The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
Martin Ross joins Catherine Davies to scrutinise the Enhanced Games’ commercial model with still no sponsors or broadcasters announced, but the sale to consumers of ‘supervised medication’ and supplements expected to outstrip revenue from both.
The betting sponsorship market in Brazil also comes under the microscope as Matthew Glendinning provides an overview of a highly volatile but desirable market.
Plus, a court date for ISL and World Aquatics, and sad news for fans of Mongolian yak polo as we bid a fond farewell to IMG’s Trans World Sport.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross, Matthew Glendinning
Editor: Lumi Lehmuskallio
Sources:
1. Enhanced Games devoid of sponsors, broadcasters
2. Santos cuts short 7K deal by ‘mutual agreement’
3. Betano replaces Pixbet at Flamengo
4. How online betting sponsors made Brazilian football the ultimate FOMO market
5. World Aquatics settles with swimmers in ISL case
6. ISL eyes 2026 return with revised model
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Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
In 2018, the Infront agency and streamer DAZN paid €500m for the rights to European handball from 2020 to 2030. It was a deal set to transform the financial health of handball for a decade.
But in 2023, DAZN unexpectedly stepped out. Then, in December 2025, in an even more dramatic turn of events, the federation agreed with Infront that the agency would scale back its role massively from July 2026, handing back many rights to the EHF’s in-house marketing team.
Jonathan Rest, Global News Reporter of SportBusiness, tells the story of what happens when one man’s vision to transform the commercial fortunes of a sport bumps up against unforeseeable market realities.
You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributors: Jonathan Rest
Editor: Lumi Lehmuskallio
Links:
1 EHF to take fresh approach to marketing rights | SportBusiness Media
2 EHF seeking large uplift this autumn for unified offering | SportBusiness Media
3 EHF set for tender launch under new rights strategy | SportBusiness Media
4 Infront, Perform tie up rights to European handball | SportBusiness Media
5 EHF secures 300% increase as Infront and Perform join forces | SportBusiness Media
6 EHF kicks off Infront, DAZN pact with digital overhaul | SportBusiness
8 Infront negotiates revised EHF deal upon DAZN exit | SportBusiness
9 DAZN deals with Dyn after ending EHF sales role | SportBusiness Media
10 Infront’s EHF club remit ends, keeps Euros role | SportBusiness
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross and show host Catherne Davies chew the fat over the news highlights of an eventful and often tumultuous year. Olympic esports, Uefa rights sales, a new broadcast player in Saudi Arabia, Two Circles, a football league’s D2C quandary and media deals of Paramount importance all feature.
Matthew Glendinning comes aboard to flag key trends to have shaken up the sponsorship market in 2025, plus his top three sponsorship stories of the year, headlined by the WTA’s record-breaking deal with Mercedes Benz.
Plus, TGL is back and the death of the international federation acronym.
We’ll be back on January 9 for the 2026 series of the pod. Wishing you all the best for the holiday season and the new year! You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube
Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross, Matthew Glendinning
Editor: Lumi Lehmuskallio
Sources:
6. Top 10 sponsorship deals in 2025
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Jonathan Rest joins the podcast to shed light on the awarding of the media rights in Latin America to the Conmebol club competitions: who the winners – and losers – are, the growing profile of YouTube in Brazil and what surprised him most about the auction.
Next, Matthew Glendinning brings us a comprehensive overview of sponsorship in the NBA with a focus on the jersey patch market which is entering its ‘third generation’.
Faaez Samadi sends in a cameo comment on the WTA’s ground-breaking new partnership with Mercedes-Benz, the largest-ever corporate partnership in women’s tennis – and arguably the biggest sponsorship in women’s sports history.
And last but not least, we provide a round-up of what’s coming up in the weeks ahead, including Africa Cup of Nations football, LaLiga’s media rights deals and what’s still to come, and a bright future for... camel racing.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.
