(In Swedish) In this episode of the Sports Content Gameplan, Julia Edbom, content creator for Luleå Hockey, shares her journey and insights on content creation in the sports industry. Julia discusses the challenges and excitement of filming and producing engaging content, the importance of capturing raw emotions, and the strategic thinking behind it all.

She reflects on her work with different sports, including hockey and basketball, and how her local patriotism fuels her dedication. Julia also discusses the personal struggles and triumphs she faces as a creator stepping in front of the camera.

Additionally, she shares invaluable tips for anyone looking to delve into sports content creation. Tune in to gain inspiration from Julia's experiences and her passion for storytelling through powerful visuals. (This episode is recorded in Swedish)

Content talked about in this episode:

The dream shot: https://www.instagram.com/reel/DLVFdW0q0Co/?igsh=NHZ2dmEzNGZjZ2l5

Luleå Basket (Part 1): https://www.instagram.com/reel/CrqfE0QqLyd/

LHF/MSSKs Champions 2024: https://www.instagram.com/reel/C4v0yfIKhP6/

Luleå Slow-Motion Champions 2025: https://www.instagram.com/reel/DJKJSF2K58X/

00:00 Welcome to The Game Plan

00:58 Discussing Hard Drive Woes

02:52 Quick-Fire Questions

06:27 Journey into Content Creation

09:07 Challenges in Sports Content Creation

16:23 Building Trust with Players

19:22 Impact of Quality Content on Team Performance

27:12 Pride in Representing Luleå

28:55 Behind the Content: Iconic Shots

30:34 Capturing the Perfect Moment

32:14 Documentary Filmmaking for Sports

35:30 Creating Engaging Content for Sports Teams

38:42 Overcoming Imposter Syndrome

50:01 The Thrill of Working at Major Sports Events

55:06 Pursuing a Degree in Graphic Design

59:01 Final Thoughts and Recommendations