Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
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Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
ChatGPT Atlas: Law Firm AI Search Explained - #175
The Sterling Family Law Show
30 minutes
4 weeks ago
ChatGPT Atlas: Law Firm AI Search Explained - #175
Send us a text Law firm AI search changed overnight. ChatGPT Atlas just killed traditional SEO. Here's the framework. Atlas delivers 3-10 results instead of 40. AI ranking factors prioritize specialization over generalist practices and aggregate review quality across platforms. Keyword-stuffed lawyer pages vanish from AI search optimization—conversational, intent-based content wins. Most family law SEO strategies are 3-4 years behind, still writing salesy pages instead of comprehensive educ...
The Sterling Family Law Show
Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
