Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...

Send us a text Your law firm hiring process is bleeding money on bad fits. Here's the 8-step system that cuts our turnover. Law firms hire whoever shows up and wonder why turnover kills growth. The constraint isn't finding candidates—it's filtering them systematically before bad fits waste months and frustrate your team. This hiring funnel legal industry approach tackles employee turnover reduction through candidate screening systems that catch culture mismatch early. Each stage—fro...

Send us a text Law firm employee benefits that turn your team into millionaires—Dana Palmer's 25% SEP system solves retention for good. Family law firms lose great people because they compete on base salary instead of law firm compensation strategy—Dana Palmer flips this by offering a 25% SEP retirement contribution that makes every team member, even receptionists earning six figures, into millionaires within 20 years. This interview reveals exactly how competitive law firm benefits ...

Send us a text Law firm lead tracking mistakes waste your paid search budget. Here’s the 3-point CRM system to fix that leak. Most firms can't connect ad spend to signed clients because their tracking system is broken. Capturing all data, even bad leads is important because it teaches your system’s AI what to avoid. This systematic tracking framework cuts wasted spend and optimizes for revenue, not just clicks. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Fa...

Send us a text Discover why Bob Tharp's firm was stuck for 10 years doing multiple practice areas—and how going divorce-only doubled their revenue within 2 years. This law firm specialization story reveals the multi-practice area challenges that keep firms stuck at revenue plateaus and unable to build scalable systems. Bob Tharp shares the exact divorce-only law firm strategy that unlocked explosive growth after a decade of struggle—including the difficult transition of saying no to work, let...

Send us a text Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about alloca...

Send us a text Non-attorney law firm leadership grew us $3M in less than 2 years. Here's how we hired a manufacturing exec to run Sterling Lawyers. Jeff Kerlin's journey from manufacturing leader to law firm president proves non-attorney firm management works when you prioritize leadership ability over legal credentials. His approach to law firm culture building strategies and one-on-one leadership development transformed our operations—implementing law firm executive team coaching, speakin...

Send us a text Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework. Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggregate review quality across platforms. Keyword-stuffed lawyer pages vanish from AI search optimization—conversational, intent-based content wins. Most family law SEO strategies are 3-4 years behind, still writing salesy pages instead of comprehensive educ...

Send us a text Law firm annual planning is how we scaled Sterling Lawyers to 27+ attorneys. Here's our exact process for planning growth. Our law firm financial planning process starts with data - understanding your client acquisition waterfall, qualified lead cost calculation, and law firm close rates optimization to reverse engineer revenue targets. Leadership team planning meetings bring your entire team together to review metrics, identify kinks in your system, and set quarterly...

Send us a text Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data. Family law firms waste budget on research intent when purchasing keywords convert 3X better. The constraint isn't spend—it's intent precision. This framework reveals which keywords fund cases versus which bleed your Google Ads budget on tire-kickers who aren't ready to hire. We break down the exact keyword intent categories, match type st...

Send us a text Law firm systems transform chaos into predictable growth. Stop treating your practice like it's special—run it like a business. This episode reveals how law firm operations management drives sustainable growth through predictive capacity planning and metrics tracking. You'll learn the legal practice management systems that enable delegation strategies and workflow automation. Family law practice structure becomes scalable when you implement business procedures instead...

Send us a text Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry. You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale. This isn't theory—it's the proven law firm PPC campaign mix Sterling deployed across 5 metros and 32 attorneys. Stop leaving cases ...

Send us a text Law firm metrics made simple: Track your waterfall from calls to clients. Tom's 12-month journey shows exactly what to measure. Family law firms struggle without proper client acquisition tracking and legal practice benchmarking. This law firm waterfall analysis breaks down every metric from call answer rates to attorney close rate optimization. 📲 Subscribe Now: https://www.youtube.com/@jsterlinghughes 📝 Get your FREE Law Firm Growth Guide: https://jsterlinghughes.com/ ...

Send us a text Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales. The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competitor, and non-brand campaigns. We break down the exact Google Ads setup that allocates spend to highest-intent keywords first. Stop treating paid search best practices as optional and learn the 5-tier campaign architecture that scaled Ster...

Send us a text Merging law practices might be your best move. Kathy closed her solo firm after 'wearing every hat.' Here's the brutal truth about solo practice: you can't actually practice law when you're doing everything else. Kathy had a case involving the Smith and Gadow firm and evaluated their professionalism firsthand before joining. The collaborative law firm structure, mentorship benefits, and family law firm specialization convinced her to close her practice. Now she's a named...

Send us a text Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches. Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click prevention. P-Max campaign problems multiply without systematic ne...

Send us a text AI for law firms isn't theory anymore. Three family law firm owners share what's working right now—and what isn't. Here's the brutal truth: firms using AI for law firms will replace those who don't. This panel reveals legal practice automation that's happening today—ChatGPT chatbots for AI standard operating procedures, attorney productivity AI that eliminates "I forgot" client moments, and law firm systems automation that turns legal research around in minutes. The...

Send us a text Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend. This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research terms actually hurts your bottom-funnel convers...

Send us a text Solo law practice owners hit a ceiling fast - but Christina cracked the code to 50% yearly growth. Here's her system. Most solo attorneys think they need partners to scale, but Christina proves that wrong. She went from lacking confidence to building small law firm systems that generated consistent family law firm growth without sacrificing her attorney work life balance. The legal practice management strategies she shares about the law firm hiring process and putting fam...

Send us a text Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door. You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using predictive law firm intake optimization. Stop losing clients to bad attorney consultation processes. I mean, here's what actually happens - most family law firms treat every consultation like a coin flip. But when you understand client psycholo...