Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent.
Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm.
If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.
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Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent.
Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm.
If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.
The Cultural Balance Sheet: Measuring And Managing Workplace Culture
The Sticky From The Inside Podcast
46 minutes 44 seconds
8 months ago
The Cultural Balance Sheet: Measuring And Managing Workplace Culture
Can workplace culture be measured as rigorously as financial performance? Christy Pretzinger, founder of WG Content and author of The Cultural Balance Sheet, says yes! In this episode, we explore how her framework applies financial principles—assets, liabilities, and equity—to workplace culture.
Christy shares how leaders can assess, manage, and optimize their culture with the same intent and precision as a balance sheet. We also dive into why kindness is not weakness, how values should guide decisions, and why measuring culture is critical to business success.
We explore:How liabilities in workplace culture can be transformed into assetsThe role of leadership in shaping cultural equityWhy engagement isn’t just agreement—it’s about people who careThe hidden costs of employee turnover (and how to reduce them)
This conversation is packed with insights to help leaders create thriving, high-performing workplaces. Don't miss it!
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Key Takeaways
Culture is measurable, just like finances. Christy applies financial principles to workplace culture, proving that culture isn't just a “soft” concept but something that can be managed with intent and discipline.
Kindness is not weakness—it's a leadership strength. Kindness doesn’t mean avoiding tough conversations. It's about clarity, boundaries, and setting people up for success.
Turnover has hidden costs—invest in culture to reduce it. Losing employees means losing knowledge, relationships, and productivity. A strong, people-focused culture can minimise that and improve performance.
Leaders shape culture through everyday actions. Culture is shaped daily through leadership behaviour, communication, and decision-making. Leaders must be intentional in the pursuit of the culture they need.
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Key Moments
The key moments in this episode are:
0:00:10 – Welcome to Sticky From The Inside0:03:36 – Can Culture Be Measured Like a Balance Sheet?0:06:33 – Why Kindness Is a Business Superpower0:10:39 – The Epiphany Behind the Cultural Balance Sheet0:14:36 – Cultural Assets: The Foundation of a Thriving Business0:18:56 – Cultural Liabilities: What’s Holding Your Business Back?0:27:27 – What Is Cultural Equity and Why Does It Matter?0:31:08 – How to Measure and Manage Culture Effectively0:39:37 – The Leadership Role in Shaping Workplace Culture0:42:37 – Three Sticky Notes for Building a Stronger Culture
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Useful Links
Follow Christy Pretzinger on LinkedIn here
Find Christy's website here
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Full Episode Transcript
Get the full transcript of the episode here
The Sticky From The Inside Podcast
Sticky From The Inside is the go-to podcast for anyone looking to transform their workplace into a thriving, competition-crushing powerhouse. We’re on a mission to change the fact that 65% of employees worldwide are disengaged from their work—because that’s not just bad for business, it’s a waste of time and talent.
Each episode, we bring you dynamic conversations with global experts, thought leaders, and innovative thinkers who share their strategies, stories, and secrets for building a “Stickier Business”—a place where employees are passionate, customers are loyal, and success is the norm.
If you’re ready to boost employee engagement, create an unbeatable workplace culture, and lead with impact, tune in and discover how to build a business that people love from the inside out.
