
In this episode of the Sports Content Gameplan, we sit down with Jared Kleinstein, founder and CEO of Fresh Tape Media and Gondola, to discuss Jared's incredible journey in the world of sports content. Jared shares his beginnings with the Tebowing meme, his leadership role in sports at Vine, and founding Fresh Tape Media, a creative powerhouse.
The conversation delves into the launch of Gondola, a platform giving creators due credit, and offers invaluable advice for those looking to break into sports content creation. They talk about the importance of athlete buy-in, the evolution of sports content, and emerging trends like AI in creative processes.
Jared also highlights the success and vision behind the Gondola Sports Summit and reflects on the personal and professional balance required to run both a creative agency and a tech company.
00:00 Introduction to Jared and His Journey
01:20 Early Forays into Sports Content
02:24 Building Fresh Tape Media
04:24 Key Moments and Inspirations
05:46 Favorite Social Media and Content Types
07:51 Creators and Impactful Messages
09:36 Personal Content and Creative Challenges
10:36 Evolution of Sports Content
17:45 The Role of AI in Content Creation
19:09 The Birth of Gondola
22:51 Brand and Creator Content Dilemma
24:07 Shifts in Sports Content Creation
25:22 Gondola Sports Summit
28:19 Balancing Creative and Tech Worlds
30:01 Favorite Content and Nostalgia
32:10 Pet Peeves in Content Creation
34:15 Advice for Aspiring Creators
39:04 Future of Sports Content and Gondola
40:38 Upcoming Projects and Recommendations