We’ve all done it...typed, “Hey ChatGPT, make this sound better.”
And yeah, it’ll polish your words. But if your message is muddy to begin with, all you get back is a cleaner version of the confusion.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the real danger of outsourcing clarity to AI—and how to flip it into your secret weapon.
Here’s what you’ll learn:
→ Why AI multiplies the mud when your thinking isn’t clear
→ The 4 things AI can’t do for you (and why that matters)
→ The exact prompts Ginger uses to pressure-test, sharpen, and trim her messaging
→ A step-by-step process for using AI as a thought partner—not a writer
→ How to make sure the story, structure, and strategy come from you
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
No one tells you this when you start a business, but explaining what you do is way harder than building the damn thing.
At first, it’s easy.
You talk about it every day. You live it. You’re close to it.
Then you grow.
More people. More products. More markets. (Great problem to have, right?)
But here’s what happens next:
Your sales team is pitching one thing, your marketing team another, and your website sounds like it was written three years ago.
By the time you finish explaining what you do, your audience is more confused than convinced.
Confused prospects don’t buy.
In this episode, Ginger Zumaeta breaks down the five messaging moves that scale with you, so your story doesn’t crack under pressure.
→ The 5 Messaging Moves That Scale:
Clarify Your Core Message — The one sentence that defines your value.
Build a Scalable Messaging Framework — Structure that every team can plug into.
Simplify with Specificity — Ditch the jargon, keep the detail that matters.
Evolve with Proof — Replace opinions with real-world wins and credibility.
Stay Consistent Across Teams — Because clarity only counts if it shows up everywhere.
→ A Simple Framework You Can Steal:
The Problem We Solve → How We Fix It → Why It Matters.
The same structure Motive3 uses to align teams and sharpen narratives.
----
Want to go deeper?
Explore how Messaging Playbooks give organizations a repeatable system to lock in positioning, define their buyer, and align every department around a unified message.
👉 Watch here: https://www.motive3.com/insights/what-a-messaging-playbook-is-and-what-it-isnt
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Every investor is asking one question—whether they say it out loud or not: Is this going to happen with or without me?
If the answer feels like yes, the whole decision changes.
It’s no longer “Should I take a risk on this?” It becomes “Can I afford to miss out?”
In this episode, Ginger Zumaeta breaks down why inevitability—not excitement—is the real signal investors look for, and how to build it into your deck so your story moves from possibility to conviction.
Here’s what you’ll learn:
→ Why inevitability outperforms hype every time
→ The 3 signals of inevitability that make your pitch magnetic:
Market Shift: The change that’s already underway
Traction Evidence: Proof that momentum is real
Strategic Positioning: Why you’re the team to capture it
→ How to structure your deck so investors stop evaluating and start acting
When investors feel inevitability, they stop debating your idea. They start deciding how fast they can get on board.
Want to go deeper?
Check out Ginger’s new self-paced course, The High-Stakes Presentation Blueprint, built on her Deckonomics® framework. It’s the same process she teaches leaders at Fortune 500 companies to turn complex ideas into clear, persuasive stories that drive decisions: https://www.gingerzumaeta.com/high-stakes-presentation-course
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
You’ve probably been told: Do great work and you’ll get noticed.
But here’s the truth—great work whispers unless you give it a microphone.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the gap between the work you do and the story people tell about it. She explains why visibility—not just merit—drives careers forward, and how to make sure your impact travels without feeling like self-promotion.
Here’s what you’ll learn:
→ Why meritocracy is a myth (and why great work doesn’t always speak for itself)
→ The 3 hidden levers of visibility: Narrative, Sponsorship, Political Skill
→ How imposter syndrome shows up even in the most capable leaders—and how to fight it with evidence
→ The SARCA framework (Situation, Action, Result, Credibility, Ask) that turns your wins into stories that spread
→ A simple 30-Day Visibility Challenge to put it into practice
Here’s your challenge for this week:
Pick two upcoming meetings or reviews and script out your story using SARCA.
Identify two people who can amplify your message and tailor your story for each.
Drop your narrative into existing touchpoints instead of waiting for a perfect moment.
Because if people can’t retell your impact in one crisp sentence, your work stays invisible. And invisible doesn’t get promoted.
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Before you sign off on the next marketing budget. Are you absolutely certain your dollars are going toward the buyers who actually move the needle?
In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks one of the most strategic calls you’ll ever make: choosing your true audience. She shows why some companies win (Canva) and others stall (Slack, JCPenney) not because of product quality, but because of audience clarity.
