As a real estate agent, there are a few ways you can begin the year, but there’s only one that you really want. The difference between a beautiful and a horrible start comes down to the work you do right now. Watch this Mindset Monday now, and watch it again any time you feel yourself slipping between now and the end of the year. Commit to a strong start!

Rates and headlines are freezing your clients—but they don’t have to. In this Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and David Childers to turn year-end fear into listings and appointments.   You’ll get: “The Problem with Waiting” campaign to reframe rate hesitancy An IG polls that start conversations Expert follow-up strategies for setting appointments The expired listing postcard that wins re-lists Market context and why affordability is set to improve into 2026   This is the marketing update that every agent needs right now, combined with the marketing that will help you steer your clients in the right direction.    Whether you’re solo or leading a team, if you’re looking to turn headlines into leads, appointments, and trust, this episode is a must-watch! 

THE TRUTH ABOUT  “HAVING IT ALL”   Episode Description:  Can you build a thriving real estate business and a fulfilling personal life? Matt Farnham says yes — if you design it intentionally. In this powerful episode, @TeamFarnhamLV top-producing team leader and founder of One Life Retreat, shares his journey from burnout to balance. After years of being “always on,” Matt realized success meant nothing if it cost him his family. Today, he helps other high-performing agents and their spouses create alignment, set boundaries, and thrive together — in business and at home. What You’ll Learn: Why success doesn’t have to be “either/or” — you can win at work and at home How intentionality and boundaries create freedom, not limits The real cost of success — and how to avoid paying it in regret This conversation is for every agent chasing growth but craving balance. 💡 Learn more about how Tom Ferry Coaching helps agents build scalable success — without sacrificing what matters most: https://www.tomferry.com/free-coaching-consultation/

AI search is the future of real estate. It’s the future of SEO in general. More buyers and sellers are asking ChatGPT who the best agent in their area is, and when they do, you want to make sure it sings your praises.    In this episode of the Tom Ferry Podcast Experience, I’m talking with Coach Paul Sanford, who is not only a powerful leader with over 22 years of experience but a pioneer in the world of AI search. He’s showing you exactly how to use AI search to sell more homes and position yourself as the leader of your market.   The future is here. Those who adapt first will sell millions of dollars of real estate. The ones who don’t will regret not acting sooner. Listen to Paul’s advice, follow the steps, and dominate AI search in your market!

Have you ever heard of the study where kids were lost in the woods? It gives us some pretty startling insights into the way all people actually work. 95% will stay lost. But 5% have a simple secret to get themselves out of the endless loop of confusion. That’s what I’m talking about in this Mindset Monday. 

I’m not interested in achieving balance. From all the great achievers I’ve met in my life, I’ve learned that balance is a weakness. When your life is near the end, you don’t want to regret all the things left unachieved. So how can you have a healthy life and relationships? There’s a more important skill than balance, and that’s what I’m discussing in this Mindset Monday.

You probably know Josh Altman from Million Dollar Listing. He’s the top 1% of the top 1% real estate agents in the world, with over $9B in sales over his career.    But before he became an international icon, Josh was a regular agent trying to navigate the industry.    In this special episode of the Tom Ferry Podcast Experience, the world’s #1 real estate coach talks with the world’s top celebrity agent about the real strategies behind his rise.    You’ll get: The secret branding strategies that built Josh Altman’s business A glimpse into the real grit and mindset behind the highlight reel  The foundational steps for starting out   Whether you’re a new agent or an experienced pro, you can follow the exact plays that Josh Altman used and replicate his success.    Want to dive even deeper into Josh Altman’s strategies? He and Tom are hosting a webinar that you don’t want to miss…   The $9B Game Plan webinar happens live on October 22! Register today for free:https://www.tomferry.com/webinar-registration-oct-q4-2025/ 

One of my mentors used to call this time of the year “Separation Season.” It’s the time when you need to separate the old version of yourself from the new version. What you do over the next few months will determine what you do for the next year. So what should you do? That’s what I’m answering in this Mindset Monday. 

If you’re struggling in real estate, you’re not alone. Even experienced agents are fighting just to stay even. So how can new agents or those who have hit a rough patch bounce back?    Last week, Tom did a Q&A with questions from the recent Success Summit. This week, he’s answering the six most common (and important) questions for agents who are struggling in real estate right now.    This episode will give you answers to: Balancing fundamentals with online brand building  How new agents can stand out against the competition The best steps for young or new agents The #1 skill to master for winning more listings  Routines for keeping energy high   Watch or listen now and get yourself into momentum!    And remember… If you’ve been struggling in real estate for a while, there is a proven solution…   Schedule a free coaching consultation where you’ll jump on a call with a trained business expert who will help you identify hidden gaps in your business and the best solutions for your next breakthrough.    Resources to Raise Your Game -In the episode, Tom mentions AnswerThePublic. A fantastic tool: https://answerthepublic.com/ -See Tom live in a city near you at Listing Edge: https://www.tomferry.com/listing-edge/   -Free scripts and resources for agents: https://www.tomferry.com/agent-tools/

Your highest goals require a different version of you. So, how do you create that new, greater version of yourself? You can’t just go all-in today. It takes a lot more than that. In this Mindset Monday, I’m talking about what you can do to show your commitment to yourself all day, every day. 

