Management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f