Here’s what you’ll learn:
→ The 3 questions that reveal your real core audience
→ Why the competitors your board obsesses over may not actually matter
→ How segmenting buyers makes your message sharper, not more complex
→ The “single narrative, multiple lenses” method to tailor messages without losing consistency
Here is a 4-question Audience Alignment Audit to run with your leadership team. Compare answers across marketing, sales, product, and finance:
What category are we trying to own?
Who do we really lose to?
Which audience delivers the highest ROI?
Where are we spreading too thin?
If the answers don’t line up, you don’t just have a messaging problem—you have a strategy problem.
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
We all resist repeating ourselves. It feels boring. Stale. Maybe even inauthentic.
But here’s the truth: repetition breeds familiarity, and familiarity breeds belief and trust.
Our brains run on patterns. Sirens mean pull over. Smoke means fire. A swoosh means Nike. None of those are accidents, they’re associations deliberately built through repetition.
In this episode of The Storyteller’s Edge, Ginger Zumaeta reframes repetition as pattern ownership, and shows how leaders can use it to make their message unforgettable.
Here’s what you’ll learn:
→ Why repetition and the mere exposure effect make messages stick
→ How to decide what you want to be known for (and stick to it)
→ A 3-tier system to repeat your message without sounding stale
Framework Highlight:
Think of your message as a pyramid:
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
We think we’re making rational choices.
Oat milk. Trail shoes. Even those $118 leggings (yeah, you know the ones).
But most of the time, what we’re really signaling is identity.
And that same truth applies to your brand. Customers aren’t just buying what you do—they’re buying the role you play in their story.
In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks brand archetypes...the single biggest lever to make your message unforgettable.
Here’s what you’ll learn:
→ What brand archetypes are (and why your brain recognizes them instantly)
→ How to pick a single, primary archetype without overthinking it
→ The core human drives behind each archetype (freedom, safety, mastery, belonging, etc.)
→ How to use archetypes to stand out in crowded, look-alike categories
Quick breakdown of the 12 archetypes:
Rebel — “Rules are made to be broken.” (change)
Hero — “Where there’s a will, there’s a way.” (mastery)
Magician — “Make the impossible possible.” (transformation)
Creator — “Think differently; build it.” (innovation)
Ruler — “Order brings results.” (control/predictability)
Caregiver — “Protect. Nurture. Support.” (care/safety)
Everyman — “I’ll do my part.” (belonging/helpfulness)
Jester — “If it isn’t fun, you’re doing it wrong.” (joy)
Lover — “Connection first.” (relationship/desire)
Innocent — “The glass is half full.” (optimism)
Sage — “The truth will set you free.” (insight)
Explorer — “Take the road less traveled.” (freedom)
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
We’ve all done it...typed, “Hey ChatGPT, make this sound better.”
And yeah, it’ll polish your words. But if your message is muddy to begin with, all you get back is a cleaner version of the confusion.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the real danger of outsourcing clarity to AI—and how to flip it into your secret weapon.
Here’s what you’ll learn:
→ Why AI multiplies the mud when your thinking isn’t clear
→ The 4 things AI can’t do for you (and why that matters)
→ The exact prompts Ginger uses to pressure-test, sharpen, and trim her messaging
→ A step-by-step process for using AI as a thought partner—not a writer
→ How to make sure the story, structure, and strategy come from you
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, (GPT prompts) zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
PowerPoint isn’t the enemy.
Poor thinking is.
We’ve all sat through decks stuffed with bullet points nobody reads, acronyms nobody understands, and charts that go nowhere.
Most presentations are built like information dumps instead of decision-making tools.
In this episode, I’ll walk you through my 12P Persuasion Journey™—the exact framework I teach Fortune 500 teams to strip out clutter, build a narrative spine, and guide an audience from doubt to “yes” before a single slide is designed.
Here’s what you’ll learn:
→ Why more slides make your pitch weaker—not stronger
→ The 3 phases every high-stakes deck must follow: Situation, Solve, Seal the Deal
→ How the 12Ps guide your audience from uncertainty to conviction
→ The #1 mistake that turns your deck into a kitchen-sink report (and how to avoid it)
→ How to storyboard your pitch so the decision feels inevitable
Get Deckonomics®: gingerzumaeta.com/deckonomics
Full 12Ps Persuasion Journey™ framework + Examples: https://www.motive3.com/insights/before-you-open-powerpoint-steal-this
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Everyone says, “people don’t have attention spans anymore.”
But what they really don’t have… is patience.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the real reason your content flops before it’s even heard—and shares her two-part Hook & Hold Formula that’s helped high-stakes communicators break through the noise.
You’ll learn:
→ Why attention is situational, not scarce
→ The 3 things that kill engagement in the first 10 seconds
→ What Ginger learned from a throwaway LinkedIn rant that accidentally went viral
→ How to find the one line your audience silently nods to
→ And how to keep them listening long after the hook
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Your messaging sounds fine—until every team starts telling a slightly different version of the story.
