The Transaction Report with Steve Feuerstein

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The Transaction Report with Steve Feuerstein

Steve Feuerstein, Host

52 episodes

2 weeks ago

In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...

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In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...

Show more...

Episodes (20/52)

The Transaction Report with Steve Feuerstein

Beyond the Sleeve: CEO Mark Scrivens on Why FPT’s Chelsea Deal Is Rewriting Sports Partnerships

In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...

2 weeks ago

47 minutes

The Transaction Report with Steve Feuerstein

Chris Winters on the Real ROI of Sponsorship: Inside the Armed Forces Bowl

In this episode of The Transaction Report, Steve Feuerstein sits down with Chris Winters, AVP Marketing and Digital Experience at Armed Forces Insurance, to break down what real sponsorship ROI looks like. From the Armed Forces Bowl to multi-channel activation, Chris shares how AFI turns purpose and relevance into measurable value.

4 weeks ago

59 minutes

The Transaction Report with Steve Feuerstein

From Clemson to Calculus: Dr. David Peyton on the Future of Sports Analytics

In this episode of The Transaction Report, Steve Feuerstein sits down with Dr. David Peyton, Director of Clemson’s Sports Business & Analytics program, to unpack the forces reshaping how teams and brands use data. From the rise of comparative analytics to the challenge of measuring real sponsorship ROI, David shares why the next competitive edge won’t come from more data — but from better interpretation of it.

1 month ago

1 hour

The Transaction Report with Steve Feuerstein

From McDonald’s to MoneyGram: Sports Exec David Paro’s Playbook for Building Global Partnerships

In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.

1 month ago

1 hour 32 minutes

The Transaction Report with Steve Feuerstein

Greenville Triumph Vice Chairman Doug Erwin: How a Startup Soccer Club Found Its Footing

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Doug Erwin — Vice Chairman and Chief Brand Officer of the Greenville Triumph — to unpack the business of team ownership and the art of building a soccer franchise from the ground up. From navigating startup challenges and designing a sustainable business model to cultivating authenticity and community trust, Doug shares how his vision transformed a local passion into a lasting professional spo...

1 month ago

40 minutes

The Transaction Report with Steve Feuerstein

Sports Marketing Visionary Dan Migala: Why Great Brands Never Settle for Good

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand activations, Dan shares lessons from a career spent shaping some of the industry’s most memorable c...

2 months ago

1 hour 11 minutes

The Transaction Report with Steve Feuerstein

Industry Guru Jim Andrews: Building Smarter, More Authentic Sports Partnerships

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Jim Andrews — longtime sponsorship expert and former IEG executive — to discuss how the business of sports continues to evolve. From the rise of authenticity and owned properties to the role of AI and data in measuring success, Jim shares insights from nearly four decades shaping the sponsorship industry.

2 months ago

1 hour 4 minutes

The Transaction Report with Steve Feuerstein

The Entrepreneurial Playbook of Former XFL Commissioner Oliver Luck

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Oliver Luck — former NFL quarterback, attorney, and pioneering executive behind NFL Europe, the Houston Dynamo, and the XFL — to explore what it takes to build sports organizations from the ground up. From introducing American football to Europe to launching Major League Soccer in Houston, Oliver shares his playbook for attracting fans, securing sponsors, and navigating the challenges of new l...

3 months ago

58 minutes

The Transaction Report with Steve Feuerstein

Sports Partnership Over Sponsorship: How Sleep Number Scored Big with the NFL

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Kevin Brown — former Executive Vice President and Chief Marketing Officer of Sleep Number — to explore how data-driven strategy and authentic partnerships can transform a brand. From structuring a five-year NFL deal to putting smart beds in the homes of more than 1,600 athletes, Kevin shares his playbook for measuring ROI, building Emmy-winning storytelling campaigns, and redefining what spons...

3 months ago

1 hour 29 minutes

The Transaction Report with Steve Feuerstein

NWSL Startup to Superclub: Amina Bulman’s Blueprint for Boston Legacy's Revolution

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Amina Bulman — Chief Revenue Officer of Boston Legacy FC and former strategist at McKinsey, the Obama Foundation, and the Washington Commanders — to explore how women’s sports are reshaping the sponsorship landscape. From navigating the complexities of rebranding an NFL franchise to building Boston’s newest professional club from the ground up, Amina shares her vision for unlocking new fandoms...

4 months ago

The Transaction Report with Steve Feuerstein

Turning Fans into Superfans: The Blockbuster Vision of KDA3’s Christian Magsisi

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Christian Magsisi — founder and CEO of KDA3 and former technology leader for the LA Kings and MLSE — to explore how fan engagement is being reimagined for the modern era. From rewarding authentic fan behavior to unlocking untapped data through blockchain, Christian shares why most teams can’t identify their biggest fans, and how KDA3’s white-label platform is helping clubs, leagues, and sponso...

