The Story Lab

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The Story Lab

Jonathan Howard

13 episodes

2 days ago

Send us a text What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and repeat. This isn’t political punditry; it’s a toolkit for founders, creators, and leaders who want their message to stick in a noisy world. We start by tracing how an origin story anchors everything else. Harris ties present-day choices to...

Entrepreneurship

Business

RSS

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Entrepreneurship

Business

Episodes (13/13)

The Story Lab

What Kamala Harris Reveals About Building a Powerful, Memorable Story | Ep 12

2 days ago

16 minutes

The Story Lab

This Story Shares How You Built Your Business (and protects it) | Ep 11

Send us a text Forget timelines and title drops—your origin story deserves more power than a list of jobs. We break down how to turn a single pivotal moment into a founder story people can repeat, share, and act on. By focusing on a clear villain, real stakes, a decisive choice, and the proof you earned in the messy middle, you’ll build trust fast and create positioning no competitor can copy. We walk through the SPARK framework step by step. You’ll learn how to find the moment you couldn’t ...

2 weeks ago

9 minutes

The Story Lab

Perfect Stories Are Never The Goal: Focus On Connection | Ep 10

Send us a text When the internet looks flawless, it feels empty. We open the studio door, let the dog bark, and make a case for why your most memorable work will always be the piece where something real sneaks through. Not chaos, not carelessness, but competence with edges. We break down how a voice crack, a pause, or an awkward laugh becomes a signal of safety that audiences instinctively trust, and why that emotional signal outperforms any perfectly scripted caption or AI-polished ree...

1 month ago

9 minutes

The Story Lab

Want to Be Remembered? Master These 7 Storytelling Rules | Ep 9

Send us a text We break down seven essentials of business storytelling—from purpose and tension to transformation and a clear call to action—so you can craft stories people remember and act on. We keep it tight, practical, and focused on moving listeners from problem to decision. • defining the purpose of your story and desired action • making it personal while staying relevant to your offer • opening with tension and clear stakes • using specific details to spark emotion • showing the clien...

1 month ago

12 minutes

The Story Lab

How "Blowing It" Can Lead to Big Business Wins | Ep 8

Send us a text The stories where we fall down or fail are the most important ones to share. These "lessons learned" moments humanize us, make us relatable, and provide valuable insights that can help others avoid similar pitfalls. • Failure stories are powerful connection points with your audience • When starting in social media consulting, I made a major presentation mistake • I prepared advanced strategies for an audience who didn't know what Facebook was • Had to throw away my presentatio...

1 month ago

9 minutes

The Story Lab

From Sympathy Likes to Client Conversions: Crafting Stories That Sell | Ep 7

Send us a text Every coach on social media has heard the advice "just share your story" - but which stories should you actually tell? Not all stories generate engagement, and even fewer convert followers into paying clients. This episode cuts through the confusion to deliver a clear framework for strategic storytelling that actually grows your coaching business. Discover why you need both your anchor "founder story" and smaller everyday narratives to build a memorable brand. I explain why re...

2 months ago

10 minutes

The Story Lab

When Taylor Swift Fell to Her Knees: A Masterclass in Storytelling | Ep 6

Send us a text Ever wonder how Taylor Swift maintains such a powerful connection with millions of fans? The answer lies in her masterful storytelling abilities—a skill we can all learn from regardless of our field. This week, I watched a storytelling masterclass unfold when Taylor Swift appeared on Travis and Jason Kelce's New Heights podcast. What made her appearance so compelling wasn't celebrity status, but her ability to bring listeners along on emotional journeys. When Taylor described ...

2 months ago

9 minutes

The Story Lab

Storytelling Magic: The Fastest Way to Build Trust | Ep 5

Send us a text Your brain isn't just processing a story—it's dancing with it. That's the fascinating revelation at the heart of this mind-bending exploration into why stories stick with us when facts fade away. Dive into the neuroscience of storytelling as we uncover how narratives activate your entire brain—not just language centers, but sensory regions, motor cortex, and emotional pathways. When someone mentions touching a microphone's foam cover, your sensory cortex lights up. When they d...

3 months ago

9 minutes

The Story Lab

Business Storytelling Arsenal | Ep 4

Send us a text Grab the Free Resource: https://successon.social/sevenstories Ever find yourself struggling to know which stories to share with your audience? The right story at the right time can transform how people connect with your business, but many entrepreneurs freeze when trying to figure out what narrative to use. Drawing from years of storytelling expertise, this episode delivers five powerful story frameworks you can immediately implement in your business communication. These aren'...

3 months ago

11 minutes

The Story Lab

Why Stories Have The Power to Change The World | Ep 3

Send us a text Stories have immense power to shape beliefs, inspire action, and create empathy in ways that facts alone cannot accomplish. Your personal narrative has the potential to create meaningful change, preserve cultural identity, and disrupt the status quo when shared authentically. • Stories shape our beliefs and help us make sense of the world through narrative • Research shows stories increase oxytocin in our brains, creating powerful connections • Personal stories inspire others ...

4 months ago

10 minutes

The Story Lab

The Green-Yellow-Red Method: Crafting A Business Story That Connects | Ep 2

Send us a text Struggling with how much of your personal story to share in your business? You're not alone. This candid episode of The Story Lab tackles the challenging question that many entrepreneurs face: which parts of your founder story should you share, and which should remain private? I walk you through my three-color framework that transforms the way you approach storytelling in business. You'll discover how to map your complete journey using green highlighting for must-share element...

4 months ago

10 minutes

The Story Lab

Your Story Can Change Laws, Mine Did | Ep 1

Send us a text How does a traumatic experience transform into a catalyst for national change? That's the powerful journey I share in this inaugural episode of The Story Lab. After surviving a brutal hate crime in Boston where an attacker stomped on my head shouting "die, faggot, die," I faced a second blow when the perpetrator received only anger management as punishment. Walking out of that courthouse devastated, a reporter called me - and something unexpected happened. A fire ignited withi...

4 months ago

9 minutes

The Story Lab

Make Your Story The ONE They Remember

Send us a text Make Your Story The ONE They Remember You’ve got a story and it deserves more than gathering dust in your drafts. Welcome to The Story Lab: the podcast for coaches, creators, and business owners who are ready to stop overthinking and start telling the stories that actually move people. Inside, we’re breaking down: How to share your journey without sounding like everyone elseThe art (and science) of stories that sellWhy your messy middle is exactly what someone needs to he...

4 months ago

1 minute