What looks like alignment on the surface often hides a costly disconnect underneath.
Marketing says one thing. Sales says another. Product’s got a third.
And suddenly, your “one message” becomes three different strategies in disguise.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the quiet chaos that sneaks in when your teams aren't using the same spine of the story—and why it’s not just a comms problem, it’s a business one.
You’ll learn:
→ What “quiet chaos” looks like inside growing companies→ The 3 levels of alignment that prevent messaging from splintering→ A simple AI prompt to test if your teams are actually telling the same story→ The reason your strategy might be getting rewritten in your sales emails→ And how to fix it without becoming the brand police
---
GPT Prompt Mentioned in This Episode:
Drop this into ChatGPT (or your favorite AI assistant) to see if your messaging’s holding up across teams:
I’m giving you three short excerpts that came from our company:
• a sales email
• a marketing post
• a note from leadership
Tasks (answer in bullets):
Here are the excerpts:
–---------------------
[PASTE SALES EMAIL]
–---------------------
[PASTE MARKETING COPY]
–---------------------
[PASTE LEADERSHIP NOTE]
----
Want to know more about what a messaging playbook is (and isn’t)? Watch this video.
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Your messaging sounds fine… until you try to write it down.
That’s when the identity crisis hits.
What felt clear in the meeting? Suddenly a hot mess mid-deck.
You’re rewriting. Rewording. Re-questioning everything.
And wondering why it all sounds… just a little bit off.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the messaging mistake that quietly costs teams time, trust, and traction: not having sharp, usable messaging pillars.
You’ll learn:
→ What messaging pillars are (and what they absolutely aren’t)
→ The #1 trap most teams fall into when building them
→ How to stress-test your message before it goes live
→ The real reason your content keeps drifting
→ A simple framework to build messaging pillars that align your team and your audience
If you’ve ever said “we just need to be more consistent”… this episode shows you how.
Because messaging that scales? Starts with pillars that mean something.
----
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Delivering tough feedback without triggering shutdowns?
It’s harder than it sounds.
Because no matter how fair or thoughtful you are—
You can’t control how it lands.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down why high-stakes feedback so often sparks resistance, and how to avoid the “braced and bitter” response.
This isn’t about sugarcoating.
It’s about reframing.
You’ll learn:
→ Why resistance is usually about how you say it, not what you’re saying
→ The 4 exact frames that keep people from shutting down
→ What happens when urgency feels like an ambush
→ How to get buy-in (even when the decision’s already made)
→ Why asking before asserting changes the entire energy
If you’re pitching change, giving feedback, or trying to move a team forward—this episode gives you the tools to say hard things without making things harder.
-----
👉 Try Fathom for FREE with this link: https://fathom.video/invite/_Q1dTQ
----
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Some of the most important conversations about your work…
happen when you’re not in the room.
Not during the pitch. Not on the call.
They happen later—in Slack threads, over coffee, in side chats.
And here’s the kicker—
They’re not quoting you.
They’re translating you.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down how to write for the ghost audience—the validators, blockers, and skeptics who weigh in after the meeting, but shape the outcome.
You’ll learn:
→ The 4 roles your message needs to convince (not just the person on the call)
→ Why clarity beats cleverness when you're not in the room
→ The one-line formula that makes your pitch repeatable
→ How to preempt objections before they ever get spoken
→ What actually makes a message survive the hallway test
If your message dies in the follow-up phase, this episode shows you why—and how to fix it.
Want to pressure test your message?
Use the free Stakeholder Influence Canvas to map your ghost audience and bulletproof your pitch: https://motive3.notion.site/Stakeholder-Influence-Canvas-2117fd53ba3480789aced7572fd37d8a
----
👉 Try TELLA for FREE with this link: https://refer.tella.com/ginger-zumaeta
----
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Most messaging sounds logical.
But logic doesn’t drive action—emotion does.
In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks the 5 biggest reasons logic-heavy messaging falls flat—and how to rewrite yours so people don’t just understand it… they feel it.
You’ll learn:
→ Why most business messaging skips the human part—and what to do instead
→ The power of story arcs, not just stats
→ How to use evocative language that actually sticks
→ The psychology behind urgency (and how to build it without sounding pushy)
→ Why good CTAs don’t direct—they invite
If your message feels clear but still isn’t converting, this episode will help you close the emotional gap—and craft messaging that moves people.
-----
👉 Try Fathom for FREE with this link: https://fathom.video/invite/_Q1dTQ
----
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Most pitches fail for one reason: they’re built around what you want to say, not what the audience cares about.