Listen now on Apple Podcasts, Spotify and YouTube
Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Jonathan Rest, Matthew Glendinning, Faaez Samadi
Editor: Lumi Lehmuskallio
Sources:
1. ESPN, WBD dominate Conmebol rights picture
2. FC Diez Media retains Conmebol club business
3. NBA revenue growth spurred by Nike and 2K renewals
4. NBA jersey patch revenue close to $300m mark
5. Mercedes-Benz deal ends WTA top sponsor hunt
6. DAZN increase drives LaLiga to healthy uplift
The Long Game, SportBusiness’ big-picture look at what comes next for sport. Get your copy here!
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Gavin Hamilton makes his podcast debut with sharp insights into Real Madrid’s proposal to sell off an ownership stake to external investors and what such a sale could earn.
Duncan Griffiths Nakanishi presents the 2025 edition of The Long Game, SportBusiness’ big picture look at what comes next for sport, and what it could – and should – be doing to remain at the forefront of culture in the 21st century.
Martin Ross offers a first-hand account of Host City 2025 in Glasgow and weighs in, alongside Ben Cronin, on the latest stadium naming rights deals after Barclays’ landmark Hampden Park agreement.
Plus, MLS Cup attendance details with a twist, Ally Pally beer sales at PDC World Darts and the Fifa World Cup draw.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Gavin Hamilton, Duncan Griffiths Nakanishi, Martin Ross, Ben Cronin
Editor: Lumi Lehmuskallio
Sources:
1. Pérez proposes Real Madrid minority stake sale
2. Host City 2025 announces final speaker line-up
3. Barclays invests in Hampden naming rights
4. London Olympic Park naming rights on market
5. World Darts Championship in Paddy Power extension
The Long Game, SportBusiness’ big-picture look at what comes next for sport. Explore here!
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross and Jonathan Rest reflect on the rush of Uefa club competitions media rights deals in Europe’s ‘big five’ markets and look at who’s in, who’s not and what’s next. Ben Cronin also weighs in with insights into UC3’s new sponsorship approach for the competitions, including the creation of an ‘elevated’ sponsor tier.
Martin reports from on the ground at Commonwealth Sport’s general assembly, where the Indian city of Ahmedabad is ratified host of the 2030 Games and is eyeing global sports hub status.
And we provide a round-up of unusual championships from around the world, including ESPN’s Red Lobster Band of the Year, sheep dog trials on TVNZ, karate media rights - and will England rise from the Ashes?
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross, Jonathan Rest, Ben Cronin
Editor: Lumi Lehmuskallio
Sources:
1. Paramount swoops for UCL rights in UK, Germany
2. Sky reunited with Uefa club rights, renews in Italy
3. Little change in UCL’s FTA line-up but TF1 returns
4. Telefónica to retain Uefa club rights in €1.46bn deal
5. AB InBev deal emblematic of UC3’s new sponsorship approach
6. Ahmedabad offers Commonwealth Games ‘strong fundamentals’
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Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This month, we reveal the massive fee that the global streamer was prepared to pay to secure the rights in the US to the 2027 and 2031 editions of Fifa’s Women’s World Cup.
Frank Dunne talks to Maria Kholodova about Netflix’s bumper deal, what the deal reveals about Netflix’s real sports strategy and what it says about the current state of the US sports media-rights market.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributors: Ben Cronin
Editor: Lumi Lehmuskallio
Sources:
1 Netflix outmuscles rivals for Women’s World Cup | SportBusiness Media
2 USA, UK set to host Fifa Women’s World Cups | SportBusiness
3 Netflix doubles down on WWC in North America | SportBusiness Media
4 US broadcasters poised as Fifa launches WWC tender | SportBusiness Media
5 Fifa to exceed $3bn media-rights target for 2018 World Cup sales | SportBusiness Media
6 Fox succeeds ESPN as Women’s Euro broadcaster in US | SportBusiness Media
7 Netflix joins NFL streaming party with Christmas Day offering | SportBusiness Media
8 Netflix swoops for WWE’s Raw in global $5bn play | SportBusiness Media
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Jonathan Rest kicks off the podcast with key insights into how Apple TV will broadcast MLS in what remains of its deal, plus rejigged fees and match calendar, the next tender and winter weather.
