In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
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In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
Stretching the Sports Sponsorship Spend: Josh Whiteside’s Brand Performance Playbook
The Transaction Report with Steve Feuerstein
1 hour 1 minute
7 months ago
Stretching the Sports Sponsorship Spend: Josh Whiteside’s Brand Performance Playbook
In this episode of The Transaction Report, host Steve Feuerstein sits down with Josh Whiteside, Chief Marketing Officer of the South Carolina Education Lottery, to break down the business behind one of the most efficient sponsorship operations in the public sector. From stretching a $12 million marketing budget across college athletics to funding over $8 billion in scholarships, Josh reveals how purpose-driven storytelling and strategic partnerships power the lottery’s success. They dive into...
The Transaction Report with Steve Feuerstein
In this episode of The Transaction Report, Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expectations of the performance-driven sponsorship era.
