Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
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Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
Storytelling Magic: The Fastest Way to Build Trust | Ep 5
The Story Lab
9 minutes
5 months ago
Storytelling Magic: The Fastest Way to Build Trust | Ep 5
Send us a text Your brain isn't just processing a story—it's dancing with it. That's the fascinating revelation at the heart of this mind-bending exploration into why stories stick with us when facts fade away. Dive into the neuroscience of storytelling as we uncover how narratives activate your entire brain—not just language centers, but sensory regions, motor cortex, and emotional pathways. When someone mentions touching a microphone's foam cover, your sensory cortex lights up. When they d...
The Story Lab
Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
