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The Story Lab
Jonathan Howard
13 episodes
4 days ago
Send us a text What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and repeat. This isn’t political punditry; it’s a toolkit for founders, creators, and leaders who want their message to stick in a noisy world. We start by tracing how an origin story anchors everything else. Harris ties present-day choices to...
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Entrepreneurship
Business
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Send us a text What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and repeat. This isn’t political punditry; it’s a toolkit for founders, creators, and leaders who want their message to stick in a noisy world. We start by tracing how an origin story anchors everything else. Harris ties present-day choices to...
Show more...
Entrepreneurship
Business
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Want to Be Remembered? Master These 7 Storytelling Rules | Ep 9
The Story Lab
12 minutes
1 month ago
Want to Be Remembered? Master These 7 Storytelling Rules | Ep 9
Send us a text We break down seven essentials of business storytelling—from purpose and tension to transformation and a clear call to action—so you can craft stories people remember and act on. We keep it tight, practical, and focused on moving listeners from problem to decision. • defining the purpose of your story and desired action • making it personal while staying relevant to your offer • opening with tension and clear stakes • using specific details to spark emotion • showing the clien...
The Story Lab
Send us a text What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and repeat. This isn’t political punditry; it’s a toolkit for founders, creators, and leaders who want their message to stick in a noisy world. We start by tracing how an origin story anchors everything else. Harris ties present-day choices to...