In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
All content for The Transaction Report with Steve Feuerstein is the property of Steve Feuerstein, Host and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
Just Days Away, $40M On the Line: Tour Championship Top Exec Alex Urban Speaks Sponsors, Fans, & the Business of Pro Golf
The Transaction Report with Steve Feuerstein
58 minutes
3 months ago
Just Days Away, $40M On the Line: Tour Championship Top Exec Alex Urban Speaks Sponsors, Fans, & the Business of Pro Golf
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Alex Urban — Executive Director of the PGA Tour Championship — to unpack the business, branding, and big impact behind one of golf’s most prestigious events. From the $7.2 million charitable contribution to why proud partners like Coca-Cola, Accenture, and Southern Company keep showing up year after year, Alex reveals what makes the Tour Championship such a unique sponsorship property.
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
