Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
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Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
The 5-Segment System That Boosted Our Paid Search Campaigns - #165
The Sterling Family Law Show
24 minutes
2 months ago
The 5-Segment System That Boosted Our Paid Search Campaigns - #165
Send us a text Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend. This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research terms actually hurts your bottom-funnel convers...
The Sterling Family Law Show
Send us a text Law firm first hire and marketing decisions collide. When your agency says wait but your numbers say move—what do you do? In this episode, Tom Hartin walks through the exact tension every growing firm owner faces: balancing expert advice against your own business instincts and financial reality. You'll hear how Tom analyzed his second office failure in Melville (competing against firms with 500+ reviews and thousands of backlinks using just 11 backlinks and 12 reviews...
