Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
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Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
Perfect Stories Are Never The Goal: Focus On Connection | Ep 10
The Story Lab
9 minutes
2 months ago
Perfect Stories Are Never The Goal: Focus On Connection | Ep 10
Send us a text When the internet looks flawless, it feels empty. We open the studio door, let the dog bark, and make a case for why your most memorable work will always be the piece where something real sneaks through. Not chaos, not carelessness, but competence with edges. We break down how a voice crack, a pause, or an awkward laugh becomes a signal of safety that audiences instinctively trust, and why that emotional signal outperforms any perfectly scripted caption or AI-polished ree...
The Story Lab
Send us a text Winning Stories Rely On Details: Make Them See It, So They Trust It Most business owners don’t have a storytelling problem. They have a detail problem. “I used to be shy” is information, but “I hid under a pile of coats at family gatherings so nobody would talk to me” is a scene. And scenes are what make people listen, trust, and remember you. In this episode of The Story Lab, I break down why details create instant credibility, how to turn summaries into scenes, and a si...
