Your insider’s guide to the global business of sport, and the people shaping it. The Sports Edge Show breaks down the deals, investments, and trends redefining how sport is owned, funded, and monetised. From billion-dollar franchise valuations to emerging sponsorship plays and athlete-driven ventures, we bring you conversations that sit at the intersection of passion and performance. Some episodes dive deep into market strategy; others are just real, fun chats with the players and personalities living it every day. Part of Sports Edge Insight, where sports passion becomes market intelligence.