In this episode, I share my goals across personal life and business for 2026.
I hope you find them helpful as you set your own goals for 2025.
After this episode I am taking a 2 week break for Christmas so will be back in your ears early 2026!
At the end of every year, I sit down and reflect on my highs and lows - both in business and personally. And this year I sat down and recorded those same highs and lows for you on the show!
I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.
At the end of every year, I sit down and reflect on my highs and lows - both in business and personally. And this year I sat down and recorded those same highs and lows for you on the show!
I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.
Are you quietly deciding what people can or can’t afford?
In this episode, Susie calls out the subtle habit of “climbing into people’s wallets”. Making pricing decisions based on assumptions, stereotypes, and our own money stories.
You’ll learn what pricing should be based on.
This conversation will shift how you price, how you sell, and how you respect your audience as adults capable of choosing what they value.
A powerful mindset reset for every business owner.
Would you like to be notified when Susie reopens her signature program The Membership Model? Pop your details in the link to be the first to know in early 2026! https://www.susieproutlactation.com/the-membership-model-waitlist
Urgency isn’t icky and today I’m explaining why.
If you’ve created a membership and you’re wondering why it’s not growing, this episode will make everything click. I’m sharing a real DM conversation with a woman whose membership is amazing… but barely growing because she didn’t have a launch or sales plan.
We break down why just having it on your website, or posting on social media isn’t enough, why people need a clear moment to decide, and how adding gentle urgency actually helps your audience make a confident yes or no.
We all use ChatGPT… but we don’t want to sound like ChatGPT if we can help it!\
In today’s episode, I unpack the 5 main things AI sneaks into your content, the clichés, the formatting, the predictable structure and show you how to keep your writing actually human. (while still using AI!)
In this episode, Susie shares exactly what to do in the first week after someone joins your membership, so they feel supported, excited, and ready to stay. The 1% difference. If you want happy members who stick around longer, start here.
You’ve built the offer, but the money still isn’t flowing. The sales are slow or dwindling.
Posting more, waiting longer, or doing the same thing again won’t change your results.
In this episode, Susie breaks down the real reason established online business owners stay stuck… and how to shift from creating endlessly to actually selling intentionally.
I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales).
In this episode, I’m sharing how ditching ManyChat tripled my conversions and why sometimes the most powerful strategy is being more human.
If you would like to receive my weekly business newsletter (not salesy at all!) you can pop your details here! - https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
What if launching your online program or memebrship didn’t feel stressful?
In this episode, I’m taking you behind the scenes of my most successful launch in 10 yeara. From the pre-launch strategy and free training, to ads, emails, discovery calls, and energy management. You’ll hear exactly how I structured it, what worked, what I’ll refine next time, and why this launch felt calm, grounded, and powerful all at once.
If you love a behind the scenes and step by step of a launch this is for you!
If you would like to be the first to know when I reopen enrolments for The Membership Model you can pop your details on this waitlist! https://www.susieproutlactation.com/the-membership-model-waitlist
You’ll never feel ready and that’s the point.
Because ready is not a feeling.
In this episode, I share a powerful question I ask myself whenever fear or hesitation creeps in. It’s a gentle reminder that waiting for the perfect time can keep you stuck and that true growth begins the moment you decide to start, even when you don’t feel ready.
I will outline the questions I ask myself to decide whether I am ready or not when ready is not a feeling.
As I mentioned in the episode my signature group program The Membership Model is back to waitlist I closed the doors for enrolment a few days ago. If you dont want to wait until next enrolment period you can send me an email susie@susieproutlactation.com and I'll see what I can do!
This episode is your personal invitation to The Membership Model — my signature program designed to help you create, sell, and scale a membership that brings freedom, recurring income, and lasting impact. I’m walking you through what’s inside, who it’s for, and why this business model has completely changed my life (and can do the same for you). If you’ve been waiting for the moment to build something sustainable, this is it.
The Membership Model closes for enrolments on Friday the 10th October 2025 at 10pm AEDT. https://www.susieproutlactation.com/the-membership-model
If You Don’t Understand Your Offer, How Can Anyone Else?
If you feel confused about your own offer, your audience will too. And confused people don’t buy.
In this episode of The Susie Prout Show, I break down why clarity is the key to selling your online offer.
I’ll share exactly how to define your offer in 3 sentences.
By the end of this episode, you’ll know how to strip away the fluff, nail your “I help” statement, and finally feel confident talking about your offer in a way that gets people to grab onto it.
Join the FREE membership method training series starting October 2nd! https://www.susieproutlactation.com/membership-model-free-training-series
Stop building offers in your head with what you THINK your client's need and start building them around what your clients actually want.
In this episode, Susie shares how to do quick and non-boring market research that gets you real answers, in your clients’ own words. You’ll learn simple ways to ask, listen, and uncover the problems your audience is desperate to solve, so you can create offers that sell themselves.
You can join my weekly newsletter here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
It’s not enough to say “I’m a physio” or “I’m a midwife.” Clients aren’t searching for a general title — they’re searching for the specific person who can solve their problem.
In this episode, I share why being known for something within your profession is the key to standing out, attracting clients with ease, and building offers that sell.
If you’ve ever wondered what makes people seek you out over someone else in your field, this episode will give you the clarity you need.
Courses come and go, but memberships create something lasting.
In this episode of The Susie Prout Show, Susie dives into the 4 biggest reasons why memberships outperform courses in today’s online business world.
You’ll discover how memberships give you recurring revenue you can rely on, a community your clients never want to leave, and an easy entry point that keeps sales flowing, plus how they protect your business from being replaced by AI.
With stories from Susie’s own breastfeeding membership, which became the biggest lactation membership in Australia, you’ll see exactly how memberships can change not only your business model, but your lifestyle too. If you’ve been toying with the idea of building a membership, this episode will show you why now is the perfect time.
Think posting reels is enough to grow your business?
In this episode of The Susie Prout Show, I’m breaking down the real difference between short-form and long-form content and why you actually need both. Short-form helps you get seen, but long-form is where the trust (and the sales!) happen.
I’ll share how to simplify your strategy, the one rule that keeps you consistent, and give you a peek behind the scenes at exactly how I run my own podcast, newsletter, and socials without burning out.
In the episode I mention the only place where you can register your interest to work with me in business mentoring - https://www.susieproutlactation.com/mentorship-waitlist
Have you ever felt that quiet nudge inside that says, “This isn’t it anymore”? In this episode, I share the story of how I went from hospital work, to building an online lactation business, and THEN 10 years later making the scary decision to leave it all behind to follow my passion into mentoring health and wellness professionals.
If you’ve been waiting until you feel “ready” to make your own pivot, this is your reminder: ready never comes. The fear doesn’t mean stop, it often means you’re exactly where you’re supposed to be.
I break it all down in this episode
When people don’t understand what you actually do or sell, they won’t buy from you.
In this episode I talk about why simple, clear messaging is the secret to attracting clients and how you can make your offers easy to read, easy to understand, and easy to say yes to.
I’ll share real examples from my own programs and give you simple tips to check if your message is clear, so you can stop overcomplicating and start connecting with the people who need your help.
In the episode I talk about my business newsletter - you can sign up to receive it here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f
In this episode, I share the simple tweaks I made to my latest breastfeeding membership launch that has saved me time, reduced admin, and brought in more of the right people. You’ll hear exactly what I changed, why I did it, and how it’s already making this launch my easiest and most profitable yet.
If you would like to know when I have spots open for business mentoring just pop your details in the link below! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f