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The Teacher Biz Podcast
Heather O’Donnell
135 episodes
2 weeks ago
Heather shares a heartfelt thank-you to everyone who has listened, supported, and grown alongside The Teacher Biz Podcast. As the show takes a hiatus, she invites you to continue revisiting past episodes as a resource and to stay connected through email and Instagram. She also shares encouragement for anyone who’s been quietly wondering what might be possible beyond traditional teaching. Meaningful, flexible, and fulfilling work is possible. With gratitude at the center, this episode is about...
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Entrepreneurship
Education,
Business,
Marketing,
How To
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All content for The Teacher Biz Podcast is the property of Heather O’Donnell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Heather shares a heartfelt thank-you to everyone who has listened, supported, and grown alongside The Teacher Biz Podcast. As the show takes a hiatus, she invites you to continue revisiting past episodes as a resource and to stay connected through email and Instagram. She also shares encouragement for anyone who’s been quietly wondering what might be possible beyond traditional teaching. Meaningful, flexible, and fulfilling work is possible. With gratitude at the center, this episode is about...
Show more...
Entrepreneurship
Education,
Business,
Marketing,
How To
Episodes (20/135)
The Teacher Biz Podcast
134: Thank You for Listening and Being Part of This Journey
Heather shares a heartfelt thank-you to everyone who has listened, supported, and grown alongside The Teacher Biz Podcast. As the show takes a hiatus, she invites you to continue revisiting past episodes as a resource and to stay connected through email and Instagram. She also shares encouragement for anyone who’s been quietly wondering what might be possible beyond traditional teaching. Meaningful, flexible, and fulfilling work is possible. With gratitude at the center, this episode is about...
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2 weeks ago
9 minutes

The Teacher Biz Podcast
133: How to Overcome Perfectionism
If perfectionism has you stuck overthinking instead of moving forward, this episode is your permission slip to let it go. Heather shares how perfectionism (not lack of skill or strategy) quietly holds so many teacher business owners back, and why imperfect action is the real key to progress, clarity, and profit. Tune in and learn why done is better than perfect and how putting your work out there, even when it’s not flawless, is what actually moves your business forward. Key Takeaways: (0...
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3 weeks ago
14 minutes

The Teacher Biz Podcast
132: The Hidden Reason Your Sales Are Slowing Down
If you’ve ever had a sale fall flat and immediately wondered what went wrong, this episode is for you. Heather breaks down the quiet reason launches often underperform (it’s usually not your offer), and walks through a pattern she’s seen again and again in her own data. You’ll hear why selling to the same audience over and over loses momentum, why new subscribers convert differently, and how relying too heavily on Facebook ads can quietly stall your growth. She also shares how layering lead s...
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4 weeks ago
12 minutes

The Teacher Biz Podcast
131: Heather’s Black Friday Results and the Pivot That Turned Everything Around
Grab the free Teacher Biz Starter Guide at teacherbiz.com/start After mapping out what Heather thought would be a strong Black Friday strategy, the results came back and they were some of the lowest she’s ever seen. Instead of spiraling, she pivoted fast. She brought back her “12 Days of Sales” promo, led with her bestselling Alphabet Kit, and immediately saw stronger results, including her biggest revenue day in months. Inside this episode, Heather breaks down exactly what went wrong, why ...
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1 month ago
17 minutes

The Teacher Biz Podcast
130: How a Fun Reading Method Became a Business Helping Kids Learn to Read with Stefanie Hohl
Stefanie Hohl is the creator of ABC See, Hear, Do, an innovative phonics program that helps kids learn to read through movement and fun. As a literacy advocate, author, and educator, she has helped thousands of children develop a love for reading. Stefanie is passionate about making learning engaging, especially for active kids. In this episode, Stefanie shares how her son’s struggle with learning to read inspired her to create a reading method that worked so well she knew other famil...
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1 month ago
21 minutes

The Teacher Biz Podcast
129: How One Mom Built a Handwriting Business That Helps Kids Worldwide with Kelli Fetter
Kelli Fetter is a Certified Handwriting Specialist and the founder of Handwriting Solutions, LLC, where she leads a team providing world-class virtual handwriting, reading, and spelling support to students worldwide. She’s also a respected educator for teachers and therapists, known for her evidence-based approach to handwriting, dysgraphia, and dyslexia. With a background in pediatric occupational therapy across clinics, schools, and early intervention, and inspired by her own daughter’s dys...
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1 month ago
24 minutes

The Teacher Biz Podcast
128: How to Keep Going When Your Business Hits a Slump
Grab the free Teacher Biz Starter Guide at teacherbiz.com/start If your business has felt a little wobbly lately (slower sales, quieter customers, strategies that used to work suddenly falling flat) this episode is the pep talk you need. Heather talks about the “trust recession,” how AI has changed buyer behavior, and why so many entrepreneurs are experiencing a slump. She opens up about her own recent setbacks and shares the honest behind-the-scenes of navigating frustration while still sh...
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1 month ago
17 minutes

The Teacher Biz Podcast
127: A New Marketing Strategy Inspired by Olive & June
Grab the free Teacher Biz Starter Guide at teacherbiz.com/start Feeling like your sales or emails have gone a little stale? In this episode, Heather talks about the experiments she’s running this season to breathe new life into her business. She’s ditching the copy-and-paste sales strategies, and questioning everything from why her emails land in the promotions tab to whether hitting “duplicate” is secretly tanking deliverability. Inspired by one of her favorite brands, Olive & June, sh...
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2 months ago
19 minutes