Faaez Samadi brings fresh insight into sponsorship in tennis with an overview of the SportBusiness Sponsorship tennis data snapshot and the latest new deals.
We also take a look a look at the Müller v Son show headlining this weekend’s MLS Conference semi-finals, with a quick quiz on previous head-to-heads and results, industry news on Paramount Skydance’s WBD bid and the “burger curse” in Formula 1 sponsorship...
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Jonathan Rest, Faaez Samadi
Editor: Lumi Lehmuskallio
Sources:
1. MLS closes Season Pass, shifts season schedule
2. MLS, Apple lift additional paywall for play-offs
3. Saudi funding boosts tennis tours, Davis Cup seeks title sponsor
4. Broad appeal, premium feel key to tennis sponsorship growth
5. Paramount swoops for UCL rights in UK, Germany
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Matthew Glendinning and Martin Ross join to discuss the importance of the DP World Tour’s title sponsorship renewal, alongside its new deal with AWS, plus Dubai’s links to the Tour.
Joseph Perry brings back fresh insight into the NFL’s Global Markets Program from Berlin where he attended the NFL International Series match.
Finally, Catherine Davies and Joseph analyse the outlook for LaLiga as it looks to extract maximum value from the domestic market for its pay-TV media rights – in competition with UC3 and its own ongoing Spanish auction.
We also reflect on the marketing gold of that “icicle” kick in a snowy Canadian Premier League final, a barking mad football fan banning order in Scotland, the upcoming Ashes and dancesport rights fees!
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Matthew Glendinning, Martin Ross, Joseph Perry
Editor: Lumi Lehmuskallio
Sources:
1. DP World secures early European Tour extension
2. AWS adds DP World Tour to PGA Tour tie-up
3. Franchises, league call for patience as NFL hits Berlin
4. EXCLUSIVE: LaLiga goes early with domestic tender
5. El Clásico remains key as LaLiga brings forward domestic tender
6. Cricket Australia strikes stopgap Ashes deal as demand in UK stalls
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Ben Cronin and Jonathan Rest analyse Heineken’s sponsorship wins and losses as the Dutch brewer renews with Formula 1 and faces the end of its decades-long Uefa Champions League partnership.
Martin Ross joins Jon to parse the third-quarter financial results of TKO, parent company of UFC, WWE, IMG and hospitality giant On Location.
We also look at record Game 7 audiences from MLB’s World Series, Atlético Madrid’s Canadian franchise securing its place in a snowy CPL final and modern pentathlon piracy!
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Ben Cronin, Jonathan Rest, Martin Ross
Editor: Lumi Lehmuskallio
Sources:
1. Heineken boosted by F1 renewal ahead of expected UCL loss
2. AB InBev poised to land Uefa beer category deal
3. RFP beefs up partnerships unit as first sponsor nears
4. Seasonality prompts TKO’s third-quarter revenue drop
5. Blue Jays’ heartache pulls in huge Sportsnet ratings
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Frank Dunne joins the podcast to discuss key points from SportBusiness’ latest in-depth industry report, Platform Wars: The Third Era of Private Equity Investment in Sport, which tackles the question: Is sport delivering the returns that investors expect?
Matthew Williams lends his insight into the NFL’s latest forays in the fashion industry, through sponsorship and licensing deals with popular brands Lululemon and Abercrombie & Fitch. And Maria Kholodova offers sharp analysis of the NBA’s landmark media rights deals which have had a knock-on effect on international rights sales.
Plus, a look ahead to Fubo’s upcoming financial results as Disney completes its acquisition, and a nod to record World Series ratings in Canada, where the Blue Jays are looking to win their first crown since 1993.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Frank Dunne, Matthew Williams, Maria Kholodova
Editor: Lumi Lehmuskallio
Sources:
1. Platform Wars: The Third Era of Private Equity Investment in Sport
Special offer: We are offering the precursor to this report, Selling the Future? Private Equity’s Role in Sport (2023), at no additional cost for purchases completed before 31st December 2025!
