SumoQuote has unique trial and demo formula, leading to a 33% conversion rate from free trial to new customer. Dan McGaw and Brandon Healey, VP of Sales & Marketing at SumoQuote discuss the journey from internal tool to a recently acquired saas company. Listen in to learn how Brandon uses tools like Webflow, Close CRM, Customer.io, and Zapier and about the importance of partner integrations.

Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata, share insights on B2B attribution strategies for 2024 to help you drive growth and ROI.

Mallory Lee, VP of Revenue Operations at Nylas, shares her approach to product-led growth (PLG) and why they don't use product-qualified leads (PQLs), focusing on user engagement and identifying high-return users to drive adoption. Mallory discusses their KPIs, the importance of net revenue retention (NRR), and their stack, including tools like MadKudu and Inflection.

Daan Goossens, the VP of Growth at Mysa smart thermostats, shares his strategic approach to marketing and growth. He delves into the tech stack employed by Mysa, which includes Shopify, Contentful, Google Tag Manager, Segment, Amplitude, and Customer.io. Daan emphasizes the criticality of balancing effort, payoff, and consumer impact. By reducing discount levels and focusing on revenue growth and profitability, Mysa has achieved remarkable success.

In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaffer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They explore how PLG can be a powerful tool for driving growth and expanding customer adoption, but caution that it may not be suitable for all companies. The panelists share insights on leveraging product analytics, segmenting users, and tailoring the PLG approach to fit the unique needs of each business.

Maxime Lagresle, Head of Data at Veronica Beard, shares insights on converting customers to omnichannel and leveraging tools like Fivetran and BigQuery to create personalized experiences. Explore the power of reverse ETL for data activation in marketing campaigns and how data centralization and activation drive revenue and enhance the DTC customer experience at Veronica Beard.

Aaron Wollner, CMO of Quantic Bank, discusses the unique challenges and strategies of marketing in the banking industry, emphasizing the importance of humanizing the brand, utilizing data analytics, and collecting customer feedback. He also shares insights on growth goals, affiliate marketing use, and his testing approach and optimization tools.

Trinity Nguyen, VP of Marketing at User Gems, shares her success in implementing a highly effective multithreading strategy to drive sales and revenue. Overcoming challenges such as inconsistent messaging and customer confusion, Trinity discusses the importance of engaging multiple organizational stakeholders to strengthen customer relationships and brand reputation.

Workshop's Vice President of Marketing, Jamie Bell, stresses the importance of customizing employee communication and shares the company's content strategy which includes free email templates, a newsletter, and tools to promote a positive brand narrative.

Explore how Airmeet's Chief Marketing Officer, Mark Kilens, leverages intent data, crafts high-quality Ideal Customer Profiles (ICPs), and utilizes meticulously crafted project briefs to drive high-conversion integrated campaigns

Dive into the world of ABM and multi-threading with Juliette Kopecky, CMO at LinkSquares. Learn how they're revolutionizing their sales pipeline with a unique event strategy, maximizing every touchpoint's value, and ensuring memorable moments throughout the customer journey.

Discover the power of field marketing in B2B Cybersecurity with Ronen Shetelboim, VP of Marketing at Tessian. From leveraging virtual events to understanding user behavior, Ronen shares actionable insights that have proven successful in his career.

Mariana Cogan, CMO at People.AI fills us in on her intense hyper-personalized omnichannel campaigns and multithreading driving high-quality B2B pipeline conversions.

Mario D'Agostino, VP at FanDuel, discusses leveraging real-time data, probability algorithms, and tools like Segment for personalized user experiences in the online gaming industry.

Ahmed Chowdhury, Senior Director of Revenue Operations at Data.ai, Daryl Alfonso, Director of Marketing Strategy and Operations at Indeed.com, and Deven Pearson, RevOps Consulting leader at McGaw, debate the legitimacy of RevOps. Is it a fad? Is it bloat? Or is it an efficiency game-changer?

Martech legends Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, join to talk about the must-know trends and strategies you’ll need to withstand the tumultuous year to come, and even continue to drive growth.

The Stack team is taking a break to spend time with our friends and family over the holiday season. We’ll be back in late January with more episodes all about killer marketing strategies and the tools making them possible.

Scott Brinker, VP of Platform and Ecosystem at HubSpot gives us an inside look into HubSpot’s partner strategies, and how they’ve built a dominant martech ecosystem.

Jack Foster, VP of Marketing at WortkRamp, teaches us about the value of investing in enablement and communities, and how to build that seamlessly into your tech stack.

David Zucker, CMO at Perdue Farms, shares how the century-old company is utilizing partnerships, innovation, and strategic testing to drive the future of B2B and D2C e-commerce.