Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
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Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
4 Ways to Structure Law Firm PPC Campaigns for Growth - #171
The Sterling Family Law Show
18 minutes
1 month ago
4 Ways to Structure Law Firm PPC Campaigns for Growth - #171
Send us a text Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry. You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale. This isn't theory—it's the proven law firm PPC campaign mix Sterling deployed across 5 metros and 32 attorneys. Stop leaving cases ...
The Sterling Family Law Show
Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