4 months ago

54 minutes

The Transaction Report with Steve Feuerstein

Just Days Away, $40M On the Line: Tour Championship Top Exec Alex Urban Speaks Sponsors, Fans, & the Business of Pro Golf

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Alex Urban — Executive Director of the PGA Tour Championship — to unpack the business, branding, and big impact behind one of golf’s most prestigious events. From the $7.2 million charitable contribution to why proud partners like Coca-Cola, Accenture, and Southern Company keep showing up year after year, Alex reveals what makes the Tour Championship such a unique sponsorship property.

4 months ago

58 minutes

The Transaction Report with Steve Feuerstein

Decoding the Sports Fan Formula : April Seifert on What Really Drives Fandom

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with April Seifert — PhD in social cognitive psychology and founder of Sprocket — to explore the psychology behind sports fandom and what truly drives fan engagement. From why brands keep missing the mark in market research to how teams can move casual viewers up the loyalty ladder, April unpacks the hidden forces shaping modern fan behavior. She also shares how psychographic data is reshaping spon...

5 months ago

58 minutes

The Transaction Report with Steve Feuerstein

Golf’s Global Stage: The PGA of America's Luke Reissman on the Business Behind the Ryder Cup

In this episode of The Transaction Report, host Steve Feuerstein sits down with Luke Reissman — Head of Global Partnerships for the PGA of America — to unpack the unique world of golf sponsorships and why purpose-driven partnerships are the real differentiator. From the iconic Ryder Cup rivalry to the PGA Championship’s role in showcasing both elite and everyday golf pros, Luke shares how the PGA of America balances its mission to grow the game with the needs of major global brands.

5 months ago

47 minutes

The Transaction Report with Steve Feuerstein

Purpose Through Sports: How The Vikings’ Brett Taber Drives Social Impact

In this episode of The Transaction Report, host Steve Feuerstein sit down with Brett Taber — Vice President of Social Impact for the Minnesota Vikings — to explore how sports teams can move beyond charity into true community transformation. From feeding 250,000 kids through the Vikings Table program to growing the game with girls flag football, Brett shares why intentional partnerships matter and how the Vikings balance purpose with business value. We dive into the shift from old-school corpo...

6 months ago

56 minutes

The Transaction Report with Steve Feuerstein

Direct Hits Only: The Art of Experiential Marketing With Brad Nierenberg

In this episode of The Transaction Report, we sit down with Brad Nierenberg — founder and CEO of RedPeg Marketing and a pioneer in experiential brand strategy — to unpack what it really means to create a “direct hit” in marketing. From Bud and Miller promotions on the streets of D.C. to massive global gaming activations, Brad shares how meaningful experiences drive brand loyalty in ways traditional media never could. We explore everything from the evolution of event marketing to the rise of m...

6 months ago

59 minutes

The Transaction Report with Steve Feuerstein

Episode 30: Dan Ariely

The Fan Formula: World-Renowned Social Scientist Dan Ariely on Fans, Brands, and Engagement In this episode of The Transaction Report, we sit down with Dan Ariely — renowned behavioral economist, bestselling author, and professor at Duke University — to explore the psychology behind fandom, value, and why we buy in. From saving habits in the slums of Kenya to emotional loyalty in Yankee Stadium, Dan unpacks the invisible forces that shape human behavior in sports and beyond. We dive into e...

7 months ago

53 minutes

The Transaction Report with Steve Feuerstein

SeventySix Capital’s Wayne Kimmel: Investing in AI, Betting & Broadcasts

In this episode of The Transaction Report, we sit down with Wayne Kimmel — Managing Partner of SeventySix Capital and one of the most forward-thinking investors in sports tech — to explore the future of the $3 trillion sports industry. From augmented reality broadcasts to NIL's impact on pro endorsements, Wayne shares sharp insights on how technology, media, and athlete monetization are evolving in real time. We dive into everything from AI-powered coaching and personalized fan feeds to youth...

7 months ago

1 hour 1 minute

The Transaction Report with Steve Feuerstein

The Washington Commanders’ Former Chief Strategy Officer: Shripal Shah on AI, Sponsorship & Fan Engagement

In this episode of The Transaction Report, we sit down with Shripal Shah — former Chief Strategy Officer of the Washington Commanders and current Chief Digital Officer at Next League — to unpack the future of sports marketing. From the early days of mobile content to today’s AI-driven personalization, Shripal shares hard-earned insights on building digital fan experiences, optimizing sponsorships, and navigating the evolving world of sports tech. We cover everything from fantasy football and ...

7 months ago

1 hour 8 minutes

The Transaction Report with Steve Feuerstein

The Next M&A Frontier: Chris Russo on Investment Opportunities in Youth and Women's Sports

In this episode of The Transaction Report, host Steve Feuerstein sits down with Chris Russo — former head of digital at the NFL, founder of Big Lead Sports, and longtime sports investment banker — for a deep dive into the evolving business of sport. From pioneering digital fan engagement in the early 2000s to advising billion-dollar transactions at Houlihan Lokey, Chris unpacks the lessons learned from the dot-com crash, the rise of fantasy sports, and the realities of monetization in a post-...

8 months ago

1 hour