Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
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Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
From Sympathy Likes to Client Conversions: Crafting Stories That Sell | Ep 7
The Story Lab
10 minutes
4 months ago
From Sympathy Likes to Client Conversions: Crafting Stories That Sell | Ep 7
Send us a text Every coach on social media has heard the advice "just share your story" - but which stories should you actually tell? Not all stories generate engagement, and even fewer convert followers into paying clients. This episode cuts through the confusion to deliver a clear framework for strategic storytelling that actually grows your coaching business. Discover why you need both your anchor "founder story" and smaller everyday narratives to build a memorable brand. I explain why re...
The Story Lab
Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