  Welcome to the real estate Q&A that every agent needs this Q4. After the recent Success Summit, Tom Ferry received hundreds of questions from high-performing agents on the front lines of today’s market.    In this podcast episode, he’s answering some of those questions for you. These are likely the same challenges you’re facing right now, with practical strategies to help you win.   You’ll get advice from the world’s #1 coach on: The best new tech and tools for agents to adopt right now Why some popular content trends can hurt your brand more than help it How to leverage Google Maps to raise your price point  The first steps for agents who are retiring or planning to leave the business  Secrets for successful cold outreach    This is a real estate Q&A designed to give you clarity, confidence, and direction so you can finish the year strong and enter the next with unstoppable momentum. Watch now, take notes, and put these strategies into action.   👉 Finish 2025 strong with The Appointment Engine—live bi-weekly training with Tom Ferry on the system to set 100 appointments before year’s end. Join Tom’s free live webinar with Matthew Ferry on September 30 to learn more: https://www.tomferry.com/webinar-registration-sep-q3-2025/ 

If you’re a real estate agent who wants to build a valuable brand but you’re afraid of making content, you need to hear this…   Tom Ferry talks with advertising superstar Gary Vaynerchuk about his mind-blowing advice for creating a brand that stands out over the competition.    You’ll learn Gary’s secrets for offering more value, increasing your exposure, and leveraging Instagram like a natural.    Learn the strategies, use the tools, and watch your brand grow.   Watch it now! 

Real growth starts when you realize that you can’t go straight from here to there. There will be places in your climb to the top where you need to go down into the valley, where things get really hard. What does that mean? That’s what I’ll explain in his Mindset Monday. 

Have you ever wanted to get the best possible advice from some of real estate’s top experts? Well, you’re in luck.    On this extra short episode of the Tom Ferry Podcast Experience, Tom asks his brother, Patrick Ferry, and his brother-in-law, Ron Cronin, for their best advice to agents working in today’s market.    Patrick and Ron are both powerhouse coaches who also run their own thriving real estate businesses. They practice what they preach, and that’s why they’re able to dominate in any market.    In less than six minutes, you’ll learn: How to turn knowledge into confidence What it takes to stop complicating simple things The secret to instantly establishing yourself in a new market   Watch or listen now! 

Whatever problem you’re facing, action is the solution. But a single action is not always achieve the results you want. My mentor, Mike Vance, once shared an anecdote that perfectly illustrates the real key behind sustained results. That’s what I’m sharing with you in this Mindset Monday. 

This episode discusses sensitive topics that may be distressing for some individuals. If you are ideating suicide, please reach out to the National Suicide Prevention Lifeline at 988 for 24/7 support.   True confidence isn’t a mask. It’s not about faking strength or pretending you’re okay. It’s about becoming unshakable in the face of life’s hardest moments—and learning how to rise every time you fall.   JJ Mazzo, Senior Mortgage Banker and EVP with CrossCountry Mortgage, is recognized as one of the nation’s top mortgage professionals. Today, he’s a leader who radiates confidence, consistency, and calm under pressure. But his journey here was forged in fire—through deep personal challenges, moments of despair, and battles with his own past.   In this powerful episode of the Tom Ferry Podcast Experience, Tom sits down with JJ to unpack his new book, “Perseverance Principles: How to Unlock Confidence, Consistency, and Wealth Under Pressure.”    Together, they explore: Exercises to work through hidden trauma that quietly shapes your choices and limits your potential The key principles that turn pressure into power How to create authentic confidence when life throws you curveballs    Whether you’re in the middle of a personal storm or preparing for the challenges ahead, these principles will equip you to stand taller, lead with authenticity, and create a future you’re proud of.   Watch or listen now!

It’s not controversial to say that this is the best market for running a business if you’re serious about it. Yes, it’s harder, and yes, it’s scarier. But if you’re serious about what you do, this is the market where the most powerful opportunities exist. In this Mindset Monday, I’ll show you why, and I’ll explain what you can do to make the most of it. 

Low energy happens to everyone. Some days, you’re not feeling it. Maybe you’re tired, depressed, lazy, unfocused, or whatever it is… When this happens, what do you do to get out of the slump and start crushing it on your sales calls? I have a solution that’s never failed to raise my energy and my mood. In this Mindset Monday, that’s what I want to share with you.   

Authentic follow-up — that’s how you set more appointments. If you’re in your head, spewing commission breath, or trying too hard, people are going to tell.    So, how do you make sure that you show up to the phone every single day prepared, relaxed, and on your A-game?   That’s what Tom and his brother, Matthew Ferry, are talking about in this episode of the Tom Ferry Podcast Experience.    You’ll learn three authentic follow-up tactics that will help you set more appointments without ever making the conversation awkward. Because when you approach every conversation with authenticity, people actually want to work with you!   This is a quick, tactical episode that you need to watch before your next prospecting call.    So watch it now, take notes, and commit to more authentic follow-up!

I just heard the best news ever about the market, and it’s a good reason to be hugely excited! In this Mindset Monday, you’re going to learn why this market presents such a powerful opportunity and why you need to start acting fast before your window closes. DO NOT WAIT for things to change!