Welcome to the first episode of the Gameplan Breakdown! In these solo episodes, I share my journey and insights from 17 years in the sports content industry.
In the first segment, we talk about how to get started. Starting from my beginnings as a web editor for a small basketball club in Sweden, to working at the national and international levels, I provide practical tips and strategies for young creators. Learn how to pick your lane, contact local clubs, build your portfolio, understand analytics, and the importance of continuous improvement.
Whether you're interested in videography, photography, social media coordination, or writing, this episode offers valuable guidance to help you navigate and succeed in the sports content industry.
00:00 Introduction to Game Plan Breakdown
01:05 My Journey into Sports Content Creation
05:02 Finding Your Path in Sports Content
08:03 Building Experience and Portfolio
12:47 Leveraging Analytics and Social Media
17:14 Final Tips and Summary
(In Swedish) In this episode of The Sports Content Gameplan, Elias Desport, professional basketball player and host of the podcast Between the Lines, discusses his journey into podcasting during the COVID-19 pandemic as a way to provide a platform for athletes to tell their stories.
Elias delves into his favorite social media content, the inspiration behind his podcast, the importance of athletes controlling their narrative, and his thoughts on the current media landscape in sports. He highlights the value of authentic, raw storytelling and shares insights from some of his memorable podcast episodes.
Additionally, Elias offers advice for new podcasters on creating a comfortable interview environment and reflects on the impact his podcasting experience has had on his perspective as an athlete.
00:00 Introduction and Guest Background
00:25 Social Media Preferences and Inspirations
03:12 Podcasting Journey and Challenges
06:29 Creating a Player-Led Platform
10:57 Insights from Podcasting
14:21 The Future of Sports Content
23:44 Favorite Podcast Episodes and Guests
28:16 Tips for Aspiring Podcasters
40:13 Reflections and Final Thoughts
In this episode of The Sports Content Gameplan podcast, we sit down with Valentin Turgot, the creative force behind the viral sports content channel 'Hoopsidia.' Valentin shares his journey from copywriting in advertising to becoming a full-time sports content creator and establishing his own production company, Hoopsmakers.
Learn about the origins of his online name, his inspirations, how he creates viral sports content, and his advice for aspiring creators. Valentin also dives into the importance of authenticity, the role of AI in content creation, and his community impact through renovating basketball courts.
A must-watch for anyone interested in sports content creation and digital storytelling.
Content talked about in this episode:
Luka Doncic viral assist: https://www.instagram.com/reel/CiIG2-HKgdp/
French All-Star Game dunk contest: https://www.instagram.com/reel/CmxLgXtJmdg/
Muurinen - most viral video: https://www.instagram.com/reel/DOi_KZnj6xH/
Muurinen alley-oop: https://www.instagram.com/reel/DObfHDFjyXC/
00:00 Introduction and Welcome
00:14 The Origin of Hoop Sidia
01:01 Quick Questions and Inspirations
02:56 Journey to Full-Time Content Creation
06:15 Videography and Creative Process
08:11 Going Viral and Adapting to Trends
11:02 Euro Basket 2022 Experience
18:53 Tips for Fast Editing
23:56 Expanding Horizons and Future Plans
30:10 Giving Back to the Community
34:50 AI and Technological Innovations
41:29 Conclusion and Final Thoughts
In this episode of the Sports Content Gameplan, we sit down with Jared Kleinstein, founder and CEO of Fresh Tape Media and Gondola, to discuss Jared's incredible journey in the world of sports content. Jared shares his beginnings with the Tebowing meme, his leadership role in sports at Vine, and founding Fresh Tape Media, a creative powerhouse.
The conversation delves into the launch of Gondola, a platform giving creators due credit, and offers invaluable advice for those looking to break into sports content creation. They talk about the importance of athlete buy-in, the evolution of sports content, and emerging trends like AI in creative processes.
Jared also highlights the success and vision behind the Gondola Sports Summit and reflects on the personal and professional balance required to run both a creative agency and a tech company.
00:00 Introduction to Jared and His Journey
01:20 Early Forays into Sports Content
02:24 Building Fresh Tape Media
04:24 Key Moments and Inspirations
05:46 Favorite Social Media and Content Types
07:51 Creators and Impactful Messages
09:36 Personal Content and Creative Challenges
10:36 Evolution of Sports Content
17:45 The Role of AI in Content Creation
19:09 The Birth of Gondola
22:51 Brand and Creator Content Dilemma
24:07 Shifts in Sports Content Creation
25:22 Gondola Sports Summit
28:19 Balancing Creative and Tech Worlds
30:01 Favorite Content and Nostalgia
32:10 Pet Peeves in Content Creation
34:15 Advice for Aspiring Creators
39:04 Future of Sports Content and Gondola
40:38 Upcoming Projects and Recommendations
(In Swedish) Join us for an insightful and engaging conversation with Artin Hojat on the Sports Content Gameplan. In this episode, Artin shares his journey and experiences as a personal trainer for high-level athletes and now an NBA expert on HBO Max.
Learn more about his approach to content creation, his inspirations, and his commitment to delivering educational, scientific, and interactive content. Discover how he seamlessly integrates his passion for basketball into his professional life, the challenges and rewards of being a content creator in a saturated market, and the importance of staying true to oneself.
Whether you're a sports content creator, a basketball enthusiast, or someone looking to be inspired, this episode has something for everyone. Tune in to hear Artin's valuable tips, anecdotes, and reflections on maintaining work-life balance and the future of digital content in sports.
