Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent.
Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm.
If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.
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Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent.
Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm.
If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.
Collective Wisdom: Scaling Human Stories Without Losing Humanity
The Sticky From The Inside Podcast
49 minutes
1 month ago
Collective Wisdom: Scaling Human Stories Without Losing Humanity
In a world where AI can write, speak and even imagine on our behalf, what does it really mean to understand human stories?
In this episode, Andy Goram is joined by James Warren, founder and CEO of Share More Stories and the team behind SEEQ, a platform that helps organisations read, interpret and quantify the emotional depth inside customer and employee experiences.
James argues that stories aren’t just communication, they’re how we form relationships, build community and create meaning. They’re emotional code. And if leaders can learn to listen properly, stories reveal the truth people often can’t or won’t put in a survey.
Together, Andy and James explore how AI can help leaders understand thousands of stories at scale without replacing or sanitising the human heart behind them. They get into the nuance of emotional data, connection, belonging, trust and the danger of letting machines fabricate “ideal employees” through synthetic responses.
It’s a conversation about preserving humanity in an increasingly machine-shaped world and why the future belongs to leaders who combine technology with vulnerability, deep listening and genuine openness to the stories their people share.
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Key Takeaways
Stories reveal emotional truth leaders can’t get from surveys. Stories contain emotional “code” that shows what people value, fear and hope for.
Connection creates a shared “we”, the foundation of real change. Without connection, organisational change becomes something leaders do to people, not with them.
AI can scale human understanding, but it must not replace humans. SEEQ helps reveal emotion in stories at scale, but synthetic data crosses an ethical line.
Human nuance matters more than ever in an AI-shaped future. Imperfection, emotion and authenticity are trust signals machines can’t replicate.
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Key Moments
The key moments in this episode are:
0:01:26 – Stories in a machine-shaped world0:03:39 – Meet James Warren0:05:16 – Why stories explain the “why” behind experiences0:06:06 – Storytelling as human survival & connection0:08:14 – Humanity, belonging and collective wisdom0:11:59 – Navigating change with empathy and clarity0:18:24 – Connection and the power of “We”0:19:49 – SEEQ and quantifying emotional data0:32:59 – The meaning layer: why emotion matters0:34:24 – Imperfection, realism and trust0:41:52 – AI, nuance and future guardrails0:44:15 – Synthetic data and ethical boundaries0:46:42 – James’s 3 Sticky Notes of advice
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Join The Conversation
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Useful Links
Follow James Warren on LinkedIn here
Find the Share More Stories website here
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Full Episode Transcript
Get the full transcript of the episode here
The Sticky From The Inside Podcast
Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent.
Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm.
If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.
