In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
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In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
Minor League, Major Identity: St. Paul Saints President Derek Sharrer on Brand Loyalty, Local Roots, and Triple-A Growth
The Transaction Report with Steve Feuerstein
1 hour 2 minutes
7 months ago
Minor League, Major Identity: St. Paul Saints President Derek Sharrer on Brand Loyalty, Local Roots, and Triple-A Growth
In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Derek Sharrer, President of the St. Paul Saints, to explore the business behind one of Minor League Baseball’s most iconic franchises. From the Saints’ fan-first philosophy to their seamless transition into Triple-A, Derek shares how authenticity, creativity, and community have shaped the team's brand and long-term success. They dive into the evolving role of minor league teams, building a str...
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
