This episode is about goal setting and business planning in the real estate industry. Sandy discusses the importance of keeping business plans simple and concise, as well as the benefits of writing down goals and revisiting them regularly. Sandy and Ana emphasized the need to have a clear direction and focus in order to achieve success. Ana also highlighted the tendency for people to get distracted by new trends and shiny objects in the industry and the importance of staying committed to a plan. They shared personal experiences and anecdotes to illustrate their points, such as the example of a complex business plan that was ultimately unsuccessful. And also stressed the value of accountability and periodic review of goals and strategies. Ana touches on the concept of quarterly planning and the 12-week year approach, where goals are broken down into smaller, manageable periods of time. Sandy warned against waiting too long to review and adjust plans, as it can lead to being off track and losing motivation. They discuss the power of belief and confidence in achieving goals and the role of consistency and persistence in long-term success. Sandy and Ana offered practical advice and strategies for effective goal-setting and business planning, emphasizing simplicity, focus, and commitment. They also mention the importance of measuring progress and making necessary adjustments along the way. Overall, this episode provides insights and perspectives on goal setting and accountability in the context of the real estate industry.