The Teacher Biz Podcast
126: How to Plan the Rest of 2025 and Finish the Year Strong
It’s the final countdown of 2025, and Heather’s here to help you finish the year strong. If you’re stuck on what to promote for Black Friday or wondering how to keep your audience engaged through December, this episode has you covered! Heather shares her go-to strategies for creating promotions without slashing prices, plus smart ways to warm your email list and boost sales during one of the noisiest times of the year. You’ll learn when to run your Black Friday sale (hint: not on Black Friday...
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2 months ago
18 minutes

The Teacher Biz Podcast
125: Real-Life Tech Troubles: How the AWS Outage Almost Derailed Her Launch
If you’ve listened to The Teacher Biz Podcast for a while, you know Heather’s no stranger to tech troubles. But this past week took things to a whole new level when a major AWS outage hit the internet. Right in the middle of her membership launch, Heather found herself in the thick of it…payments failing, customers confused, and chaos unfolding in real time. She had no idea how much it would impact her business until everything started breaking. In this episode, Heather shares what happened b...
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2 months ago
16 minutes

The Teacher Biz Podcast
124: Testing New Facebook Ads to Find What Really Converts
Heather’s been testing new Facebook ads, and the results might surprise you! From direct-to-sale campaigns to freebie funnels, she’s sharing her recent experience experimenting with different ads and how each one performed. Heather walks through what her ads looked like, where they led, the tweaks she’s made over the past few weeks, and the strategies that are working right now. From honest frustrations to unexpected wins, she’s sharing it all so you can skip the guesswork and apply the same ...
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2 months ago
19 minutes

The Teacher Biz Podcast
123: How to Grow an Engaged Email List Using Facebook Ads
Think Facebook ads are just a money pit? Heather’s proof they can actually build a six-figure email list and pay for themselves along the way. In this episode, she shares how she grew 115,000+ subscribers with simple tweaks, smart testing, and a strategy that’s easy to repeat. From her first scrappy ad to her top-performing seasonal campaigns, Heather explains what worked, what flopped, and what she’d do differently now. You’ll hear why naming your freebie the right way matters, how to bounce...
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3 months ago
25 minutes

The Teacher Biz Podcast
122: How to Use Pinterest to Grow Your Digital Products Business in 2025 with Nadalie Bardo
Nadalie Bardo simply loves Pinterest. As a blogger, she achieved 1 million views on Pinterest in her first month, organically grew her email list to 24K subscribers, and gained 1000s of happy customers. With eight years of Pinterest marketing experience, she has taught over 7,000 blogs, brands, and businesses through her online courses and coaching. As Your Pin Coach, Nadalie is here to help you increase your traffic, grow your audience, and boost your sales for free with Pinterest. No ads ar...
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3 months ago
34 minutes

The Teacher Biz Podcast
121: Inside Heather’s High-Converting Funnel
Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it’s set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn’t just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a...
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3 months ago
17 minutes

The Teacher Biz Podcast
120: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 2)
Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from te...
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3 months ago
27 minutes

The Teacher Biz Podcast
119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)
Laura Kebart leverages her 20+ years of classroom teaching experience and instructional coaching systems to serve busy middle school English Language Arts Teachers through her online presence at languageartsteachers.com. Through her educational consulting, realistic instructional strategies, hands-on workshops, and back-to-school MSELA Summit each July, Laura helps educators teach with confidence while reducing their overwhelm and increasing student engagement. In this episode, Laura ...
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3 months ago
28 minutes

The Teacher Biz Podcast
118: How to Bundle Products for a Quick and Easy Flash Sale
Imagine bringing in over 100 sales in 2 days with less effort than a Sunday lesson plan. Heather gives a behind the scenes look at a quick flash sale she ran using two of her best selling resources from Kindergarten Ready: the Ultimate Alphabet Learning Kit and the Ultimate Numbers Learning Kit, bundled as the “Back to School Bundle.” She shares how she pulled it all together by creating a simple sales page, polishing the copy with a little help from ChatGPT, and scheduling a few emails. The ...
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4 months ago
11 minutes

The Teacher Biz Podcast
117: 5 Ways to Boost Your Productivity When Working from Home
Working from home can feel like a dream…until the laundry, the TV, and the “just five more minutes on Instagram” start pulling you away from your goals. In this episode, Heather shares five simple strategies that have helped her stay productive as an online business owner. From setting intentional deadlines and time-blocking your day to creating real accountability and building a workspace that actually works, these tips are designed to help you finally get things done. By the end of this epi...
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4 months ago
19 minutes

The Teacher Biz Podcast
116: Marketing Strategies from Big Brands You Know and Love
If you have an online business, then guess what, you are officially a marketer! And it’s time to start looking at your business and the world around you through that lens. In this episode, Heather breaks down what some of the biggest brands are doing right when it comes to their marketing strategies, and how you can bring those same ideas into your own business. From building anticipation to creating a memorable experience and showing off your unique personality, you’ll learn the marketing pr...
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4 months ago
26 minutes

The Teacher Biz Podcast
115: Crazy Business Stories: Heather’s Webinar Woes
Running a business is never a smooth ride. It is messy, unpredictable, and sometimes downright hilarious. In this episode, Heather shares some of her craziest webinar stories (think paper shuffling, awkward silences, and epic tech fails). She talks about the early days of running live webinars, the time she completely lost internet connection during a big sales pitch, and what it is like trying to juggle business when family emergencies pop up. Mixed in with the stories, Heather gives tips fo...
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4 months ago
24 minutes

The Teacher Biz Podcast
Heather shares a heartfelt thank-you to everyone who has listened, supported, and grown alongside The Teacher Biz Podcast. As the show takes a hiatus, she invites you to continue revisiting past episodes as a resource and to stay connected through email and Instagram. She also shares encouragement for anyone who’s been quietly wondering what might be possible beyond traditional teaching. Meaningful, flexible, and fulfilling work is possible. With gratitude at the center, this episode is about...