In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
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In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
Purpose Through Sports: How The Vikings’ Brett Taber Drives Social Impact
The Transaction Report with Steve Feuerstein
56 minutes
4 months ago
Purpose Through Sports: How The Vikings’ Brett Taber Drives Social Impact
In this episode of The Transaction Report, host Steve Feuerstein sit down with Brett Taber — Vice President of Social Impact for the Minnesota Vikings — to explore how sports teams can move beyond charity into true community transformation. From feeding 250,000 kids through the Vikings Table program to growing the game with girls flag football, Brett shares why intentional partnerships matter and how the Vikings balance purpose with business value. We dive into the shift from old-school corpo...
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
