In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...
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In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...
Direct Hits Only: The Art of Experiential Marketing With Brad Nierenberg
The Transaction Report with Steve Feuerstein
59 minutes
6 months ago
Direct Hits Only: The Art of Experiential Marketing With Brad Nierenberg
In this episode of The Transaction Report, we sit down with Brad Nierenberg — founder and CEO of RedPeg Marketing and a pioneer in experiential brand strategy — to unpack what it really means to create a “direct hit” in marketing. From Bud and Miller promotions on the streets of D.C. to massive global gaming activations, Brad shares how meaningful experiences drive brand loyalty in ways traditional media never could. We explore everything from the evolution of event marketing to the rise of m...
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...
