Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
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Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
What Data Taught Me About Law Firm Budget Allocation - #177
The Sterling Family Law Show
20 minutes
3 weeks ago
What Data Taught Me About Law Firm Budget Allocation - #177
Send us a text Law firm budget allocation wastes money when you don't prioritize intent. Here's the 5-step system we use at Sterling Lawyers. Poor campaign segmentation drains budget on low-value service lines and research keywords instead of revenue-driving divorce cases. Most firms waste their budget on low-value keywords, while high-intent divorce searches remain underfunded. We segment campaigns by service profitability and purchase intent. It’s not about budget size—it’s about alloca...
The Sterling Family Law Show
Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
