Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
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Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
This Story Shares How You Built Your Business (and protects it) | Ep 11
The Story Lab
9 minutes
2 months ago
This Story Shares How You Built Your Business (and protects it) | Ep 11
Send us a text Forget timelines and title drops—your origin story deserves more power than a list of jobs. We break down how to turn a single pivotal moment into a founder story people can repeat, share, and act on. By focusing on a clear villain, real stakes, a decisive choice, and the proof you earned in the messy middle, you’ll build trust fast and create positioning no competitor can copy. We walk through the SPARK framework step by step. You’ll learn how to find the moment you couldn’t ...
The Story Lab
Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
