Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
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Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
The Green-Yellow-Red Method: Crafting A Business Story That Connects | Ep 2
The Story Lab
10 minutes
5 months ago
The Green-Yellow-Red Method: Crafting A Business Story That Connects | Ep 2
Send us a text Struggling with how much of your personal story to share in your business? You're not alone. This candid episode of The Story Lab tackles the challenging question that many entrepreneurs face: which parts of your founder story should you share, and which should remain private? I walk you through my three-color framework that transforms the way you approach storytelling in business. You'll discover how to map your complete journey using green highlighting for must-share element...
The Story Lab
Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