00:00 Introduction and Guest Welcome
00:55 Quickfire Questions
04:06 Journey into Coaching
07:36 Content Creation and Social Media
20:15 Highlighting Players and Technical Details
24:55 Scientific and Psychological Aspects of Training
35:05 Balancing Content Creation and Consumption
35:52 Strategies for Disconnecting from Work
39:13 Meditation and Mindfulness Practices
40:56 Tips for Aspiring Content Creators
44:20 Handling Negative Feedback
56:09 Pride in Positive Impact
58:01 Becoming an NBA Expert
01:04:36 Future Goals and Digital Era Reflections
01:06:43 Recommended Content Creators
In this episode of the Sports Content Gameplan, Danine Cruz, the social media lead for youth and women's basketball at FIBA, shares her journey from a sports-obsessed childhood to working in international sports content. Danine discusses her favorite social media channels and content types, her transition from sports writing to content creation, and her experiences working at FIBA during major events like the World Cup. She emphasizes the importance of authenticity, honoring athletes, and making content fun and relational. Danine also touches on the challenges and rewards of creating content for a global audience and offers valuable insights for aspiring content creators.
Content talked about in this episode:
Camerman: https://vm.tiktok.com/ZNR8YoHwo/
USA / Germany: https://vm.tiktok.com/ZNR82M2uQ/
Luka & fans: https://vm.tiktok.com/ZNR821wF7/
00:00 Introduction and Quick Questions
01:34 Early Influences and Career Beginnings
03:15 Transition to Content Creation
05:14 Creating Viral Sports Content
07:54 Working with Slam and Sneaker Era
11:36 Joining FIBA and First Assignments
15:23 World Cup Experience and Viral Success
23:59 Relatability and Recognition in Content Creation
24:14 Building Quick Relationships with Athletes
26:33 Three Key Tips for Content Creators
31:36 Challenges and Strategies in Content Creation
34:29 Adapting to Generational Differences in Social Media
39:27 Creating Authentic and Global Content
47:30 Future Goals and Reflections
(In Swedish) In this episode of the Sports Content Gameplan, Julia Edbom, content creator for Luleå Hockey, shares her journey and insights on content creation in the sports industry. Julia discusses the challenges and excitement of filming and producing engaging content, the importance of capturing raw emotions, and the strategic thinking behind it all.
She reflects on her work with different sports, including hockey and basketball, and how her local patriotism fuels her dedication. Julia also discusses the personal struggles and triumphs she faces as a creator stepping in front of the camera.
Additionally, she shares invaluable tips for anyone looking to delve into sports content creation. Tune in to gain inspiration from Julia's experiences and her passion for storytelling through powerful visuals. (This episode is recorded in Swedish)
Content talked about in this episode:
The dream shot: https://www.instagram.com/reel/DLVFdW0q0Co/?igsh=NHZ2dmEzNGZjZ2l5
Luleå Basket (Part 1): https://www.instagram.com/reel/CrqfE0QqLyd/
LHF/MSSKs Champions 2024: https://www.instagram.com/reel/C4v0yfIKhP6/
Luleå Slow-Motion Champions 2025: https://www.instagram.com/reel/DJKJSF2K58X/
00:00 Welcome to The Game Plan
00:58 Discussing Hard Drive Woes
02:52 Quick-Fire Questions
06:27 Journey into Content Creation
09:07 Challenges in Sports Content Creation
16:23 Building Trust with Players
19:22 Impact of Quality Content on Team Performance
27:12 Pride in Representing Luleå
28:55 Behind the Content: Iconic Shots
30:34 Capturing the Perfect Moment
32:14 Documentary Filmmaking for Sports
35:30 Creating Engaging Content for Sports Teams
38:42 Overcoming Imposter Syndrome
50:01 The Thrill of Working at Major Sports Events
55:06 Pursuing a Degree in Graphic Design
59:01 Final Thoughts and Recommendations
In the debut episode of the Sports Content Gameplan, Nick Rajacic, aka Mr. Burek Report, joins the show to discuss his multifaceted career as a basketball blogger, commentator, and content creator. Nick, who is SVT's and Expressen's basketball expert, shares his journey from an elite player to one of Sweden's most influential YouTubers. He opens up about his unique approach to content creation, blending basketball insights with humor and general entertainment, which has captivated a diverse audience.
The conversation delves into the challenges and motivations behind maintaining consistency and authenticity in digital content, the impact of AI on social media, and the importance of having fun while engaging with the audience. Nick also reflects on his significant milestones, media presence, and future aspirations. (Episode in Swedish).
Nick's favorite piece of content: https://www.youtube.com/shorts/zw-e5azqtjQ
00:00 Introduction and Welcome
00:08 Nick's Many Titles and Roles
01:04 Quickfire Questions
02:43 Nick's Unique Approach to Commentary
04:54 Nick's Journey from Player to Blogger
06:50 Transition to Social Media and Content Creation
11:15 The Rise of Burek Report
18:10 Balancing Content Creation and Personal Life
32:44 Consistency and Growth in Social Media
37:56 Final Thoughts and Future Plans
In this pre-episode of 'The Sports Content Game Plan' podcast, host Isac Solinaw introduces himself and shares the inspiration behind starting the podcast. With 16 years of experience in sports content creation, Isac aims to connect with other creators, share knowledge, and foster a community. He discusses the format of the podcast and recounts his journey from starting a basketball blog in 2006 to working at international events, emphasizing his goal of providing educational and inspiring content.
My old NBA Mixtapes: https://www.youtube.com/@Sacke12/videos
00:00 Introduction to the Sports Content Game Plan
00:30 Why This Podcast?
00:50 Stepping Out of the Comfort Zone
02:07 Connecting with Other Creators
03:01 Goals and Vision for the Podcast
03:44 Building a Community
04:42 Podcast Format and Accessibility
06:55 My Journey in Sports Content
09:51 Conclusion and Next Steps