In this episode of The Storyteller’s Edge, Ginger Zumaeta breaks down the 4 biggest reasons your message isn’t landing—and how to flip the spotlight so your audience sees themselves in your story.
You’ll learn:
→ How to reframe your entire pitch around what your audience actually wants
→ The “Highlighter Test” that exposes whether your message is self-serving
→ Why features don’t sell—but framing them as outcomes does
→ How to make people feel the future you’re offering (and say yes faster)
Whether you’re pitching a product, a project, or a vision—this episode will help you stop leading with what you built and start leading with why it matters.
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
You nailed the pitch.
You delivered the deck.
You even got a few nods on the Zoom call.
Then—silence.
No follow-up. No “no.” Just a vague “we’ll be in touch.”
It’s not because your idea wasn’t strong.
It’s because something small poked a hole in your credibility.
In this episode of The Storyteller’s Edge, Ginger Zumaeta unpacks the 4 invisible credibility killers that quietly sabotage even the smartest pitches—and teaches you how to fix them before you hit send.
You’ll learn:
→ Why over-promising backfires (and how to show ambition without losing trust)
→ How vague buzzwords trigger BS alarms and kill clarity
→ What “split personality messaging” is—and how to stay consistent across decks, sites, and convos
→ Why saying too much is worse than saying too little
If your big idea keeps getting ghosted, this episode is your wake-up call.
It’s not about saying more—it’s about saying the right thing in the right way.
---
Want to pressure test your next pitch or deck?
Use the free Four-Sentence Credibility Stress Test at ai.motive3.com to find and fix trust gaps—before your audience tunes out.
---
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
Most presenters KILL attention without realizing it.
How?
They rush to explain.
They smother the tension.
They make their audience comfortable…
…which also makes them disengaged.
If there’s no tension, there’s no reason to listen.
In this episode, I’ll show you how to stop smoothing things over—and start creating good tension that hooks decision-makers and makes your message impossible to ignore.
Here’s what you’ll learn:
→ Why fast explanations make audiences tune out
→ The 3 silent questions your audience is always asking (and how to answer them with tension)
→ The Tension Stack™—my step-by-step framework to keep attention rising
→ How to create Open Loops that glue people to your message (without cheap tricks)
→ Why rushing to the solution weakens your pitch—and what to do instead.
If you want your next pitch, presentation, or video to grab attention—and keep it—this one’s for you.
---
I use Tella to structure my messaging and create videos that hold attention from the first second.
👉 Try Tella here: https://www.tella.tv/
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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
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Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
The biggest reason smart people lose their audience?
They bury the good stuff.
Too much setup. Too much “let me explain.” Not enough clarity.
Complexity doesn’t make you sound smart.
It makes your audience tune out. Fast.
In this episode, I’ll show you how to stop overexplaining and start making your message impossible to ignore.
Because decision-makers? They don’t want the backstory. They want the point.
Here’s what we cover:
→ Why “warming up” your audience is killing your pitch
→ The BLUF method to grab attention instantly
→ How to simplify without losing depth (yes, it’s possible)
→ The one-sentence Mad Lib that sharpens ANY message
→ Why every word has to earn its place (or get cut)
If you want people to stop zoning out—and start leaning in—you need this.
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Want to make your message visual in seconds?
I use Canva to turn complex ideas into simple, powerful visuals.
👉 Try Canva for FREE with this link: https://canva.partnerlinks.io/ginger
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Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.
No one warns you about this when you’re leading a team or building a brand, but your biggest messaging threat?
It’s not the market. It’s not your competitors.
It’s you.
Because when you’re close to the message—when you know the product, the pitch, the deck—it’s way too easy to trust your gut and skip the testing.
And that’s where bias creeps in. Quietly. Invisibly. Powerfully.
In this episode, I’m unpacking five cognitive traps that silently sabotage your messaging—and showing you the exact process we use to pressure test every pitch, presentation, and positioning doc before it goes live.
Here’s what we cover:→ Why clear messages still fail (even when they feel right to you)→ 5-step process to build bias-resistant messaging that earns trust and holds up under pressure→ A dead-simple checklist you can run in 2 minutes to catch blind spots before your audience does
Let’s make sure your message doesn’t just feel clear—it is clear.
Even when it’s high stakes.
----
Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.
Get the insights delivered weekly to your inbox. Same sharp takes, fresh frameworks, zero fluff. Subscribe at: https://www.motive3.com/newsletter
Want to work with us contact us at: https://www.motive3.com/contact-us
Connect with Ginger: LinkedIn: @gingerzumaeta
----
Subscribe and Review
If this episode gave you clarity, sparked an idea, or made you rethink your message, don’t keep it to yourself.
Hit subscribe and drop us a review!
It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.
Thanks for listening to The Storyteller's Edge.