In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...
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In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...
The Washington Commanders’ Former Chief Strategy Officer: Shripal Shah on AI, Sponsorship & Fan Engagement
The Transaction Report with Steve Feuerstein
1 hour 8 minutes
8 months ago
The Washington Commanders’ Former Chief Strategy Officer: Shripal Shah on AI, Sponsorship & Fan Engagement
In this episode of The Transaction Report, we sit down with Shripal Shah — former Chief Strategy Officer of the Washington Commanders and current Chief Digital Officer at Next League — to unpack the future of sports marketing. From the early days of mobile content to today’s AI-driven personalization, Shripal shares hard-earned insights on building digital fan experiences, optimizing sponsorships, and navigating the evolving world of sports tech. We cover everything from fantasy football and ...
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using footb...
