Paul is co founder of the PT Project with James Sutton which is a continuing education platform to help personal trainers & coaches get better at their job. And thats exactly what we spoke to Paul today about! The conversation went all the way from content creating to strengthening the relationships with your clients for better results to how to communicate better. I have learned a tonne from Paul over the years & he is both educated & entertaining so you will be sure to enjoy this one!

Chapters

00:00 Shift from Text-based to Video-based Content

03:00 The Importance of Scripting and Editing Video Content

05:46 Finding Your Niche and Creating Engaging Content

09:06 Building a Personal Connection with Your Audience

13:00 Different Formats for Different Audiences

15:58 The Long Lead Time for Building an Audience

23:00 Balancing Attention-Grabbing Content with Value-Driven Content

27:46 The Dangers of Looking Up to the Wrong People in the Fitness Industry

32:03 Treating Content Creation as a Professional Job

34:48 Overcoming Insecurities and Focusing on Helping Clients

41:52 The Abstraction of Personal Training

42:10 The Field Being in its Infancy

43:02 The Challenge of Communicating Exercise Science

43:47 The Knowledge vs. Application of Coaching

44:25 The Importance of Understanding Niche

45:21 The Impact of Coaching at a Wider Level

46:18 The Importance of Human Connection

47:17 The Expectations and Motivation of Clients

48:15 The Importance of Client-Centric Coaching

49:10 The Shift from Trying to be Right to Trying to be Helpful

50:26 The Role of Empathy in Coaching

51:13 The Need for Individualization in Coaching

52:45 The Importance of Staying Informed and Updating Beliefs

53:13 The Importance of Recognizing Positive Progressions

54:21 The Danger of Creating Barriers and Unrealistic Expectations

55:35 The Importance of Understanding the Client's Perspective

56:08 The Negative Effects of Judgment and Criticism

58:07 The Importance of Putting Yourself in the Client's Shoes

59:04 The Importance of Judging Clients with Empathy

01:00:02 The Importance of Adjusting Goals and Expectations

01:01:04 The Reality of Long-Term Clients

01:02:17 The Importance of Recognizing Small Wins

01:03:26 The Challenges of Understanding Different Life Circumstances

01:04:13 The Importance of Life Skills in Coaching

01:05:20 The Frustration and Judgment of Clients

01:06:17 The Need for Proper Reflection and Understanding

01:07:16 The Challenges of Online Coaching and Unrealistic Standards

01:08:15 The Importance of Understanding Different Life Circumstances

01:09:52 The Challenges of Coaching in Different Life Stages

01:11:17 The Impact of Identity on Athletic Performance

01:12:07 The Dangers of Niche Obsession

01:13:27 The Importance of Flexibility in Coaching

01:14:15 The Unidimensionality of Identity

01:17:03 The Echo Chamber Effect in Coaching

01:18:13 The Long-Term Ramifications of Transformations

01:21:03 The Role of Appearance in Sexual Selection

01:23:55 The Challenges of Behavior Change

01:29:31 The Nuances of Coaching Gen Pop

01:37:19 The Privilege and Difficulty of Personal Training

01:45:19 The Art and Science of Coaching

Where to find Paul:
Instagram: https://www.instagram.com/paul_standell/

Coaching, education: https://linktr.ee/paul_standell

Links to find the boys:

Shane Storey

Instagram: www.instagram.com/sstorey94

Email: storeystrength@gmail.com

Youtube: https://www.youtube.com/@sstorey94/

Coaching Application: www.storeystrength.com

Lawrence King

Instagram: www.instagram.com/_lawrenceking

Twitter: https://twitter.com/_lawrenceking