2. Lululemon furthers sports ambitions with NFL
3. Abercrombie deal boosts NFL’s ‘fashion vertical’
4. Sky Italia bolsters NBA offering for new season
5. DAZN Spain adds to basketball rights with NBA
6. Fubo, Disney close Hulu+ Live TV merger
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Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne talks to Ben Cronin about the new sponsorship deals between basketball’s Euroleague and Abu Dhabi’s Department of Culture and Tourism, for the brands Etihad Airways and Experience Abu Dhabi.
Ben Cronin provides a detailed breakdown of the deals and explains why the Euroleague decided to move away from having a single title sponsor to having two presenting partners, the so-called ‘flat-top pyramid’ structure. He also explains why the Abu Dhabi brands eclipsed the league’s long-term title partner, Turkish Airlines.
The pair discuss how the new deals fit into Euroleague’s overall sponsorship portfolio and why brands from the booming tourism and travel sector are attracted to the league.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributors: Ben Cronin
Editor: Lumi Lehmuskallio
Sources:
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross, Jonathan Rest and Joseph Perry join for a special Sportel round-up edition where we bring you the latest nuggets of news and intel we uncovered from the 2025 convention in Monaco. Topics from the shop floor include:
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross, Jonathan Rest, Joseph Perry
Editor: Lumi Lehmuskallio
Sources:
2. UC3 needs new and old media worlds to combine to surpass growth targets
3. EXCLUSIVE: Iris lands Giro international rights
4. DAZN appoints Foxtel’s McCloy to replace Watson
5. UCL/Six Nations L-Frame story
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Ben Cronin and Faaez Samadi kick off with a look at some of the key deals featured in SportBusiness’ two-part extended data snapshot of this season’s Premier League team sponsorship portfolios.
We also provide an overview of our Global Media Report 2025 - hot off the press, while Martin Ross and Jonathan Rest discuss the 2030 Commonwealth Games heading to Ahmedabad, India’s chance to redeem its hosting reputation 20 years on from Delhi 2010.
We also look ahead to Sportel Monaco and hear about some heavyweight issues for sumo wrestling at the Royal Albert Hall.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Ben Cronin, Faaez Samadi, Imran Yusuf, Martin Ross, Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. The Premier League team sponsorship market: Arsenal to Fulham
2. The Premier League team sponsorship market: Leeds to Wolves
3. The Global Media Report 2025
4. Commonwealth Games set for India return in 2030
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Rest and Frank Dunne bring their usual incisive analysis – this time on the subject of DAZN’s 2024 accounts. We crunch the numbers and gaze into the future for the would-be ‘Spotify of sport’.
Martin then turns his eye to finances and commercial momentum swings in golf, in light of the news that the PGA Tour’s shortfall funding to the European Tour exceeded £21m last year and LIV Golf’s international arm lost $462m in 2024.
We also hear from Jonathan Rest, who’s spent the week speaking to industry heavyweights in New York and we take a light-hearted look at a Champions League wedding, an AI fail and where Bad Bunny is at next...
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross, Frank Dunne, Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. EXCLUSIVE: DAZN posts $878m loss for 2024
2. DAZN faces dilemma after success of hybrid CWC commercial model
3. If Murdoch is smart to exit Foxtel, why is DAZN buying in?
4. PGA Tour’s European Tour shortfall sum hits £21.5m
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Ben Cronin and Jonathan Rest start the ball rolling with a dive into tourism board sponsorship – and soft politics – in sport as Visit Rwanda crosses the Atlantic for the first time to seal deals with the NBA’s Clippers and the NFL’s Rams.
Matthew Glendinning joins in to discuss betting company Betano’s push into sponsorship in football – and whether its 11th hour regional sponsorships for the Fifa Club World Cup was such a “lose-lose” deal after all, in light of record audiences across Latin America.
