In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
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In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
Industry Guru Jim Andrews: Building Smarter, More Authentic Sports Partnerships
The Transaction Report with Steve Feuerstein
1 hour 4 minutes
3 weeks ago
Industry Guru Jim Andrews: Building Smarter, More Authentic Sports Partnerships
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Jim Andrews — longtime sponsorship expert and former IEG executive — to discuss how the business of sports continues to evolve. From the rise of authenticity and owned properties to the role of AI and data in measuring success, Jim shares insights from nearly four decades shaping the sponsorship industry.
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