Looking ahead, we discuss what not to say live on air when you’re cross-promoting the upcoming season of your network’s multi-billion dollar rights deal, how sticker shock is taking hold as ticket prices for next year’s Fifa World Cup are revealed and the octogenarian seeking another term at the helm of an Olympic sport’s federation.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Ben Cronin, Jonathan Rest, Matthew Glendinning
Editor: Lumi Lehmuskallio
Sources:
1. Visit Rwanda enters US with Clippers, Rams
2. DRC follows Rwanda visibility path with AC Milan and Monaco
3. Betano achieved regional uplift from Club World Cup
4. Sporting remains central to Betano’s Portugal plans
5. Betano replaces Pixbet at Flamengo
6. Why early NFL rights talks could ramp up team sales
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Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne, Imran Yusuf and Maria Kholodova look at the recent Disney+ deal for the rights to the Uefa Women’s Champions League and ask what it means for the relative strategies of the media company and the governing body, and look at whether the fresh round of UWCL deals confirm the upward trajectory of media rights values for women’s football.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributors: Imran Yusuf, Maria Kholodova
Editor: Lumi Lehmuskallio
Sources:
1 UWCL takes big stride forward with bumper European deals | SportBusiness Media
2 UWCL to enjoy BBC exposure in core market | SportBusiness Media
3 Disney+, EBU land UWCL rights deals in Europe | SportBusiness Media
4 NWSL achieves huge uplift, though cash rights fee short of ’40x’ increase | SportBusiness Media
5 Women’s Euro value up in first standalone EBU deal | SportBusiness Media
6 US Women’s World Cup rights head to Netflix | SportBusiness
7 ITV, BBC to follow Lionesses at 2027 WWC | SportBusiness Media
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, sponsorship experts Matthew Glendinning and Ben Cronin join the pod to talk about beer – and specifically how Guinness’ central sponsorship of the Premier League has changed market dynamics.
Martin Ross and Jonathan Rest then discuss the biggest-ever change in skiing media rights sales, as FIS achieves centralisation at last and Infront secures global rights to the World Championships.
Looking ahead, we tease the launch of the SportBusiness On The Money finance in sport newsletter – and take a look at guided meditation offered by ESPN Brasil to quell fan anxiety in the leadup to the Libertadores quarter-finals. Also, just how much live preview content did Sky UK actually show in the build-up to the Ryder Cup?
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors Matthew Glendinning, Ben Cronin, Martin Ross, Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. Guinness shakes up beer portfolios at Arsenal, Spurs
2. Guinness to replace Budweiser in Premier League portfolio
3. The Global Sponsorshp Report 2025
4. Infront to sell full FIS rights package as OSV relents
5. Top ski nations finally sign up to FIS centralisation
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross and Jonathan Rest join the podcast to bring frontline industry insight and heavyweight interviews from the IMG x RedBird Summit 2025 at Soho Farmhouse in the Cotswolds to unpack the following:
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Martin Ross and Jonathan Rest
Editor: Lumi Lehmuskallio
Sources:
1. UFC PPV era over in Paramount $7.7bn play
2. Global NFL bow sets live stream record for YouTube
3. YouTube channels, BBC part of Bundesliga UK mix
4. Amazon deal boosts early rounds Masters coverage
5.Prime Video's tailored, tier-one rights strategy
6. IMG heavily in the mix as CAF nears eight-year deal
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Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, as Amazon courts controversy with free streaming in Australia of the ICC Women’s Cricket World Cup, we ask: is streaming the new free-to-air TV – and is listed events legislation being updated accordingly?
Matthew Glendinning joins to discuss the latest WSL sponsorship trends and how the back-of-shirt inventory is performing as Spurs Women welcome cosmetics brand Elf.
Also, Maria Kholodova, fresh from a series of industry meetings in the US, brings us up to speed with the latest news there – and updates on the NCAA college football scene.
You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.
Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Catherine Davies
Contributors: Matthew Glendinning, Martin Ross and Maria Kholodova
Editor: Lumi Lehmuskallio
Sources:
1. Marketing benefits accrue to Spurs in Elf Cosmetics deal
2. The Global Sponsorship Report 2025
3. The CW joins CBS in long-term Pac-12 commitment
4. In Focus: US college sports
5. Amazon’s ICC streaming relights anti-siphoning row
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